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Patty's Real Estate Principles

"Consider it Sold"

By Patty Ballard | Agent in Danville, CA

Redfin study knocks Zillow, Trulia listings accuracy

Websites operated by real estate brokerages have more accurate information on for-sale listings in 11 major markets than third-party listing portals Zillow and Trulia, according to a study sponsored by online brokerage Redfin. 

The study -- performed by the consulting firm WAV Group -- concluded that listing data displayed by Zillow and Trulia was not as complete, timely or accurate as information provided by three brokerage sites operated by Redfin, Long & Foster Cos., and Windermere Real Estate.

The study found that about 36 percent of the listings shown as active on Zillow and Trulia were no longer for sale in the local MLS, compared with zero percent or near-zero percentage for the listings on the brokerage websites.

Percentage of agent-listed properties marked as active no longer for sale in the local MLS

longandfoster.com0%
windermere.com1.7%
redfin.com0.1%
trulia.com37%
zillow.com36%

Source: WAV Group

The brokerage-sourced listings, via a connection to their multiple listing service (MLS) listings feed, displayed 100 percent of the MLS-listed homes in the markets analyzed compared with about 81 percent on Trulia and 79 percent on Zillow, the study found.

Percentage of active MLS-listed homes appearing on the site

longandfoster.com100%
windermere.com100%
redfin.com100%
trulia.com81%
zillow.com79%

Source: WAV Group

The study also found listings were slower to make their way to Trulia and Zillow's websites than brokerage sites. Newly listed homes on the brokerages' websites showed up a median of seven days earlier than on Zillow and nine days earlier than on Trulia. MLSs typically update their listings every 15 to 30 minutes and so brokerages, which typically are source MLS data, have extremely up-to-date listing data, the study noted.

Median days between list date and date appearing on the site

longandfoster.com0
windermere.com0
redfin.com0
trulia.com9
zillow.com7

Source: WAV Group

"The findings are clear: real estate brokerage websites showed by far the most homes for sale, recognized which homes were no longer for sale, and displayed new listings much earlier," said WAV Group CEO Victor Lund in a statement. Read More >>



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