Is the #1 agent in town the best person to sell your property?
The first question most potential sellers ask me is, “Why should I hire you? Doesn’t Mary Smith of ABC Realty have most of the listings in town?” This really is my favorite question. Selling real estate is a demanding career, having to deal with the emotional ups and downs of the home buying/selling process with all phases of the clients lives. We deal with death, divorce, relocation, family circumstances, family estate affairs, parents of first time home buyers and on and on. Being a Realtor was just ranked in the Top Ten Most Stressful Jobs in America as listed in The Huffington Post.. The stress that comes with the job is completely managable, but if you tip the scale just a bit, it all topples over. You can’t give an hour a day to 40 listings that you are currently selling, there are only 24 hours in a day. You can have an assistant or two, but then, you still aren’t focused on any one particular listing. Your time as an agent is diluted, because not only do you have 40 listings, but most of those sellers want to buy, so you have to also find them a new property. If thats not enough, you most likely have a family, paperwork and marketing responsibilities, networking and social media duties, just to name a few.
An agent should be expected to be present for all showings, be well versed about all details of the property, be present at all broker and public open houses, have completed a full background check thru the town and be knowledgable of all the happenings in and around the community, its schools rankings , transportation access and community building, development and rules governing such. It would be impossible for even the best of the super agents to be able to handle the many responsibilities of the job and to manage that much inventory. It has been proven over and over that the agents with the highest number of listings have the longest time on market and the lowest sales to list price ratios in the market place. Surveys show this to be true, ask your agent to provide these statistics for you. The number one complaint most sellers have when their house hasn’t sold is “We never saw our agent once we signed the contract. They were there to pitch us, they were there the first day or two, but after that, the assistants showed up, or no one showed at all.”
Do your homework! An agent with 6 or fewer listings at anyone time is an agent you want to interview. If the agent has been a consistent performer over the years, great knowledge of their market place and a high sales to list ratio, thats the agent you want to hire. You will see the agent at all showings, open houses and will devote the time and attention needed to get your property to SOLD, in less time, and for MORE money. Isn’t that the goal?
Luisa Cestari has been listing and selling Real Estate in Wellesley and Metro West for 14 years and can be reached at Beangroup.com. 781-820-3350