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Realtor Rose's BLOG

What you need when you need it.

By Rose V. Boas | Agent in Danville, CA
  • FACEBOOK now has 100's of OPEN HOUSES!

    Posted Under: Home Buying in Danville, Home Selling in Danville  |  September 26, 2012 10:27 AM  |  273 views  |  No comments


    Alameda, Alamo, Albany, Antioch, Bay Point, Berkeley, Brentwood, Canyon, Castro Valley, Concord, Danville, Dublin, El Cerrito, El Sobrante, Emeryville, Fremont, Hayward, Hercules, Lafayette, Livermore, Martinez, Moraga, Newark, Richmond, Oakland, Oakley, Orinda, Pittsburg, Pinole, Pleasant Hill, Pleasanton, Richmond, San Leandro, San Lorenzo, San Ramon, San Pablo, Union City, Walnut Creek

  • Elements of a Compelling Home Seller Love Letter

    Posted Under: Home Selling in Livermore  |  May 22, 2012 5:09 PM  |  353 views  |  No comments

    Recent reports suggest that the real estate market might be picking up. That said, sellers from coast to coast are still doing everything within their power to differentiate their home from the scads of other competitive listings.

    However, there is one super-simple, vastly underrated marketing technique for homes that are having a hard time standing out from the rest of the market: the seller love letter.

    A seller love letter is...
     [read more]

  • The Short Sale Debate & Federal Taxes...

    Posted Under: Home Selling in San Ramon  |  March 15, 2012 1:51 PM  |  476 views  |  2 comments

    If you've been debating a short sale you should know that
    2012 is the last year for you to receive federal tax forgiveness!

    for more info visit: MyShortSaleChoice.com

    Posted Under: Market Conditions in Pleasanton, Home Selling in Pleasanton, Property Q&A in Pleasanton  |  October 6, 2011 7:11 AM  |  1,053 views  |  2 comments

    What sold, is pending or active in your neighborhood?

    We REVEAL the current market conditions surrounding your property
    or a property you may be considering to buy. It's FREE

    Decision-making information delivered right to your inbox!

  • FHA NEW LOAN LIMITS SET TO EXPIRE TODAY!!! | see the NEW LIMIT for your county here

    Posted Under: General Area in San Ramon, Market Conditions in San Ramon, Home Buying in San Ramon  |  September 30, 2011 8:46 AM  |  943 views  |  No comments
    "The move to lower loan limits is the first major effort by the federal government to reduce its footprint in the mortgage market."  - Tim Boyle, Bloomberg / September 27, 2011


    Have questions?  Get answers here!

  • California Real Estate Market “Struggling To Gain Momentum”

    Posted Under: Market Conditions in Danville, Home Buying in Danville, Home Selling in Danville  |  September 28, 2011 9:12 AM  |  836 views  |  No comments
    After the tech bubble burst, people were leery about putting money into the stock market, and instead poured money into housing. It was easy to get financing -- too easy, as it turned out. The inventory of homes for sale was low, and demand was high. When the demand is high and supply is low, prices go up.

    Rising prices created a sense of urgency; buyers couldn't buy fast enough. They wanted to own as soon as possible in order to take advantage of home-price appreciation that was rising rapidly in many areas.

    This resulted in the housing bubble that burst in 2007. The housing market has been struggling ever since.

    Nationally, home prices have declined 30 percent to the level they were in 2002. Even low interest rates, coupled with low home prices, haven't been enough to ignite home sales.

    Part of the problem is that there is still too much inventory of unsold foreclosure properties, mostly located in areas where people can't find work.

    Another factor holding the market back is the stringent mortgage qualification requirements. In the San Francisco Bay Area in 2006, more than 50 percent of home purchasers bought using loans that didn't require conventional qualification, such as stated-income or no-cash-down mortgages. Those loans aren't available today.

    Many lenders today require a cash down payment equal to 20 percent of the purchase price. To get the best interest rate, your FICO (Fair Isaac Corp.) credit score needs to be 720 to 740. Before 2007, 620 got you a good rate. You also need to be able to verify a meticulous employment history.

    The pool of qualified buyers has diminished significantly due to tightened lending criteria. Equity loss has kept many would-be trade-up buyers from moving forward. Of those who can afford to buy, many are nervous about buying now because of recent economic news indicating that the economy is slowing and unemployment is rising.

    HOUSE-HUNTING TIP: This doesn't mean that all homes aren't selling, just a reduced number. This is because, in most cases, sellers are marketing their homes to fewer buyers. To be a successful seller in this environment, the goal is to create a sense of urgency by preparing the listing for sale and pricing it right for the market so that buyers feel that if they don't buy it now, someone else will.

    Sellers are often in denial about how much a buyer will pay for their home.

    They have difficulty seeing their home from a buyer's perspective. This is unfortunate, because buyers know current market value better than most sellers do.

    Today's buyers study the market carefully before they buy. They know the sale price of recent listings in the area that sold. They know when a listing is priced at, under or over market.

    Sellers whose listings aren't selling should ask their real estate agent to give them feedback about buyers' reactions to their home. If the objections are about features that can't be changed, like a location on a busy street, the list price will need to be adjusted to account for the incurable defect.

    During a hot seller's market, buyers often overlook incurable defects because they don't want to miss out on swift appreciation. Affordability is motivating today's buyers. They don't expect to see appreciation soon.

    In some places, prices could decline further before turning around. Low interest rates make homes more affordable for buyers. So do lower home prices. Overpriced listings reduce affordability, and they don't sell.

    THE CLOSING: The best time to reduce the price of an overpriced listing is as soon as the market indicates that it's priced too high.

    Dian Hymer is a real estate broker with more than 30 years' experience and is a nationally syndicated real estate columnist and author.
  • JUST LISTED | Modesto, Stockton, Manteca, Oakdale... (central valley)

    Posted Under: General Area in Modesto, Home Buying in Modesto  |  September 27, 2011 7:05 PM  |  668 views  |  No comments
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