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Kyle Graf's Blog

By Kyle Graf | Real Estate Pro in Fort Wayne, IN

Why Use Interactive Media in Your Marketing?

In short, you can't afford not to! Consider the following:

  80% of consumers search for information online. (Rockpoint Marketing 2008)

  61% of American adult internet users have taken virtual tours of another location online.
    (2006 Pew Internet & American Life Study)

  54% of buyers who use Realtor.com will not look at a property unless it contains a virtual tour.
    (National Association of Realtors, January 2006)

  Currently, more than 6 Million people take virtual tours on a typical day, up from 2 Million in
    2004. (2006 Pew Internet & American Like Study)

  79% of repeat buyers and 84% of first time buyers use the internet to search for a home.
    (2006 National Association of Realtors Survey)

  96.2% of travelers use the internet as a source of information when planning a trip.
    (Rockpoint Marketing 2008)

  80% of internet shoppers say images are imperative when deciding to buy or use a company's
    product or services. (2006 Pew Internet & American Life Study)

  A website with a virtual tour and interactive media will receive 38% more views than a
    competitor's site lacking those media. (2006 Pew Internet & American Life Study)

Finally, consider the costs. The daily cost range for print advertising is $66-$150, has an average shelf life of 30 days, is limited to those consumers who receive the distribution and doesn't allow for consumer interaction. The daily cost range for a virtual tour is 27 cents per day, has a shelf life of 365 days, world-wide distribution and allows you to interact with your clients.

Virtual tour technology will:

  Keep visitors on your site and keep them coming back

  Allows prospective clients to contact you at their convenience, and

  Allows you to project a fully branded image with current information and pricing.

Reach the widest, highest potential audience in the most effective format for the lowest cost - CONTACT PERIPHERAL VISION TOURS TODAY!  260-602-1035


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