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Sarasota Architecture & Design from Mid-Century to Today

By Martie Lieberman: 941-724-1118 | Agent in Sarasota, FL

    Posted Under: Home Selling in Sarasota, Curb Appeal in Sarasota, Design & Decor in Sarasota  |  September 2, 2012 7:53 AM  |  2,074 views  |  No comments
    My friend, Pam Kueber, owner of the wildly popular website, Retro Renovation.com asked me to participate in a story on her website called: "How to sell a midcentury house full of original features"    

    Here's my portion of the article. Thanks, Pam, for letting me contribute. Enjoy!


    First up, I checked with Martie Lieberman, who I know from visiting the Sarasota area several times over the past two years. DH and I have been poking around, looking at snowbird condos to maybe purchase when we get closer to retirement. Martie’s website is ModernSarasota.com. I knew she would have thoughtful advice. Here’s what Martie has to say:

    Martie Lieberman is a licensed Florida Realtor, specializing in the sale of modern and unique properties exclusively through Coldwell Banker Residential Real Estate, Sarasota Florida. Martie is a Founder and past Co-Chair of the Sarasota Architectural Foundation. She has maintained relationships with over 2,500 modern enthusiasts from around the world who want to purchase Modern Sarasota properties.

    “Help buyers fall in love with the original features that drew you to the home in the first place.” - Martie Lieberman, Sarasota, Florida

    Question: How do I sell my mid-century house, especially MY HOUSE, with all its wonderful, original features?  As a Realtor who specializes in mid-century and unique architecture in Sarasota, Florida, I get asked this question a lot. My answer: Help buyers fall in love with the original features that drew you to the home in the first place.

    Here is how to do it:

    #1: Hire a Realtor that is experienced in working with mid-century or unique properties. Why? Because 9 out of 10 buyers find their own properties online now, but the websites those buyers use are still fed by the Realtor’s MLS system. So get it listed for the maximum possible exposure and reach more qualified buyers. Those interested enough to see your house will call their Realtor or yours, wanting to see it. It’s about numbers. The more people interested, the more offers, and the highest possible sales price.

    #2: Hire a professional photographer. To find the best in your area, check out the high-end real estate listings, and look for the photography that shows good composition, good lighting, true color, and a sense of what is important. You’ll usually find the photographer’s website listed on the virtual tour or slideshow. For a very dramatic effect, ask your Realtor to arrange for a “dusk” photography shoot, like I did for 
    this property.  Ask for as many photographs as possible, and don’t forget the details, such as kitchen features, bathrooms, storage, closets, etc. Have a slide-show or virtual tour made that tells a complete visual story about your mid-century house and all its best bits. Don’t forget to have your Realtor post a video on YouTube.

    #3: Clear out all excess stuff from closets, bathrooms, bedrooms, kitchen, every room. Put things in storage temporarily, if you have to. When in doubt, remove. Less is definitely more in photos. Get to the bare bones of your house.

    #4 Get your house inspected by a licensed real estate inspector. Understand what your buyer will find out, so you are ready to negotiate a fair price, or get things fixed before you sell.

    #5 Have your house appraised. Most people get a free opinion from area Realtors, but if you really want to know what your property is worth, especially if your buyer is likely to get a loan, you will want to have this information.

    #6 Make your house available for showings within an hour, but only to qualified buyers. Make sure your Realtor understands this rule, and says “no” to looky-loos. Have Open House dates scheduled so unqualified buyers, looky-loos and people seeking decorating tips can come see your house and tell their buyer friends all about it. But when qualified buyers are ready to see your house, open up and let them in so they can fall in love with your amazing house.

    Good luck and have fun!  -Martie Lieberman

    Thank you, Martie. Readers, you can also see some of the 
    modern Sarasota beauties that Martie has hand-picked on her website here. Yum.

    Thanks, Pam!! and Thanks, RetroRenovation.com

    Martie Lieberman, CALL ME DIRECT: 941.724.1118
    Coldwell Banker Residential Real Estate | 100 N Tamiami Tr | Sarasota FL 34236 | 941.366.8070
    Martie's Modern Sarasota Properties Website

  • Mid-Century Original Sells in Sarasota Florida

    Posted Under: Home Buying in Sarasota, Home Selling in Sarasota, Design & Decor in Sarasota  |  August 13, 2011 9:49 AM  |  3,130 views  |  2 comments

    I have a great job. I get to help people buy interesting houses and properties in the resort town of Sarasota, Florida.

    Here's an example of one of Sarasota's original mid-century houses that pop up for sale occasionally.

    I had the pleasure of selling this property yesterday - to buyers who appreciate its originality.  It was built in 1956 and designed by Architect Frank Martin, son of the well-known architect, Thomas Reed Martin.

    SEE PHOTOS and enjoy this article by Marsha Fottler and Sarasota Herald Tribune, called "Perfectly Preserved" with photos by Mike Lang

    And thanks again for your interest in Sarasota's architecture, from past to present.

    All my best to you!

    Martie Lieberman, Realtor - Architecture & Design Specialist
    Coldwell Banker Residential Real Estate

    100 N Tamiami Tr, Downtown Sarasota, FL 34236
    941.724.1117 Direct - Call me any time!
    941.366.8070 office


  • MID-FLORIDA REGIONAL MLS offers free access to Consumers

    Posted Under: Home Buying in Sarasota, Home Selling in Sarasota  |  January 23, 2011 6:49 AM  |  3,592 views  |  No comments

    Studies show that most real estate buyers start looking on the internet, and eventually call a Realtor when they narrow down their search.

    This information is available on a number of good commercial websites, including Trulia, AOL, Yahoo, Zillow, Realtor.com and many more. 

    DID YOU KNOW there is a free website, created by the Mid-Florida Regional MLS, with all the property listings we Realtors use?  The "MY FLORIDA MLS" Search engine allows any person to search, free of blinking ads and other distractions. It doesn't put "featured" properties in front of what you are asking for, either. Care to give it a try?

    Search for any house or property using this link:


    Let me know if you find it to be a good tool for you to begin your search for the perfect property in Florida.

    Enjoy your search!


    Martie Lieberman, Realtor - Architecture & Design Specialist
    Coldwell Banker Residential Real Estate

    100 N Tamiami Tr, Downtown Sarasota, FL 34236
    941.724.1117 Direct - Call me any time!
    941.366.8070 office


  • SOLD! The Cooney House by Seibert Architects 1967 mid-century modern

    Posted Under: Home Selling in Sarasota  |  October 27, 2009 6:21 AM  |  1,551 views  |  6 comments

    Cooney House by Seibert Architects

    Great news - The Cooney House sold in one week to a family who understands and appreciates good design.
    If you are looking to buy a modern or sell yours, please get in touch with me right away at 941.724.1118 or email me back. I have buyers waiting for houses from $200K to $1.5mil, and a few able to spend more. If you tell me what you are looking for, I can let you know first!
    ABOUT THE COONEY HOUSE: The Cooney House is one of our most famous Sarasota School of Architecture homes. Designed by Seibert Architects 1967, it has been published internationally and continues to win architectural awards for its simple, classic modern Sarasota design. It is currently featured in "Sarasota's 10 Most Beautiful Homes" (Oct 2009 Sarasota Magazine). The Cooney House is nestled into St Armands, a charming, sophisticated resort island just off the coast of downtown Sarasota. It is a short stroll from Lido Beach, unique shops, fine restaurants, galleries and nightlife on "The Circle."  All photos are courtesy of Seibert Architects SEE SLIDESHOW HERE: http://tinyurl.com/cooneyhouse

    Nobody knows modern architecture in this area like I do. Please be sure to let me know if you are interested in buying or selling a modern property - it would be a pleasure working with you!

    All my best to you,

    Coldwell Banker Downtown Sarasota
    100 N Tamiami Trail
    Sarasota, FL 34236
    941.724.1118 direct
    941.366.8070 office

    www.modernsarasota.com- Modern Architecture + Unique Real Estate. Get on my email list today!
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