Can you market your listings without taking
out a proverbial penny from your pocket? Yes, you can.
We understand that you may still need some
guidance following your real estate
license training so weâ€™ve rounded up some tips on how you can ease your
entrance to the industry.
As a newbie real estate agent, itâ€™s
understandable for you not to have enough capital to market your listings.
Perhaps, youâ€™re not even done building your listing. But no need to fret as you
donâ€™t have to shell out tons of money just to be able to get the word out on
the properties youâ€™re marketing. Here are some things to consider:
1. Scout for
Check out the local paper or your local TV
station. Chances are youâ€™ll find a reporter whoâ€™ll be very interested in
creating a feature on the local real estate scene. Call the reporter up and
pitch your storyâ€”tell him or her why your story has an audience. Itâ€™s alright
if they donâ€™t fancy your ideaâ€”move on, pick up the phone and call the next
Find people who may be interested in hearing
you talk about your profession. Scout for business clubs or schools who are
trying to find a speaker for topics of interests for business owners and
students. But donâ€™t be nervous or anythingâ€”youâ€™ll be fine, especially if you
talk about something youâ€™re good about.
Speaking at conferences or small seminars
help in establishing your authority and is one great way of sourcing
recommendations inside the industry. Attendees of the conference are sure to
take notice of your speaking prowess, honesty and real estate savvv.
3. Email and
social media updates.
The internet is a free resource for anyone
whoâ€™d like to further their business. Just think about all the YouTube
marketers and social media influencers that has become instant celebrities
because of their video blogs. Email marketing and social media has leveled the
playing field for everyone whoâ€™d like to gain some solid traffic and customers
on the internet. Use them to your advantage. Send out informational emails or
business tips to your target audience to catch your attention. Make sure that
you send these emails regularly (once a month would do). Consistency and
valuable content are the keys to capture your audience. Now, complement that by
engaging your audience online on Facebook, Twitter, LinkedIn or whathaveyous. Engaging
with your audience helps you with the branding aspect of your so-called
business. Through this, theyâ€™ll know there is a face behind the listings, and
most of all, this face is someone they can trust.
Who ever said you canâ€™t market your listings for
free clearly hasnâ€™t tried it yet. What have you got to lose besides a few
minutes of your time? Try the tips aboveâ€”youâ€™ll thank us that you did.