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Ron Escobar's Blog

By Ron Escobar, Broker | Agent in 90019
  • The Pico Community Neighborhood in Santa Monica

    Posted Under: Home Buying in Santa Monica, In My Neighborhood in Santa Monica, Investment Properties in Santa Monica  |  December 15, 2013 4:56 PM  |  444 views  |  No comments

    Santa Monica is comprised of five main community neighborhoods, and I will do a small feature in every community in the upcoming months.

    This Blog Post features a video about the Pico Community Neighborhood in Santa Monica.  There have been many questions asked in these formums about that particular area, and I hope this helps you understand the area better.  I featured Virginia Park as well as Edison Language Academy.  A great school attended by my two children.

    If you have any questions please feel free to email me or post a comment to this BLOG.

    I hope you like it!


    This is the Engish Version below.

    This is the Spanish Version below

  • How to Select a Top Santa Monica Realtor ®?

    Posted Under: General Area in Santa Monica, In My Neighborhood in Santa Monica, How To... in Santa Monica  |  May 19, 2013 8:38 PM  |  571 views  |  1 comment

    Selling your Real Estate Property is a VERY important transaction and it should not be takenSanta Monica Top Realtor lightly.  Yet, it is surprising to me how many people choose their Realtor ® because it is someone they know, regardless of their expertise or track record.  Someone’s wife, a friend, a cousin, etc. or even worst the person who would do it for the least amount of money! How then should you go about to select one of the Top Santa Monica Realtors®?


    First, make sure they are a Santa Monica Realtor®:

    This means, they are a member in good standing of the National Association of Realtors, the California Association of Realtors and the local Association which happens to be the Beverly Hills and Greater Los Angeles Association of Realtors ® http://www.bhglaar.com/ . This will give them access to the local MLS.


    Second, make sure they answer their phone and emails with lighting speed!

    Yes, it sounds basic.  You will be surprised how difficult this is in today’s high-paced environment.  A Top Santa Monica Realtor ® needs to answer 99% of his calls within three rings  and 99.5% of their emails within 20 minutes.  I have a full team supporting me and this enables buyers and sellers to reach us  at all times (well you will usually get our voicemail between 10 PM and 7 AM, but as Santa Monica’s Top Realtors ® we will respond right away at sun up!).


    Third, a Top Santa Monica Realtor ® will have the best On Line Presence:

    Look for a $30 pair of sandals at http://www.zappos.com/ They have 14 pictures! (7 for each color) and a full video. 

    Now look for a $8.2 million dollar listing in Beverly Hills  that I featured in one of my Blogs http://www.shortsalecentral.org/horriblerealestatemarketing.  They have only 1 picture, no video and lots of other fundamental mistakes.  This happens very, very often.

    Check out their Online Reviews.  They will give you an insight for the way other’s feel about your future Santa Monica Top Real Estate Agent.  Try our Trulia Reviews under our Agent Profile.

    As one of Santa Monica's Top Realtor ® I do full staging, production, and video.  My listings are featured in all top real estate portals and they are second to none.

    Why write about it when I can share it with you via video….

    Forth, there is mutual respect and trust between you and your Top Santa Monica Realtor ®

    You need to have matching personalities and styles.  The agent must be able to meet your needs and style, just like he or she has to be able to meet all buyer’s needs and styles.  After all this is a people's business.


    Ron Escobar, MBA
    Broker & General Contractor
    DRE Lic# 01460645
    CSLB Lic # 917824
    TXT (310) 691 3759
    We are proven Online Real Estate Marketing Experts




  • Will the Bank come after you if you do a Santa Monica Short Sale?

    Posted Under: Home Selling in Santa Monica, Foreclosure in Santa Monica, Property Q&A in Santa Monica  |  November 6, 2011 12:02 PM  |  720 views  |  1 comment

    Good news for luxury Santa Monica and California home owners who own a house that is upside down and have more than one loan or lien on title.  California Law SB 458 prohibits deficiencies in California Short Sales.  What is a deficiency?  Stated in plain English a Deficiency is a Short Sale is when the bank comes after the home owner for the amount of money they lost during a Short Sale or a Foreclosure.  This was a common practice for many of the banks that required home owners seeking relief through a Short Sale to either sign an Unsecured Note (committing themselves to pay the bank even after they no longer own the home) or the bank "reserved the right to pursue deficiency" after the transaction was closed.  The bank would continue trying to collect, even though they approved the short sale.  Well that is old news!

    Thanks to California La SB 458, also known as SB 458 (Corbett), which was signed into law July 11, 2011 and extends deficiency judgment protection to homeowners completing short sales with junior liens.  The law does not require or force banks to approve a Short Sale, but it does require the following three things: 1) it specifically states a short seller cannot be compelled to contribute cash towards the settlement of a junior lien in a short sale, 2) it states that a junior lender cannot require a short seller to sign any further obligations such as a promissory note, and 3) it requires all lenders agreeing to a short sale transaction to waive any/all rights to further deficiency.

    The new law expands on short sale anti-deficiency legislation passed last year. Senate Bill 931 (Ducheny) was enacted last year in response to concerns that borrowers could have greater liability after a short sale than after a foreclosure. SB 931 prohibited a lender from obtaining a deficiency judgment as to a first mortgage or deed of trust following a short sale. Since SB 931 only applied to first mortgages, homeowners with more than one mortgage could still be liable to a junior note holder after the short sale.

    There are many nuances in Santa Monica Short Sales, and procedures vary from bank to bank.  Internal procedures and systems make some banks much more efficient than others.  Of equal importance is to hire the right Short Sale Expert to handle your transaction.

    Do you need to do a Santa Monica Short Sale? Work With the Santa Monica Short Sale Expert – If you need to sell a  Santa Monica Short Sale sale doesn’t it make sense to work with a Santa Monica short sale expert?

    Working with a Santa Monica Short Sale Expert when listing a Santa Monica Short Sale home will increase your odds of getting your short sale settlement approved by the bank.

     If the agent representing you as your west Santa Monica Short Sale agent is unfamiliar with short sales, it will be noticed and a cause for alarm with the short sale buyer agent. Short sale buyer agents do not want to work with agents who are unfamiliar with the short sale negotiation and listing process.

    If you are looking for a Santa Monica short sale agent with a great reputation in the Santa Monica area and who specializes in short sales please call Ron Escobar with Select Real Estate at 310-557-2100.

  • Santa Monica Short Sale Agent

    Posted Under: Home Buying in Santa Monica, Home Selling in Santa Monica, Foreclosure in Santa Monica  |  January 20, 2011 11:29 PM  |  727 views  |  No comments

    Santa Monica Short Sale Agent

    Santa Monica Short Sales Expert

    Santa Monica Short Sale Expert

    If you live in Santa Monica and are considering a short sale of your home, then Short Sale Central is your source for information. My name is Ron Escobar with Select Real Estate and I am your Santa Monica Short Sale Agent.

    I have been specializing in short sales in Santa Monica for several years working with distressed homeowners who owe more than their home is worth.

    The first thing to understand is that you are not alone. 20% of the Santa Monica area is in some form of distresses situation, either short sale or foreclosure.

    As a Santa Monica Short Sale Agent, it is my job to inform you of the short sale process and to keep your home out of foreclosure.

    Consider these Santa Monica short sale benefits.

    1. A short sale saves your credit. The impact on your credit is much less with a short sale vs. foreclosure.

    2. Short Sale vs Foreclosure. You can buy a home as soon as 2 years after a short sale.

    3. No more short sale deficiency judgments in most cases with introduction of California Civil Procedure Code 580E.

    4. The IRS Mortgage Forgiveness Debt Relief Act of 2007. Don’t pay taxes on the loss. Hurry, expires 2012.

    5. A short sale of you home is sometimes just a good business decision. If you are upside down by $100,000 or more it will take over 10 years to catch up.

    Santa Monica Short Sale Agent

    Due to the volume of short sales, I found it necessary to keep an attorney on staff in my office. When we meet to discuss your short sale options, you will also have the opportunity to meet with our attorneys to give you peace of mind and answer any legal questions you may have regarding a Santa Monica short sale. This is a free attorney consultation at no cost to you.

    Why do I consider myself a Santa Monica Short Sale Expert?

    I have over 10 years of Real Estate business experience in Santa Monica, not just as an agent, but as a broker, and long time resident. I work directly with the bank asset mangers and short sale negotiators which expedites the process. When it comes to Santa Monica short sales I take full ownership and put as much care into the short sale as if it were my own home.

    In addition I have taken my short sale education a step further than most and acquired the Short Sale Expert Certification from Harris Real Estate University which is a year long short sale training certification program.

    I have also written a book, “Should I Short Sale My Home?” which provides some great information and a look into the short sale process. Make sure to sign up to receive your free copy.

    Ron Escobar is your local short sale expert for Beverly Hills, West Hollywood, Santa Monica, Brentwood and West Los Angeles. If you are considering a short sale of your home, please give us a call at 310-557-2100 or send me an email at ron@select-realestate.com

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