The first week of January saw an increased level of activity on the internet,
almost a doubling of traffic nationwide. I am about to start driving and
training in various parts of the country; I am very happy to announce a new
Training I designed; The SEO of Listings - I will hold it for the first
time in Charlotte NC this coming Wednesday.
Happy New Year â€“ here is the Wrap up for the pastÂ 10 Days.
December 30th, 2010 11:28
Search has become a day to day occurrence in almost every aspect of our
business and personal lives; think about shopping without the ability to search
and review products â€“ nearly impossible right?
Most of us use the Google Search bar to type our search criteria phrases and
then review our results â€“ but wait; there is another layer of Search using
Operators that can help you dig even deeper â€“ in fact there hundreds of
different ways of using Operators to perform Queries but I will focus on a few
good ones that experts use all the time; of course I am going to share my
Search for an Exact Phrase:
I use this almost daily â€“ if I am seeking a
specific phrase from a poem, or in article I type the Search Phrase within
â€œQuotation Marksâ€. Lets say I am looking for the full poem of Walt Whitman but
remember one line of the poem, instead of searching for: I celebrate myself,
and sing myself â€“ I perform the same search within Quotation Marks, as
â€œI celebrate myself, and sing
myselfâ€ (Searches for the specific phrase within the
Putting search phrases within double quotes get you
directly to exact results and eliminates permutations you are not seeking. This
is quite useful if performing technical searches, quotation searches, academic
papers, testing the indexing of content, but best of all to find out if anyone
is scrapping your content â€“ copying your content without your permission.
Searching for information within a Specific Website:
Say you are searching for information on a
specific Nikon Camera, the D80, within Amazon.com; you can do so by going to
Amazon or perform the search in Google by adding the operator
site:www.amazon.com as in:
Nikon D80 site:www.amazon.com
(Searches for all references of Nikon D80 only within the Amazon.com
This is quite useful if you are seeking to find out how
many pages within a website have been indexed for a specific keyword or
Searching for references of books within the
Library of Congress would look like this:
Essays of Emerson
site:www.loc.gov (would yield results of Emersonâ€™s Essays only in
Defining Word and Concepts:
is a simple easy to use Operator for finding the definition of words, concepts,
or ideas from multiple sources without having to go to a specific website.
Define: Keyword (will give
you a list of various definitions for the concept Keyword)
you will be amazed how much you will learn
There are more Operators you can use within your Searches, I picked these
three because I like them and use them quite a bit. Remember my motto about
Internet Marketing â€“ it is storytelling; if you do not become responsible for
your Market Story donâ€™t expect your Real Estate
SEO to flourish.
â€“ Key Yessaad
December 31st, 2010 12:37
As a Mathematician numbers, statistics, and results matter a lot; rarely do I
advance an idea or a report without supporting Statistics. I have a dear friend,
George Styron, and
he and I discuss Real Estate Trends, Internet Marketing Strategies, and all kind
of Real Estate Industry changes; a few days back I shared with him that I saw a
major spike in traffic in Real Estate Searches on the Internet. I advised him to
make sure that his colleagues were aware of it and not to be complacent; as an
anecdote I told him that one of my clients had seen a major surge in their
traffic by a factor of nearly two.
George is also a Mathematician and so he said:Â can you give me some
Statistics I can review â€“ and so I went to workâ€¦
Methodology: I reviewed the traffic, Unique Visitors, and
actual Registration during the past week (December 24 through 30 inclusive or 7
days) and trended it versus the prior 3 weeks (December 3 through 23 inclusive
or 21 days.) I compiled these data from 20 websites in various markets in the
country large and small.
|3 Weeks Prior
Raw Traffic not being a significant measure; I focused on more important
metrics: primarily Unique Visitors, the Number of
Searches Performed, and the Actual number of Lead
Analysis: Week 4 from December 24th through yesterday the
30th saw a 51% jump in Leads. Note that Christmas was during
that week but the number of Unique Visitors jumped by 37%, from
10,500 on average per week to 14,489. The number of Searches performed also
increased as well as the time spent on the Site.
This is the incubation period for consumers and it suggests the following
actions on your part the Real Estate Professional:
1. Get Listings â€“ Yes more people will think work with
Buyers when they Statistics like this one; I think the opportunity is Listings â€“
Think about it â€œBuyers buy existing Inventory that someone has listed!â€
2. Blog, Blog, and Blog some more â€“ focus your Internet
marketing in your localized area and start sharing your expertise market
3.Â Focus and never give up on your Leads â€“ Look to offer
them additional solutions. Financing is difficult for many so partner with the
right people to offer meaningful solutions.
The Statistics above are just numbers but there are real people behind them;
they are looking to work with true Real Estate Professionals; Keep focusing on
all aspects of your business and make sure you add Internet Marketing and Real Estate
SEO Strategies to your business. I wish you all a Happy New Year filled with
love, joy, and prosperity.
â€“ Key Yessaad.
January 1st, 2011 10:52
In this first blog of the year I will state five (5) ideas that some may view
as counter intuitive towards a successful Strategy with your Organic Visibility
and SEO. Most Real Estate Professionals have come to embrace
that the Internet is an important aspect of their business growth and success,
and many keep buying product after product to seemingly try to gain an edge. We
have become a gadgetry society and move from website vendor to website vendor.
Yes, some vendors are terrible and you must find better solutions, but to focus
on this aspect alone is not enough; it is only the beginning of a proper
Internet Marketing Strategy.
By the way, did you know that most Real Estate Agents donâ€™t know how to
define the term Marketing, let alone Internet Marketing. I place part of the
blame on them, but more of it on institutional trainers who are supposedly
molding the next crop of Real Estate Professionals with pseudo-classes teaching
concepts they donâ€™t understand.
And so, In order to create discomfort and reflection I will state these five
(5) ideas without commenting on them. I figure it is the first of the year and
reflection and thinking can do us all good; so please ponder these ideas and
feel free to comment:
Five Counter-intuitive SEO Ideas:
1. Your attitude and outlook matter more than your technical knowledge.
2. Your habits are more effective than your HTML knowledge.
3. Keywords donâ€™t matter as much as your ability to tell stories.
4. Your website is only a small part of your SEO strategy.
5. Listing Syndication and IDX have hurt you more than helped
PS: SEO stands for Search Engine
Optimization a common concept that describes organic placement in Search
I wish all of you a Happy New Year full of prosperity, love, and giving!
â€“ Key Yessaad
January 2nd, 2011 11:36
When you think about it carefully â€œTime Managementâ€ is an
oxymoron; I mean how can you manage timeâ€¦??? if fact it manages us, it is like a
river that flows as we float in its embrace. But many professionals suffer from
this real affliction; the desire to complete all of the tasks on their agenda
within an allotted time; and this desire keeps going unfulfilled daily.
Real Estate Professionals are more prone to this than say Office Workers
because, by nature, their job is talk and help clients. If they tried to box
those conversations within a time frame they would fail to take care of their
clients; in fact consumers expect instant communication or they will go find
someone else â€“ so what is the agent to do to bring some sanity to their livesâ€¦ I
will also add, at the end of this blog, a few reflections of this topic and
Letâ€™s Start with Simple Powerful Ideas:
1. Sleep: Oh yeah this is rarely spoken of in Time
management Books, but when you are rested your mind is clear; you are able to
tackle your day with more vigor, creativity, and alertness.
2. Go to bed early and Wake up early: The heavy lifting of
conversations with your clients hits around 10am and drags to about 4pm for the
most part. if you time shift your day towards your tasks very early in the
morning when you mind is fresh you will perform most of these tasks in half the
time. Remember: what keeps you from finishing your to-do list are the necessary
conversations with your clients. Try to start your workday at 7:30 or 8am â€“ your
business will be transformed.
3. Eat Healthy and drink Water: You are probably dehydrated
most of the dayâ€¦ Carry water and do your best to eat healthy.
4. Take 10 minutes to Be: Before your day start â€œDo
Nothing!â€ â€“ Yes this sound contradictory but these 10 minutes of reflection will
focus your mind on the most important Tasks you must accomplish today.
(Remember: your daily tasks are driven by your Weekly Goals, which fit with your
Monthly Goals, which fit within your Annual Business Plan.)
5. Delegate:Â Pay another person a fair wage to do
repeatable tasks if you start noticing that you cannot get to them on time; or
do them yourself â€“ but for God Sake stop complaining that you donâ€™t have enough
time to do everything.
6. Read: Yes this one also sound counter intuitive as well
but if you do not nourish your mind it will turn to mushâ€¦ Educate yourself on
Business Concepts, Success Stories, etc.â€¦ You can do this; you can find 15
minutes a day to read.
7. Weekly Review: You need to wrap up your week, every week,
or they will all get jumbled up and months will pass without clarity. This means
Goal Assessment, Successes and Failures, Inventory Review, Client Review, and
then adjusting for the weeks to come. This is when you find out if it is time to
start delegating more tasks. (You may seek the advise of your Broker or of a
paid Coach to get your habits aligned with your vision.)
8. Accept that you Have Bad habits: We all have them and
that is that. Time Management will not help you stay away from Facebook, or
watch 2 hours of TV instead of 6 daily. Acceptance means Serenity; which will
hopefully will lead to Moderation.
Letâ€™s Talk Time Management, SEO,
and Internet Marketing:
1. Internet Marketing is your job: Most Real Estate
Professionals see it a chore; Itâ€™s your job. When you take a listing it is your
fiduciary duty to create the largest visibility in the marketplace for it. Stop
thinking you get paid to place it in the MLS.
2. Internet Marketing has benefits: Those who offer the best
marketing of properties get more listings; more Sales, and More Buyers.
3. Review your MLS Stats Weekly: You are in Charge of your
Story â€“ Internet Marketing is about Inbound Marketing; this is fundamental to
all your Google Visibility.
4. Landing Pages: Create Landing Pages Weekly focusing on
your Niche Markets â€“ you must know everything there is to know about your local
5. Blog, Blog, and Blog Some More: I am baffled when I hear
agents tell me: â€œWhat should I blog about?â€ â€“ Really, are you kidding me? The
New Breed of Internet Marketers understand that it is their job to claim their
territory one parcel at the time, one blog at the time, one neighborhood story
at the time, one Internet Solution at the time.
Time Management is NOT a Powerful Concept: those who complaint a lot about
Time Management are under the illusion that it is their job is to complete
everything, which is a fallacyâ€¦ Passion and Drive trump everything â€“ wouldnâ€™t be
fun to end your day with more energy than you started; it is not Time that you
must conquer, it is you that you must come to know.
- Key Yessaad
January 3rd, 2011 10:58
What? Are you Serious?
I sure amâ€¦ Queen Latifah gave an in interview in Parade Magazine and her ideas and Spirit truly
live up to the spirit of succeeding on the Internet. I will attempt to translate
that spirit into your Search Engine Visibility and Real Estate SEO. As I read
the article I saw so many parallels with her bullet ideas and felt inspired to
share them with all of you (translated of course).
. Pre-Resolutions to forward your Vision: Start early and be
yourself; by the time everyone agrees with the changes on the internet they are
behindâ€¦ Lead by truly exploring yourself.
. Your Eggs may break: â€œ My mom raised me not to put all my
eggs in one basket.â€ says Latifahâ€¦ Internet Marketing is about channel
management â€“ are all your blogs in one venue or are you smart enough to Blog
. Your Success Needs your Hustle: Some call it hard work,
some call it Determinationâ€¦ In order to succeed organically with your Real
Estate Strategy you must focus on your Niche market and work hard to share the
stories of your communities.
. Skepticism in proper doses is healthy: in Other words Ask
Questions and learn the fundamentals of Internet Marketing. Some Questions are:
Is the person training you on such topics a person with experience? Have they
build websites that are organically on Page 1 of Google? are they teaching you
substance of Marketing Mirage? Are you Learning SEO, Blogging, Internet
Marketing from those in the field or those who read books? Are you mirroring
your success from other successful Colleagues? etcâ€¦
. Know when you are over your head: If something isnâ€™t
working and you have tried it for years you may need to review it. Many latch on
to a Web Solutions and try to force it to work for them when deep down they know
itâ€™s time to move onâ€¦ Find an expert and pay for their advise; Letâ€™s call it a
check up; and yes get a second opinionâ€¦ if your website has not worked for you
for years you may want to have an honest review.
. Learn to Listen: At times listening can be very powerful;
and the best kind is listening to yourselfâ€¦ in those quiet moments that you have
to yourself you can start looking at the big picture and do your best
. Be a Pioneer: Donâ€™t be afraid to take chances and forge a
new path with your websiteâ€¦ you donâ€™t have to do it like everyone else; review
websites outside your industry and learn from them and try some of their
. Love where you are from: Focus on your local market like a
laser beam â€“ your motto is: â€œIf it has to do with Real Estate in my
Neighborhood, City or Town, it will be in my website.â€
. There is Joy in your Backyard: Your Real Estate Sellers
are your neighbors and they live in your own backyard â€“ make them happy. Those
who commit themselves to help sellers end up getting more buyers; in fact our
Sellers need us now more than ever.
. Opportunity may be found in Crisis: You will face business
challenges in Real Estate and a lot of competition; but donâ€™t dismay. Use your
Internet Marketing and SEO to grow your online visibility and commit yourself to
getting to Page One of Google; yes others have already claimed that mantle and
you may feel behind right now; but I am here to tell you that I have coached
many to find their path and they are now there. So; Educate yourself from the
best; define your plan of action; implement your plan; and be patient and
. Be Honest: Find a group of business colleagues with whom
you can share your Challenges and Successes; Commit yourself to giving more than
taking â€“ you will be amazed how much you will learn.
. Finally â€“ Be You!!! (No comment from me on this
Yes Internet Marketing and Real Estate
SEO are topics mired by many charlatans and wannabes â€“ they have perfected
the language of deception and the double speak and lingo of confusion; make sure
you donâ€™t fall for that. You can do this by putting together a Plan of Action
that is methodical and precise; and stop thinking that you must do it for free â€“
nothing worthwhile is free. Go on a journey of discovery and latch on to the
best in the industry and you will start getting the results you seek.
â€“ Key Yessaad
January 4th, 2011 12:00
Real Estate Sales are unlike any other field of Sales â€“ the Real Estate
Professional must not only manage and close the contracts he or she are working
on but also generate the necessary leads to grow their business. Think about it:
a Successful Real Estate Professional must focus daily on:
1. Generating Leads
2. Working on existing Leads to turn into potential Contracts
3. Working on the Contracts on hand to turn into closings
4. Managing an array of colleagues, Lawyers, Financing agencies, Regulations,
5. and only make money when all of these line up properly â€“
No wonder so many are stressed and develop bad habitsâ€¦ The 5 points above are
only a few of all the demands that Agents face day in day out.
The article I am sharing with you has to do with your Brain and your Habits â€“
it is illuminating and so I will share a few bullet points that will help you
reduce stress and generate good habits; I would like to read the article when
you get a chance â€“ it will really help you get to know yourself a little bit
Some Important takeaways:
1. Once you latch on to a good habit Repeat, repeat, repeat the new behavior;
try to set a special time for that habit and perform it at the same time.
2. In order to feel good you must raise your dopamine â€“ exercise does
3. Donâ€™t always punish yourself â€“ Reward yourself once a week.
4. The Biggest trigger of Bad habits is Stress â€“ give yourself time to
In all my endeavors one common theme always emerges â€“ those who develop good
habits get closer to achieving their goals; and the fields of Internet Marketing
and Real Estate
SEO are no different.
Full Article By LAURAN NEERGAARD
Uh-oh, the new yearâ€™s just begun and already youâ€™re finding it hard to keep
those resolutions to junk the junk food, get off the couch or kick smoking.
Thereâ€™s a biological reason a lot of our bad habits are so hard to break â€” they
get wired into our brains.
Thatâ€™s not an excuse to give up. Understanding how unhealthy behaviors become
ingrained has scientists learning some tricks that may help good habits replace
â€œWhy are bad habits stronger? Youâ€™re fighting against the power of an
immediate reward,â€ says Dr. Nora Volkow, director of the National Institute on
Drug Abuse and an authority on the brainâ€™s pleasure pathway.
Itâ€™s the fudge vs. broccoli choice: Chocolateâ€™s yum factor tends to beat out
the knowledge that sticking with veggies brings an eventual reward of lost
â€œWe all as creatures are hard-wired that way, to give greater value to an
immediate reward as opposed to something thatâ€™s delayed,â€ Volkow says.
Just how that bit of happiness turns into a habit involves a pleasure-sensing
chemical named dopamine. It conditions the brain to want that reward again and
again â€” reinforcing the connection each time â€” especially when it gets the right
cue from your environment.
People tend to overestimate their ability to resist temptations around them,
thus undermining attempts to shed bad habits, says experimental psychologist
Loran Nordgren, an assistant professor at Northwestern Universityâ€™s Kellogg
School of Management.
â€œPeople have this self-control hubris, this belief they can handle more than
they can,â€ says Nordgren, who studies the tug-of-war between willpower and
In one experiment, he measured whether heavy smokers could watch a film that
romanticizes the habit â€” called â€œCoffee and Cigarettesâ€ â€” without taking a puff.
Upping the ante, theyâ€™d be paid according to their level of temptation: Could
they hold an unlit cigarette while watching? Keep the pack on the table? Or did
they need to leave the pack in another room?
Smokers whoâ€™d predicted they could resist a lot of temptation tended to hold
the unlit cigarette â€” and were more likely to light up than those who knew
better than to hang onto the pack, says Nordgren. He now is beginning to study
how recovering drug addicts deal with real-world temptations.
But temptation can be more insidious than how close at hand the cigarettes
Always snack in front of your favorite TV show? A dopamine-rich part of the
brain named the striatum memorizes rituals and routines that are linked to
getting a particular reward, explains NIDAâ€™s Volkow. Eventually, those
environmental cues trigger the striatum to make some behaviors almost
Even scientists who recognize it can fall prey.
â€œI donâ€™t like popcorn. But every time I go to the cinema, I have to eat it,â€
Volkow says. â€œItâ€™s fascinating.â€
Much of what scientists know about dopamineâ€™s role in habit formation comes
from the study of alcohol and drug addiction, but itâ€™s a key player in more
common habits, too, especially overeating.
In fact, for anything that links an action and a reward, â€œdopamine is
indispensable for the formation of these habits,â€ Volkow says.
A movement to pay people for behavior changes may exploit that connection, as
some companies offer employees outright payments or insurance rebates for
adopting better habits.
Itâ€™s not clear yet just how well a financial incentive substitutes as a
reward. In one experiment, paying smokers at General Electric up to $750 to kick
the habit nearly tripled the number who did, says Dr. Kevin Volpp, who directs
the Center for Health Incentives at the University of Pennsylvania.
A similar study that dangled dollars for weight loss found no difference â€”
and environmental temptation might help explain the differing results.
Itâ€™s getting hard to smoke in public but â€œevery time you walk down the
street, thereâ€™s lots of sources of high-calorie, tasty, low-cost food,â€ Volpp
However paying for behavior plays out, researchers say there are some steps
that may help counter your brainâ€™s hold on bad habits:
_Repeat, repeat, repeat the new behavior â€” the same routine at the same time
of day. Resolved to exercise? Doing it at the same time of the morning, rather
than fitting it in haphazardly, makes the striatum recognize the habit so
eventually, â€œif you donâ€™t do it, you feel awful,â€ says Volkow the
neuroscientist, whoâ€™s also a passionate runner.
_Exercise itself raises dopamine levels, so eventually your brain will get a
feel-good hit even if your muscles protest.
_Reward yourself with something you really desire, Volkow stresses. You
exercised all week? Stuck to your diet? Buy a book, a great pair of jeans, or
try a fancy restaurant â€” safer perhaps than a box of cookies because the price
inhibits the quantity.
_Stress can reactivate the bad-habit circuitry. â€œYou see people immediately
eating in the airport when their flight is canceled,â€ Volkow points out.
_And cut out the rituals linked to your bad habits. No eating in front of the
â€œWhat you want to be thinking about is, `What is it in my environment that is
triggering this behavior?â€™â€ says Nordgren. â€œYou have to guard yourself against
January 5th, 2011 12:32
The blog today will be short but also useful â€“ many who have had a website
for many years and a deep Search Engine Index like to know what are their most
powerful pages. Wouldnâ€™t be also nice to know which of your indexed pages have
the highest visibility for a specific keyword or search phrase?
The Geeks of this world use tools like Google Webmaster
Tools and conjure such statistics, but letâ€™s be practical it is cumbersome
for most Real Estate Agents; so why not learn a couple of tricks that can help
you get some insights:
The way you are going to view these results is by first going to Google.com
and typing the Operators I will share with you into the Search Bar and pressing
[Note: replace the word yourdomain.com with of course your own
domain. (it sounds obvious but sometime people forget.]
1. Find your Website Most Powerful Pages: www
Example: if Mike
Grumbles wanted to see his regionâ€™s website most powerful pages he would go
to Google and in the search bar type: www site:withexit.com â€“
the index will reveal something like 430 indexed pages ordered by the currently
most powerful pages do appear in the index.
Example: if Steve Manley wanted to
do the same thing he would type: www site:mysearchforhomes.com
â€“ you get the idea.
2. Find your website Most Powerful Pages related of a specific
Keyword: site:yourdomain.com keyword
Example: Letâ€™s take Craig Summerall and letâ€™s say he wanted to find the post
powerful pages related to the keyword â€œLexington SC Real Estateâ€ in his website;
he would type in the Google Search bar:
site:lexingtonscrealestateguide.com Lexington sc Real
This could be quite a useful tool if say you wish to find out if Google has
indexed you for a specific concept; if Shelia Bennett was trying to find the pages that contain the
concept â€œSt Helena Island Homesâ€ in her website she would type:
site:exitbeaufort.com St Helena Island Homes
PS: another way of finding exact phrases within your website is to add
quotation marks as in: site:withexit.com â€œReal Estate SEOâ€ â€“
this will show you all the pages that contain the exact phrase â€œReal Estate SEOâ€
in the website withexit.com and ordered by the most powerful
These two seemingly cryptic ideas will start revealing to you your website
construct and effectiveness; of course your website on its own is not enough â€“
it is how it fits in the Google-SphereÂ that matters the most. When you are
working on your Real Estate
SEO remember to be deliberate and focused; blog once a week; and continue to
learn the fundamentals.
January 6th, 2011 1:40
ItÂ can be argued that Search Engine Optimization has been the bastion of
those lured by easy money and promises or riches beyond the grasp of reality.
Yet those who truly understand this field see it differently â€“ it is an avenue
that connects Marketing and Search in a holistic way. Many do chase it at the
beginning to follow the Mighty Dollar (nothing wrong with that) but a new breed
of Marketers are steering it towards building TRUST.
Real Estate Transactions and TRUST are more important now than ever before â€“
the consumer is skittish and less trusting. They are scared to talk to us and we
deserve some of the blame! What is worse the Real Estate Industry has been
leaning heavily on Buyers when it comes to the Internet â€“ Sellers are for the
most part forgotten; We MUST change thatâ€¦
Letâ€™s learn to build TRUST â€“ Not a Sale; Letâ€™s go for TRUST!!!
One of my Mentors and Inspirational Writers is John C. Maxwell and I read
him often; letâ€™s look at a few of his ideas on Trust:
1. Real Estate is a Personal Endeavor â€“ Customers MUST Trust you if you are
to have a long career.
2. When you are Trusted people are saying the following about you: You are
Accountable, Predictable, and Reliable.
3. You build Trust daily; One activity at the Time; One person at the
4. Trust is eroded when: Promises are broken; Gossip Flourishes; Information
is Withheld; and plain Lying becomes a way of doing business.
Letâ€™s look how you can use TRUST within your Real Estate
Time: Take the Time to Listen to your customers and tailor
your website to their needs â€“ do include your Sellers; in fact they are at times
more important â€“ arenâ€™t they after all our neighbors.
Respect: Stop the trickery of requiring users to register
before they can search your IDX feed; Delayed Registration is ok but required
registration to download information is passÃ©. The SEO part of this is simple â€“
if consumers are blocked by a registration form â€“ so are Web Crawlersâ€¦ Think
Undeterred Commitment: Your day to day approach to Trust
with Customers is focused and unyielding; Offer Content regularly to your
website; Blog, Blog, Blogâ€¦
Sensitivity: Humanize your Website with Videos not for the
sake of SEO but so others can know who you are and your values.
Touch: Encourage those around you to do better; they will in
turn encourage you to reach another levelâ€¦ Add personal touch of thoughtful
1-click Searches that help both your Buyers and Sellers to understand their
communities. (SEO is about 1-Click Searchesâ€¦)
My final thought is simple â€“ Never worry about SEO or Internet Marketing to
generate leads, focus on Trust and Authenticity and your business will
â€“ Key Yessaad
January 7th, 2011 4:27
Those of you who follow this ongoing Blog Discussion know that we are focused on
how to create the right habits, circumstances, and tools to create Internet
Visibility that is both Organic and Leads Conversion Friendly. This important
Marketing Exercise has been reduced to the term SEO or Search Engine
Optimization â€“ and is paralleled with the desire to be on Google without having
to pay for it; a Silly Concept few understand. A Proper Internet Marketing
Strategy is not about saving money â€“ it is about helping your Consumers reach
Reducing your Internet Strategy to creating Leads is always short term,
expensive, and lacking of visionâ€¦ it must be driven by Passion, Solutions, and
the desire to help Real Estate Sellersâ€¦ Letâ€™s look at the Biggest Mistake Real
Estate Brokers and Agents commit when pursuing SEO.
Targeting Too Many Keywords
Let me be frank I hate the word â€œKeywordâ€; I know what it means but it has
been used to confused more than help. There are underground marketers who keep
tailoring their websites and SEO to attract the latest sucker by promising how
to make money on the internet; You are not in that businesses so get rid of that
mindset. Your business is Real Estate and if you work in Franklin Tennessee â€“
your Top Keywords are simple: Franklin TN Real Estate; Franklin TN Homes for
Sale, etcâ€¦ Your Secondary Keywords are Franklin TN Land for Sale; Franklin TN
Foreclosures;Â Franklin TN Condos for Sale; etcâ€¦ you get the picture.
I meet lots of agents who are nowhere to be seen on the internet, they read a
book on Search Engine Optimization, start understanding the ramifications of
Internet Marketing and their Business; and then decide to pursue every Key word
under the Sunâ€¦ So, so wrongâ€¦
The moment you use SEO to try to get
Everything â€“ you get Nothing!!!
So what is a thoughtful Real Estate Agent to do:
1. Focus on your Niche Markets â€“ Neighborhoods, Communities, and
2. Eat the Elephant of SEO one bite at the time â€“ donâ€™t go for all the
keywords at once; get to page 1 for your most localized market and then build on
3. Donâ€™t Stop prospecting thinking that the internet will do it for you; use
the internet to enhance your prospecting.
4. Know your Niche Marketing Inventory and blog about the trends in that
5. Blog and focus your Blog on only one (1) Niche Market until you become the
top go-to Realtor in it; then open up other Niche Markets.
PS: Make sure your localized Niche Markets have activity â€“ this may sound
silly but if you were to focus on â€œLand for Saleâ€ in a state like North Carolina
with little turnover and little financing you may end up getting 100% of Zero
Transactions â€“ which is the same as getting Nothing.
SEO and Internet Marketing are not hard to comprehend if you are able to set
aside your ego, and your needsâ€¦ Stay Focused, Offer unmatched Service, and work
hard to earn your Reputation!
â€“ Key Yessaad
January 8th, 2011 11:16
The idea that a Real Estate Agent will make more money with one Franchise
versus another is at best misguidedâ€¦ In fact any agent who is seduced by it is
looking at the beauty of the brand Skin Deepâ€¦ You must go to the core of the
Brand or Real Estate Agency and conjure its values and Business Processes.
This blog is not about whether a particular brand is better than any other;
the nature of the competitive landscape of Real Estate gets them closer to one
another when it comes to compensation or so-called Split; the question I ask:
â€œIs the bottom line for the Full Time Professional
Compensation?â€ â€“ I argue Not.
New Agents make the mistake of chasing the highest split and forget the
potential for access to Transactions; Expertise, and Market Presenceâ€¦
So how does an established REALTOR chase the best deal for her career? (I
offer a few thoughtsâ€¦)
[If you are new agent find an established shop in your town and soak up
the experience â€“ once a real estate professional closes 40 to 50 transactions
they truly start seeing the Business with new set of eyesâ€¦ ]
1. The most important investigation a Real Estate Agent must make before
moving from a brand to another is to know themselves. Know your
Strengths and know your Weaknesses. You want the prospective brand to enhance
your Strengths through Market Visibility, Proven Tools and Training, and added
2. No brand can make your weaknesses disappear â€“ if you have
bad habits you will have them wherever you go; donâ€™t be seduced by those who
promise to make them go away. In fact donâ€™t even worry about them; these chronic
bad habits or weaknesses are there because you tolerate them; so in a sense you
want them to stick around. Only you can make a difference in that realmâ€¦
in Other Words: The Brand you wish to work for must enhance your
Strengths NOT eliminate your Weaknesses.
3. Look for Environment more than Split. Success is driven
by those we associate with and from an inner drive that transcends all
challenges. Getting a high compensation is a logical step for you â€“ but those
who focus on it exclusively miss the forest for the trees.
4. Look for Vision and Commitment. These are in fact very
easy concept to conjure â€“ talk to other agents within the prospective company
and listen to them; its not the testimonials they share that matter; it is the
intangibles of day to day inner working that illuminate.
5. This last one is controversial for most agents â€“ instead of looking for
what is best for you; look how your addition to a prospective brokerage will
be a contribution to them; ask yourself: Can I help this
Brokerage be more successful? What can I bring to the team that will enhance the
customer experience? what is a fair split to me and to my brokerage? I recognize
that many brokers will think that these questions are never asked by agents;
they see them as selfish always worried and #1 (Me, Myself, and
I believe that there is a new breed of connected professionals who understand
these ideas; they wish to not only make a career of Real Estate but be a
contribution to Society. We must build brokerages that invite them into the fold
and pay them a fair compensation- one that benefits them, but mostly benefits
the communities we live in.
Book Recommendation: â€œDrive: The Surprising Truth About What
Motivates Usâ€ â€“ by Daniel Pink
â€“ Key Yessaad
Key Same Recents Posts on KeySeoBlog.com:
Real Estate Excellence â€“ Donâ€™t let SEO be the source of your confusion!" - Key
Real Estate Internet Marketing, Real Estate SEO, Google
Marketing Trainings, Real Estate Websites, Real Estate Trainings, Real Estate
Key Yessaad â€“ Real
Estate Trainings and Internet
Strategies. My drive is to illuminate, empower, then turn over the
process to my participants through Plans of Action that produce Results â€“
Internet Marketing, when successful, transcends Websites and goes to the core
habits of all Real Estate Professionals â€“ You can no longer afford to ignore the
place SEO, Social Media, and Internet Marketing play in your Day to Day business
growth. Key Yessaad and SEO Blogs at (910) 367-5391
or (910) 538-6610.