Agents and Sellers want to know "Does Home Staging Work??"

You might also be asking why home staging is so effective if you've experienced it and the answer is “It’s all in the eyes of the beholder”.  The perceived value of a home when staged is increased dramatically due to the buyers perception of value of a properly package product.  Just as retailers so innately understand the value and return on investment of a properly packaged and marketed product, so should home sellers of such a highly valued asset.

HERE IS THE PROOF THAT STAGING A HOME FOR SALE WILL GARNER A HIGH RETURN ON INVESTMENT.

On The Home Seller’s Radar: Home Staging Survey August 2007

http://blog.homegain.com/home-seller-radar-home-staging

*Please note all listed improvements are within the scope of work for staging companies.

In August 2007, HomeGain real estate took a survey of 1,000 real estate agents throughout the US.  Agents surveyed report the overall prices of a 3bd/2ba (3 bedroom, 2 bathroom) home after spending between $5,000-$8,000 on home improvement and staging efforts can result in the following price increases:  in the West, as high as $22,762; in the East, as high as $23,532; in the South, $21,470; in the Mid-West, $20,279.  All of those figures reflect over a 150% return on investment.

With Luxury homes the return is much higher and always covers the cost of the staging service and part, if not all, of the agents commission.  For example RMR staged unit 20AB, a 5K square foot condominium in Park Place, that was listed for 48 months vacant.  The only offer received over that period of time was 900K when it was listed for 1.35M.  The seller refused that offer.  After such a long period of time the seller decided to home stage.  Within 30 days 3 offers were received and 2 of them all cash.  The unit sold for $1.25M which of course is 350K more then the rejected offer.  The accepted contract was 1 of the 2 all cash offers.  This is verifiable proof that in this case both fees, agents and staging, we more then covered.  Mr. Bolton the seller was so pleased he asked if he could adopt me....of course I was flattered but already have parents.