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Mitchell Feldman's Brooklyn RE Blog

Useful information if your buying or selling Brooklyn real estate...

By Mitchell Feldman | Agent in 11229
  • TOP 11 TIPS FOR PHOTOGRAPHING HOMES FOR SALE IN BROOKLYN (OR ANYWHERE ELSE):

    Posted Under: Home Selling in Brooklyn  |  April 22, 2011 11:13 AM  |  2,062 views  |  No comments
    TOP 11 TIPS FOR PHOTOGRAPHING HOMES FOR SALE IN BROOKLYN (OR ANYWHERE ELSE):

    If you are considering selling your home one of the most important things to consider in today's real estate market is having beautiful photos of your home available for consumers to view online. Remember, 90% of all purchaser's start their search for a home on the Internet these days and they want to see photos, lots of them! Gone are the days where you simply place a photo of the front of the house and leave it at that! Now you must also show interior photos because if you do not, consumers will assume the only reason why you are not is because a) your home is in extremely bad condition or, b) you house is hideously ugly. Either way this is not a good thing. No matter how bad the condition is and no matter how ugly the house may be, we can always squeak off at least a half dozen good photos to peak an online consumers interest. As an example, even in the worst of homes you can usually still get the front (maybe from two angles), backyard, porch or deck, view from window (if it is a good one), kitchen, bathroom and living room.

    Just make sure that you get the best pictures you can! You don't need to have a $2,000.00 camera either, you just have to focus on the small details! With that in mind, here is my list of Top 11 Tips when Photographing your Home:
    1. Take a picture of the front of your home on a nice sunny day when the grass is green and the sky is blue and the flowers (if you have some) are in bloom. Even if your not selling your home right now, it is good to have this photo available for when you do sell!
    2. Try to get a wide angle camera (25 millimeter or less is good) because given that rooms here in Brooklyn usually are smaller than those in say a Malibu mini mansion, they capture more of the room(s). Also, do not use a fish eye or other type of lens that distorts or stretches the rooms. This is not good because it raises buyers expectations too much and they will be disappointed once they see that the rooms are much smaller than was conveyed online.
    3. Always take horizontal photos, they work better online that vertical photos. If you feel a need to take a vertical photo (usually the case with a bathroom here in Brooklyn), also take a horizontal one just to be safe.
    4. When taking the exterior photo, get as close to the house as possible without cutting off the top of the house or the front garden and make sure your home is centered in the photo.
    5. When taking the interior photos, turn on every light in the house and open the drapes and blinds to let in as much natural light as possible!
    6. Remove all clutter! I often move stuff from room to room just to take the photos and then put the stuff back when I am done. this includes things like kids toys (and/or artwork), shoes, dirty laundry (you'd be surprised), knapsacks and 99% of the nicknaks from flat surfaces. It is OK to have a TV remote and some coffee table books out, but not much more than that!
    7. Set up the dining room table to appear as though you will be entertaining guests for dinner, that is a nice touch!
    8. In the kitchen, remove all items from the countertops, you want to see as much countertop space as possible! No dirty dishes in the sink either and remove those kitchen rags off the oven and/or fridge handles. Remove all personal photos, notes, magnets, etc from the refridgerater! You can leave one or two electrical appliances if you feel the need and a nice bowl of fruit is pretty too!
    9. In the bathrooms, remove all stuff from the vanity, clean the mirror, remove all shampoo bottles and the like from the shower area. If you have a shower curtain, take two photos, one with the curtain closed and one with it opened. And for Pete's sake please, please, please, put the toilets seat and cover down, nobody needs to see the inside of your toilet, yech!!
    10. You do not need to have a picture of every single room in the house, if the room is too small there is no need to photograph it.
    11. Capture the small details that add to the story of your home. I often take close up shots of stained glass windows, parquet floors and/or original wood work.
    BONUS TIP:
    HAVE A PROFESSIONAL REAL ESTATE AGENT STAGE AND PHOTOGRAPH YOUR HOME TO BRING OUT THE BEST YOUR HOME HAS TO OFFER!!

    If you have a question or comment regarding this blog entry, submit them below or contact me direct. Thanks for reading my blog!
    Sincerely,
    Mitchell S. Feldman
    Associate Broker/ Director of Sales
    Fillmore Real Estate 
    Cell: (917) 805-0783
    Email:
    MitchellSFeldman@aol.com
    Web Site:
    www.MitchellFeldman.com

    © Copyright by Mitchell Feldman. All Rights Reserved. Republication or redistribution of this material is expressly prohibited without prior written consent by Mitchell Feldman. This information is deemed reliable but not 100% guaranteed. Mitchell Feldman is not at attorney and therefore not able to give legal advice. If you are involved in a real estate transaction and have a question, besides speaking to Mitchell, you should also speak to your attorney.
  • The Evolution of Real Estate in Brooklyn (or anywhere else)!

    Posted Under: Market Conditions in Brooklyn, Home Buying in Brooklyn, Home Selling in Brooklyn  |  January 4, 2011 1:25 PM  |  2,207 views  |  No comments

    The Evolution of Real Estate in Brooklyn (or anywhere else)!

    Now that we have entered 2011 and given the state of the real estate market here in Brooklyn (which I personally think is great), I took a moment to think about the evolution or real estate here in Brooklyn specifically since I first started my real estate career back in 1993.

    You have to keep in mind that back in the old days, the "Windows" operating system did not even exist yet! When I first got my real estate license I was the ONLY agent in the office (amongst a bunch of experienced real estate veterans, some who had been in the business for 30 years!) that would even use the computer. The office computer back then was a DOS based system. For those of you who have never saw what I am talking about, the computer screen was all blue and when you typed the letters came out white (the same as a DOS prompt now when you use your computer is safe mode). There were no web sites, no property photos, virtual tours, blogs or anything of the sort. When you logged onto the MLS database you would simply see the printed out property details with NO PHOTOS at all. We had to wait for the Multiple Listing Service (MLS) books to come out once a month in order to see a picture of the house! The MLS paid a guy to take photos of all the listings (he is out of business now) and digital cameras did not exist back then! Nobody even had an email address!

    If you wanted to give a customer/buyer the listing or property information, you would have to take this big giant fat book (the MLS book, some referred to it as the bible) to the copy machine and photo copy it. Then you would have to black out the information you didn't want the buyer to see, such as the homeowner's name and phone number, listing office, listing expiration date and/or commission amount. It's funny, here in Brooklyn we had this James Bond like system called "Black Horse" where each letter corresponded to a number from 0 to 10, "B" was 1 and "E" was 0. Hence if the commission was listed as "H", you knew it was 6%! I get goose bumps when I think about that.

    I really do not know how we survived. Nobody even had a cell phone let alone a smart phone! I remember when my broker told me "Mitch, you have to go get yourself a pager so people could get in touch with you." Back then only the rich and famous could afford an actual "car phone". So I gave in and got myself a pager... remember those? In case you do not know what I am talking about, that little black box would attach to your belt and if your clients, customers or broker needed you they could dial your pager number and input their phone number "after the beep". Then while you were driving the pager would go off (beep, beep, beep) and you see a phone number pop up. Who is it? Often times you had to call to find out (no caller ID) and if there was a "911" after the number you knew you better do it fast. Then we had to scurry around like madmen looking for the nearest pay-phone (praying that it would not be covered in chewing gum or worse) just to return the call in the rain!

    Anyways, a couple of years after that, my broker said "Mitch, you have to get a cell phone". I was defiant because I didn't want to pay for it; after all, I had my pager! Finally my broker gave in and said he would pay the bill! Cell phones back then were enormous in size as you may recall and the battery life offered you about 5 minutes talk time on a full charge! You got like a 30 minute plan for a couple of hundred bucks; man did the phone companies bang you over the head back then! Ahh, those were the days when a phone was just a phone. No camera, video, planner, web browser, GPS, etc, etc... just a simple device to make a phone call... if you could find a good spot (can you hear me now)!

    After that technology just took over, it was crazy. I remember when we first made our company web site in 1996, we were so excited! In our marketing materials, the headlines read "Surf the Net!" and "See you in Cyberspace!" or "24 hours a day from the comfort of your own home!" And we worried that nobody would even know what we were talking about. We also had a very easy to remember domain name/web site address back then... in our ads it read as follows:

    "Visit us on the World Wide Web at http://www.dmatech.com/madison"

    We swore we were the most cutting edge real estate in all of Brooklyn!! Eventually that evolved into MadisonEstates.com.

    Now we have wifi, phone apps, QR codes and we even hand out 2 Gigabyte portable memory cards with our company logo and listings already loaded onto them! What will tomorrow bring, who knows? One thing is certain, you have to evolve and change with the times to stay successful in the real estate biz! As an agent you must set goals and put together a business plan. As they say "Fail to plan... plan to fail!" I embrace and look forward to the changes to come!!

    If you have a funny anecdote or comment regarding this blog entry, submit them below or contact me direct. Thanks for reading!

    Sincerely,
    Mitchell S. Feldman
    Associate Broker/ Director of Sales
    Fillmore Real Estate
    Cell: (917) 805-0783
    Email:
    MitchellSFeldman@aol.com
    Web Site: www.MitchellFeldman.com 


    © Copyright by Mitchell Feldman. All Rights Reserved. Republication or redistribution of this material is expressly prohibited without prior written consent by Mitchell Feldman. This information is deemed reliable but not 100% guaranteed. Mitchell Feldman is not at attorney and therefore not able to give legal advice. If you are involved in a real estate transaction and have a question, besides speaking to Mitchell, you should also speak to your attorney.

 
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