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Pebble Singha ..'s Blog

By Pebble Singha .. | Agent in Encino, CA
  • SELLERS BAD MARKETING MISTAKES TO AVOID #2

    Posted Under: Home Selling in Woodland Hills  |  April 24, 2010 2:47 PM  |  468 views  |  No comments
    PEBBLE SINGHA (CDPE)
    LISTING AGENT AND REALTOR
    www.pebblesingha.com

    Hello Again folks,
    This is my 2nd blog on the series " Sellers Bad Marketing Mistakes to avoid"

    Sellers are so much caught up in getting the value they want that they forget the basics to help their realtor out. Having said that it is not your job to be thinking of these things when you've hired an Agent to represent you. I always talk with my sellers first. Thereare somethings that they must agree to do in order for me to help them get the highest possible value, whgo said it is easy, but this is here my value comes in. Almost on all my sales i have gotten my clients more than what they have asked for and no i dont low ball anything. Its just a trick that has worked for me over a # of years and i am happy to share it with you.

    The #2 reason in my book is :

    BAD MARKETING: Restricting Access for Showings
    Sellers like it or not, most of the buyers are with Agents. No matter how much info you get on the net/web Real Estate is still a people business. A computer can never ever add emotions, having said that how things are going ya never know (lol)

    If an agent can't easily show your home, he is going to show another agent's listing instead. Don't give an agent a reason to pass up your home. Any of these can hamper showings:

    • No lockbox on the property
    • Restricted hours to show
    • 24-hour notice
    • By appointment only

    HAVING SAID THAT, IF YOU HAVE VALUABLES IN YOUR HOME AND YOU CANNOT HAVE A LOCKBOX THEN IT IS WHAT IT IS. I would suggest to have all valuables removed and put in a locker or a safe place before putting the home on the market. 

    What should be a GOOD MARKETING strategy......

    • Call first, lock box ( have them call you an hour before the agents show)
    • Lock  Box will  most likely get you more money due to ease of accessibility. Buyers have varied schedules and so do Agents. The more you accommodate a prospective buyer the more you give yourself a chance.
      Imagine an agent turning away from this home due to appointment only as they wanted to see the home right there and then. You just lost a super qualified buyer who could have made an offer that very day.

      For more articles and info like this one log on to
      www.pebblesingha.com
 
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