
As I role play with other professionals and we critique each other, we
find our business improving and are skills growing. I've been in this
business over 25 years and I still learn.
One thing I
noticed is that the mistakes we make, veterans included, are BASIC. We
it comes to competition, you don't have to be twice as good as your
competition...to increase your success, you just have to be a little
bit better. Think of the NASCAR races: The winners aren't twice as
good as the losers...they are just a tiny bit better...that's all you
need to be...just a little bit better.
How do you get better?
Take every class from an instructor/coach you admire and pay
attention. If you get ONE or TWO good ideas to add to your business,
it was well worth your time. Now ADD THEM TO YOUR BUSINESS. Use
them. It does you NO GOOD to know these things...USE THEM!.
ROLE PLAY with your peers...put each other on the spot...buyers and sellers will, so be prepared.
One
of the hardest things we have to learn is to PAUSE. New agents are
good at this. They don't know what to say, so they say nothing.
Veterans can learn from them...many questions posed by buyers and
sellers are answered by themselves...breath...think.
Most of the
"mistakes" we make are at the BASIC level. Constantly educate
yourselves and work with your peers AND STAY AWAY FROM NEGATIVE
PEOPLE. They are death to sales people!
During your interview
with sellers and buyers, ask OPEN ENDED QUESTIONS. Ask WHY a lot, but
not so much you become annoying. "We want 4 bedrooms" "We want a
dining room"...ask why...take yourself to a more professional level.
Otherwise, you are just an order taker. Take lots of notes. And time
based questions are the most effective....
Think about
this...you are knocking doors or phoning...your question to the
prospect is "Do you know anyone planning to move in the near future?"
Answer is NO...rephrase this..."Of all the people you know at work,
church,.....WHO do you think will be the next to move?"....It's open
ended and TIME based...a much better question. Role play good
questions until they become easy for you to use.
For more ideas on improving your business, call me. I would welcome a healthy discussion.
Laurel Grandle sells homes throughout the East TN Area, including Knoxville, Karns, Farragut, Halls, Powell, Loudon County, Knox County. She specializes in Lake homes, Luxury homes, Historic homes
and is an expert at matching buyers with the right house, regardless of
the area or price range, she has over 25 years of experience and has
helped thousands of clients with their real estate needs.
Here is what some of her clients have
said about her recently, “Laurel has an unlimited amount of patience.
My family has very specific needs and she understood them and worked
with us until we found the perfect home at the right price. I don’t
think anyone else would have done that for us and we’ll always be
thankful we found her and worked with her. She’s wonderful!” Margo
“Laurel has accommodated us on many
occasions very quickly, as our schedules change all the time. She was
always understanding of the time and date changes and she helped us
find a great house.” Williams
“Laurel really knows the area and the
market. She didn’t waste any time…she showed us what we ask for in the
location we wanted and made the whole move a very good experience for
our family”. Robert
“Before we wrote an offer, Laurel did a
detailed market analysis for us and discussed it with us so we
understood what a fair price would be. She went over the entire
contract in detail and clarified everything for us. We purchased with
confidence and we’d never use anyone else IF we ever decide to sell!”
Anne
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