It never ceases to amaze me how often I have to wade through typo-ridden, poorly written real estate descriptions on the MLS. Â While I am by no means an expert writer (and have likely been found guilty of a typo on more than one occasion), I spent some time outlining suggestions on how to write great real estate marketing description
s on my main blog. Â For you time-pressed agents (read: everyone!), here's a few quick points to consider:
Any other good suggestions for improving descriptions? Â What else drives you crazy when you're scouring the MLS?
- Â Research: Bring a camera with you on your next listing presentation, and try to photograph details such as the counter and flooring, and the brand names of all appliances.
- Write the long version, which you'll use for sites such as Trulia or virtual tours, first. Then, trim it down to fit in your MLS -- that way you're forced to do editing, instead of just adding fluff if you write the short version first.
- Don't forget the area description: Location, location... you get the point. Don't forget to mention what makes the area great, since that's half of what you're selling!