A new Southlake-based company, FÃ¼rChange America Inc., celebrated its grand opening at the Gaylord Texas Resort in Grapevine Oct. 14-15.
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John Taylor and Bai Feng of FurChange America
FÃ¼rChange America, a direct-sell company, distributes a flagship line of natural wellness, beauty and lifestyle products called Fortunelle.
The company has offices in eight countries, with four more scheduled to open this year and seven more in 2012.
The goal is to have 30 offices open worldwide within 18 months, according to John Taylor, president and general manager of the global company.
Bai Feng, CEO of FÃ¼rChange and FÃ¼rChange International, told event guests, who gathered in Grapevine from around the country and the world, that he picked the United States as the world headquarters for FÃ¼rChange because the direct selling industry is a mature and widely accepted business model in American culture.
â€œSome individuals have the ambition to become truly rich,â€ Bai Feng said. â€œFor those, we will provide the fastest and surest route to their goal. But what most people hunger for is something simpler â€“ financial peace. They yearn for a sense of ease and confidence in their daily lives. In FÃ¼rChange America, weâ€™ve created a place for everyone,â€ he said. â€œThis is your company first. Weâ€™re here to listen to you, to meet your needs, and to nurture your success.â€
Speakers at the event included medicinal plant authority Shaffer Fox, creator of the Fortunelle-branded product Caucasicum+ and author of 100 & Healthy â€“ Living Longer with Phytomedicines from the Republic of Georgia.
Also presenting were the scientists and product specialists behind the formulation and development of Fortunelle-brand Amante for Him, Amante for Her, Oracai, Restada, iM3 and Restores+AD.
FÃ¼rChange America offers entrepreneurs the opportunity to start a home-based business for less than $50. The company provides the training and tools necessary to help independent business owners succeed, including a personal retail website and sales training materials.