Home staging professionals discovered a unique way of marketing themselves in the fluctuating real estate environment by reminding home sellers that properties sell much faster after undergoing a professional facelift.
TheÂ Real Estate Staging AssociationÂ has the figures to back this up.
In a recentÂ studyÂ conducted by the trade association, 89 vacant occupied and un-staged homes were listed. These homes spent an average of 166 days on the market. However, when these exact same homes were professionally staged and relisted, they only spent an average of 32 days on the market â€” a 73% decrease in time spent on the market.
"Every home can use staging,â€ said Shell Brodnax, CEO of RESA. "Even investors are coming in. They are buying those properties, theyâ€™re fixing the things that need to be fixed and theyâ€™re paying for staging," she added.
According to Brodnax, staging is an effective tool no matter what the housing market looks like. In a slow market, staging can make a house stand out and sell. However, in a hot housing market, where things are more competitive, those properties are getting attention and often bringing in multiple offers, said Brodnax.
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