RE/MAX Benchmark Realty- Marty Remo

To List Or Not To List?

 

 

There are 2 very different approaches when it comes to listing inventory.

 

1. One is to list as many properties as you can, work them the best that you can, and play the numbers hoping they will produce enough leads. This approach supports the concept that “the agents who control the inventory control the marketplace”.

 

1. The second is a lean and mean approach. List only properties that are priced correctly. On the surface, it certainly seems to make sense & most agents will likely jump in & say that’s the way that they operate their businesses. But is this smart? It doesn’t consider the opportunities that are lost. (i.e. potential buyer calls on an over-priced property & the agent sells them another home.)

 

My opinion may be a little outside the box, but I’m always open to influence. I been doing this for over 20 years and I’m starting to see some common trends of successful agents. I don’t think that they walk-away from the over-priced listing as often as they claim that they do. When I say over-priced, I don’t mean crazy pricing. I mean just outside of what you feel the correct listing price should be. Not the seller that wants $50k more than is next door neighbor got yesterday for his/her house. In a perfect world, we only list properties at the right price right from the start. I don’t live in that world. If you do, let me know where it is & you can list my house so I can live near you.

 

Often, the number of listings in my inventory determines my flexibility. If I am carrying a lot of listings, I am less flexible with my pricing, as well as, my rates. The exception being, the listing in my hometown (‘across the street’). I’m working in a marketplace that has become so spread out. The listing ‘across the street’ may produce buyers for local properties. I am not interested in traveling 75 miles to show a home in an area that I am not all that familiar with. On the flip side, I do not want inventory that is over-priced that is not located close to where I live ….if my inventory is up. The exception is when my inventory is down.

 

I believe that it’s a blend of the approaches is what works for me.

 

What are you thoughts?

www.facebook.com/remorealty

Facebook Landing Page Apps For Brokerages! A Must Read For A Broker/Owner!

 

My brokerage has just has just had an app developed that all of our agents can take advantage of today simply by downloading it.

 

What does this mean?

 

All the agents can download the app to their existing Facebook Business’s Page (aka  “The Wall”-95% of the time) and the company facebook page will appear as their own business landing page. If we have 150 agents all 150 agents can download the app today which directs all their traffic back to the company’s website.

 

So if 150 agents have 150 fans= 22,500 people now have direct access to our company website….This should interest you!

 

 

Content & Control

 

The app is connected to a single webpage so any changes to that page will automatically change all the changes on all the agent’s pages. Fresh content can be pushed out in real time. Plus the brokerages have some control over the content that is being pushed out.

www.facebook.com/remaxbenchmark
www.facebook.com/remorealty
www.facebook.com/realestatepages

FYI-March 11, 2011 Facebook will stop allowing new FBML apps, but will continue to support existing FBML tabs and apps. I would suggest downloading the fbml app before 3/11. You will be able to build a page via Iframe (but it will cost more $$).

www.facebook.com/remorealty

www.facebook.com/realestatepages

What happened to the old fashion CMA?

Here we go again! It's the first week of January (a.k.a. Real Estate Spring). All the homeowners that chose to keep their properties off the market during the holidays will be coming on again soon. Realtors will all be scrambling to get the listings. It's competitive & it's fun or I wouldn't do it too.

One of the things that bothers me about our profession is that many agents will take listings at any price that the homeowner feels his/or her property is worth. Over-pricing these homes while having the homeowner sign a 6 month or 1 year listing agreement with their company. The idea is that they will get the price down at a later time.

What happened to using a CMA as a tool to get an accurate list price?
Back when the market was climbing many agents would put together a CMA for a homeowner and put considerably more emphasis on the active properties vs. the under contacts and title transfers...now it should be just the opposite.
 
Realtors really need to take the time to educate their homeowners. Homeowners need to understand that even if you are able to find a buyer that is willing to "Over Pay" for their property it may not appraise out. Pricing the property right the first time will save them time and money in the long run. I believe that you're not doing a homeowner a favor by telling them what they want to hear instead of what they need to hear.