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Pebble Singha ..'s Blog

By Pebble Singha .. | Agent in Encino, CA
  • Sellers Home Marketing Mistakes to Avoid #1

    Posted Under: Home Selling in Sherman Oaks  |  April 23, 2010 5:49 PM  |  478 views  |  No comments


    Hello Again,
    In my career as a Real Estate Agent for sellers i see so many things that they must avoid.
    When real estate markets cool down, typically inventory increases and the number of buyers decrease. Slowing market conditions make it more difficult to sell homes, yet some homes still sell. So, why do some homes gets offers and others sit on the market? The answer has very little to do with the home itself, as I've heard real estate agents claim. More likely it lies within the poor quality of the marketing efforts. Here are mistakes I see sellers and their agents repeat over and over. Don't let it happen to you.

    BAD MARKETING: Uploading Badly Shot Photographs Online

    Pictures speak volumes and are noticed before the written word. Since it's the first thing a potential buyer will see, why leave a bad first impression? The job of a photo is to entice the buyer to want to see more of the home in person. It should not give the buyer a reason to cross the home off thier list. Don't publish photos like these:These are from actual experiences when i take over an expired listing where the sellers wonder why it didn't sell:

    • Pictures too dark with drapes / blinds closed
    • Photos turned sideways
    • Photos of cluttered rooms
    • Uncropped photos with unnecessary elements in the pictures
    • Photos of pets sleeping on the sofa
    • Not submitting enough photos -- or uploading only one unflattering photo of the front of the house
    • High resolution photos without adjusting pixels for the Internet
    • Dirty Bathrooms ( Lid still up)
    • Unkept yards
    • Cars or Trucks still parked in the drive way
    • Cluttered Kitchen with unwashed utensils and stuff on the counter
    • Broken Windows
    • Pictures of corners only no wide lens shots

    Sellers i understand you want Top Dollars, but avoiding some of these will help you tremdously to reach that goal.
    For more info on What sellers need to know log on to my Web Site

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