ByÂ Betty DillardÂ email@example.com
Travelers who use smartphones and mobile applications can now find special deals and discounts at 85 different concessions within Dallas/Fort Worth International Airport thanks to a groundbreaking program started Aug. 4.
D/FW passengers who check-in using Foursquare and Facebook Places location-based mobile apps will find concessions deals offered at any of the airportâ€™s five terminals.
The new program works on any smartphone platform supported by Foursquare and Facebook, including Apple iOS, BlackBerry, Android and Palm.
â€œThis program allows D/FW concessionaires to place information directly into the hands of passengers, just when they are looking for it,â€ said Jeff Fegan, CEO for D/FW Airport, in a release. â€œIt will give our customers a great snapshot of what is nearby, so they can make more educated decisions about their purchases.â€
The program is one of the first of its kind in the airport industry to integrate smartphones and concessionaires.
A recent D/FW Airport survey showed that 84 percent of passengers use smartphones, and 36 percent of those also use location-based social networking apps.
D/FW also launched a new advertising campaign in the terminals promoting mobile check-ins at airport shops, restaurants and service providers.
Dallas/Fort Worth Airport announced also that June traffic was up 3.3 percent from the same time as last year.
About 5.3 million passengers traveled through the airport in June. Airport executives attributed the slight increase to new low-cost carriers, such as Virgin America and Spirit Airlines.
According to Luis Perez, vice president of air service development, low-cost carriers had 28.3 percent more passengers in June compared with June 2010.