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Kirsten's Blog

By Kirsten Conover | Agent in Atlanta, GA

Who says homes don't sell in the winter?

There seems to be a common myth among realtors and homeowners that the smart thing to do when winter and the holidays approach is to take your home off the market (or wait to list it) until Spring.  Hope springs eternal that the weather will be beautiful (true, here in Atlanta) and that the buyers will be abundant (also probably true, depending on the economy).

What's also true is that sellers will have the most competition in the spring, as most home owners seem to follow this rule.   And although common sense would say you should be able to charge a higher price for your home in the spring, with the law of supply and demand and so many homes on the market, the opposite may be true.  Also, the interest rate could be higher in the spring (and who knows about the economy in general?)

My advice to sellers?  If your home's for sale, keep it on the market!   After all, Atlanta weather isn't so extreme that people can't continue to look at homes during the winter.  I've sold homes in all winter months, and during holidays.  Even with our unusually cold weather last year, I had some good sports that slogged through snow and ice with me to see homes!

The biggest reason to sell in the winter?  You'll  have less rivals vying for those buyers!  With fewer homes on the market, your house will have more of a chance to shine--so be sure it's gorgeous, staged and priced competitvely.  Holiday decorations, if kept subtle, can add to your home's appeal as well.

With the interest rate still hovering around 4% or so, we should have a good winter selling season.  So don't miss out on a great opportunity to get your home sold!


By Wes Black,  Thu Nov 10 2011, 19:24
Houses do sell in winter. If you are priced right and condition is excellent, success is within reach.

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