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Laurie M. Sutton's Blog

By Laurie M. Sutton | Agent in Knoxville, TN

The In's and Out's of Real Estate

In my experience, the single most important part of marketing a home is the pictures that the agent takes. Far too often, pictures are blurry, include the family pet, show clutter, include the reflection of the photographer or worse yet, are none existent.  Whether you are buying, selling or both, the pictures are the first opportunity to create interest in the market.  If the pcitures do not showcase the property and high light the best features of the home, the interest level of the consumer will reflect that.  Most buyers will spend hours on the computer viewing potential homes long before they ever schedule a showing.  It is critical when marketing a home, that the agent create an atmosphere, through photography, that "wows" the buyer.  

We all want the same thing as consumers: the very best for the amount of money we have to spend.  We shop around, compare prices, read reviews or compare quality, whether real or perceived.  When interviewing an agent to list your home, ask to see any pictures they have done on previous listings.  If the pictures don't peak your interest or impress you, keep interviewing until they do.  I would also suggest that you ask the agent to be sure that the home is not listed until the pictures can be uploaded at the same time.  New listings are sent to thousands of buyers through an automatic program once a buyer's search parameters have been set by an agent.  We call this the hotsheet.  Hotsheets are a great way to spark interest in a home, but it won't work if there are no pictures or the pictures are poor quality.

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