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Ken Tracy's Real Estate Blog

By Ken Tracy | Broker in Naperville, IL
  • 5 Reasons 2013 Will Be My Best Year Yet

    Posted Under: Agent2Agent in Naperville, How To... in Naperville  |  November 27, 2012 6:34 PM  |  415 views  |  7 comments

    Thanksgiving has passed and Christmas is fast approaching.  These are natural times to reflect on the previous year, as well as look forward to the new year...

    Personally, 2012 was a year filled with challenges.  I was able to face those challenges with a smile, however, and because of this, I judge 2012 as a huge success...

    This past year also gave me the opportunity to reflect on what I want in life, as well as plan for the future...

    With that in mind, I am extremely excited for 2013.  It will be a huge year for me both personally and for my businesses...

     

    5 Reasons 2013 Will Be My Best Year Yet


                                                  An inversion at LuLuLemon in Naperville    
                                                  -a man practices an inversion at LuLuLemon in Naperville...

    1. Exercise
      Exercise is great for the mind, body, and soul.  
      As a former college athlete who ran both cross country and track, exercise has played an important part in making me who I am.  I had a great year of fitness in 2012 (I lost 20 pounds!).  I still run, and I practice yoga several times per week, enjoying both tremendously.
      I hope to add headstands and handstands to my yoga routines in 2013, and will be running my first competitive race in over 15 years on January 1st 2013.  


       Erin and Morgan                                          -my two girls are all smiles posing for a picture...

    2. My Girls                                  
      Due to family issues, I have spent far less time with my two girls, Erin and Morgan, than I would like. Those issues will be coming to a close soon, and I am excited about more consistent quality time with my two beautiful daughters. 




      My bike in front of potential Naperville Commercial Space                   -my scooter poses for a picture outside of a potential site for Naperville Scooters...
    3. Naperville Scooters                  
      I purchased my first scooter on September 1st, 2012.  I bought the bike as a cheap form of transportation, which became a hobby, then an obsession, and finally a business plan.  
      I am planning to open a scooter dealership, Naperville Scooters, in May 2013...



                                                        Facebook
                                                            
    4. Tracy Social Media Solutions
      I have been helping people set up business pages on Facebook for several years.  I love talking about Facebook and social media, and I was helping businesses free of charge.  
      Those days are over.  I recently signed my first client, and have booked another two customers that I will be meeting with later this week.  
      My company helps businesses grow using Facebook and other social media.  I am extremely excited about helping businesses, and am blown away by the business potential of Tracy Social Media Solutions...


                                           Charles Rutenberg Naperville 
                                              -the office at Charles Rutenberg Realty in Naperville...

    5. Charles Rutenberg Realty 
      I recently decided that the time was perfect to make a change in my real estate business.  I am swtiching offices, and moving my real estate business to Charles Rutenberg Realty in Naperville.  
      The Naperville office of Charles Rutenberg has 750 agents, making it by far the largest real estate office in the area.  Consistently ranked as a Chicago Tribune Top 100 Workplace, Charles Rutenberg is a tech savvy office, which offers their agents a generous compensation package.  
      It is a breath of fresh air for me, and one that I feel will be a perfect match for me, my clients, and my business.

    Again, I am very excited about finishing out 2012 strong and charging forward into 2013.

    On August 7th of 2013, I will be celebrating my 45th birthday.  A half way point for me.  Everything I have done up until know has prepared me for what lies ahead.  I am ready...

    I would encourage you to be ready too.  Whether you are 25, 45, 65, or 85, it is never to late to get started.  It is, after all,  the life in your years, not the years in your life...

    Set some goals.  Dream big.  Write down your passions, because passion makes life fun...

    And follow along with my story.  It will be an interesting one, I promise you...

    Ken

     

     

    Check out my post:

    Chasing a Dream:  The Naperville Scooter Store

     

    Follow these pages on Facebook:

    Naperville Scooters

    Tracy Social Media Solutions

    Charles Rutenberg Realty Naperville

  • Joining the Naperville Chamber of Commerce. 2013 will be the year...

    Posted Under: General Area in Naperville, Agent2Agent in Naperville, How To... in Naperville  |  November 24, 2012 6:46 AM  |  349 views  |  No comments

    I have been a small business owner for just over 7 years.  

    I started as a Naperville Realtor in October of 2005, and since that time, have involved myself in many community events, fundraisers, and activities...

    But until now, never really considered joining my local chamber.  That is about to change...

    In 2013, I will be joining the Naperville Area Chamber of Commerce...

     Downtown Naperville at Night-Downtown Naperville at Night...

     

    I am extremely excited.

    Oh sure, I have gone to chamber events in the past.  Social events.  Networking events...

    But they never really seemed my thing.  Passing out business cards looking for business.  I never felt like I belonged...

    But the irony is I love meeting people.  Shaking hands.  Asking questions.  I am a natural networker...

    So I am going to do it this year. 

    I have a few other motivations as well.  In the last few months, I have added other business interests...  

    I have started Naperville Scooters, and hope to open a dealership within the next 6 months...

    I also recently started a business consulting firm too.  Tracy Social Media Solutions, designed to help small business grow using Facebook...

    Given the diversity of my interests, as well as the desire to learn more about various business topics, I will be joining the chamber in 2013.

    Again, I am excited.  Not just to exchange cards, per se...

    But to learn.  So much to learn.  Zoning.  Financing.  Laws.  As well as meeting potential investors and potential clients...

    Who knows?

    I may just sell a home or two...

    Ken

  • Tracy FB Business Solutions

    Posted Under: Tech Tips in Naperville, Agent2Agent in Naperville, How To... in Naperville  |  November 15, 2012 6:46 PM  |  265 views  |  2 comments

    My father owns a small business, a Sir Speedy Printing in Villa Park, Illinois...

    He tries to stay on the cutting edge of technology, but like many small business owners, can't keep up with everything.  Running a business can be difficult.  Sometimes you need help...

    About a year back, he created a business page on Facebook.  He believed in the power of social media, and it's uses for business development...

    Facebook

    However, like many business owners who have a page on FB, it sat idle, gathering virtual dust...

    This is where I came in.  I dusted off his page, spoke with him at length about FB's power, and got him excited about his page, his business, and his future opportunities...

    And I think I can do the same for you.

    Dad paid me $200.  I told him to not worry about it, but he insisted.  So I took the money, and that was my lightbulb moment.

    Here is my story:

    My introduction into social media was back in February 2008.  I was working as chauffer, supplementing my income as a real estate agent.  Times were tough then.  I was literally in the back of my limo, waiting for my clients to come out of a concert at the United Center in Chicago.  I had my laptop with me, and I wrote the post, "A New Commitment", a virtual oath I made to use Active Rain, and to be a consistent blogger...

    And I did.  I poured my heart out.  Open.  Raw.  Revealing.  It was my outlet...

    To my amazement, people started reading.  And then commenting, subscribing, and engaging.  It was awesome...

    About 7 months later, on the advice of a friend, I found my way to Facebook.

    Wow.  I was blown away.  Sharing pictures, thoughts, jokes and dreams with people I had long before lost contact with.  People from around the world.  Cousins in Scotland.  College friends in India.

    Facebook was what I needed to take my networking to the next level, and I ran with it...

    Within months, Facebook introduced their business pages, and I was floored yet again.  The business page is like a website, email, and broadcasting machine all rolled into one...

    On May 21, 2009, I created my first Facebook page, Ken Tracy Real Estate.  Since that time, I have added 10 pages for various subdivisions in and around Naperville, a 365 Things to Do in Naperville, Illinois page, and even Naperville Scooters, my most recent passion.
     Kymco Agility 125

    Every business should have a page on Facebook.  They are free, and potentially very powerful.  Just having one isn't enough, however.  The power of the page comes from consistent posting of content and the engagement with the audience.  When left alone, the page loses it's power as a marketing tool.  There is no engagement...

    With that in mind, here is what I can do for you:

    1. We will meet at a coffee shop of your choice.  You will buy the coffee.  We will talk business strategy, my thoughts on Facebook and social media, and any ideas I may have for you and your business.
    2. If you don't have a business page, we will create one.  Bring your laptop.  We will build your page at the coffee shop.
    3. After our meeting, we will leverage your existing "friends" from Facebook.  They will likely be your best source of fans for your page early on.
    4. We will engage both your current and past customers.
    5. We will build relationships with local businesses that can become future customers, referral sources, or even content sources.
    6. I will promote your new page on my various social media outlets.
    7. On a case by case basis, I will become an administrator for your page.  I will engage your audience, as well as provide pertinent content for your page.

    I can take your social media efforts to the next level. 

    I love doing it, am passionate about business developement, as well as social medias role in business.

    You can call or email anytime, but why don't you FB me instead?

    Find me on Facebook at Tracy FB Business Solutions.

    I can't wait to get started.

    Ken

     

    Read the following related posts:

    6 Easy Steps to Building a Facebook Business Presence Today

    4 Things You Should Do Every Day with your Facebook Business Page

     

    Like my Dad's page, Sir Speedy of Villa Park on Facebook.  He will get a kick out of it!

  • 6 Easy Steps to Building a Business Presence on Facebook Today

    Posted Under: Tech Tips in Naperville, Agent2Agent in Naperville, How To... in Naperville  |  November 13, 2012 2:57 PM  |  233 views  |  3 comments
    Facebook
     
     
    I wrote a post last week titled, "Four Things You Should Do Every Day with Your Facebook Business Page."  It was very well received, and many of my readers asked great questions.  As I responded to the questions, I realized I needed to write another post.   So here goes:
     
     
    6 Easy Steps to Building a Business Presence on Facebook Today
     
    1. Create a page
      If you don't yet have a page, steps 2 through 6 will have no value, so create a page.  It only takes a few minutes.  But before you go, just a few thoughts about creating the page:

      Choose the page's name wisely.  There is much in a name, and your marketing success may hinge on the choice of name.  After your Facebook Page reaches 100 fans, you will not be allowed to change the name, so pick a good one.

      Select a Username.  When you set up your page, you will be asked to choose a username.  This is cool.  You can use this username on your marketing material like business cards, fliers, and signs. 
      Your username will look something like Facebook.com/TracyRealEstate (my real estate page's username).  Again, once you choose a username, it can't be changed, so pick a good one. 


      Select a nice picture for your page
      .        Ken Tracy Real Estate - Naperville, IL
      Don't spend too much time choosing a picture, because you will be able to change it at any time.  However, the picture you choose will be on every comment and post you ever make, and FB is a visual medium, so choose a nice one.

      Now please, if you don't have one, go Create a business page on Facebook, before proceeding to steps 2-6.


    2. Invite all of your friends to follow your page
      All of them.  This is no time to be shy.  If you don't invite all of them, you will spend days deciding who you should ask and who you shouldn't.  Save yourself the time and mental agony.  Invite them all.  This will only take a few minutes, depending on the size of you friends list, so do it now.

    3. Post something on your page
      They say content is king.  Not so sure about that, but I do know the power of the page comes from posting regularly.  Every post you make is a commercial for you and your business.  If you are a realtor like me, use this for today's post:  Bouncing Back from Foreclosure

      I posted this yesterday on my Ken Tracy Real Estate page.  Taken from Sunday's Chicago Tribune, you can use it also.

    4. Thank those who commented or liked your post.  Engagement with your audience is key.  When you respond to their comments, you are inviting your audience to continue the conversation.  Be friendly and genuine.  Address them by name. Your readers will appreciate the acknowledgement.

    5. Repeat steps 3 and 4 every day


    6. Watch your page grow.


    It is that simple.  If you followed my process, it shouldn't have taken more than 30 minutes. 
     
    I love social media and business development, and love talking shop.  So whether you are a real estate agent or any other business, if you have any questions, feel free to call, email, for FB me at anytime.
     
    My phone number is 630-697-0536.  My email is Ken@KensFeaturedHomes.com
     
     
    Thanks for reading!
    Ken
     
     
     

    Check out my pages on Facebook:
    Ken Tracy Real Estate
  • 4 Things You Should Do Every Day with Your Facebook Business Page

    Posted Under: Tech Tips in Naperville, Agent2Agent in Naperville, How To... in Naperville  |  November 4, 2012 6:57 AM  |  360 views  |  3 comments
    Facebook

    I love Facebook.  It is easy to use, fun and free.  I have been active on it since 2008, and have watched the site grow from less than 200 million users to over 1 billion during that time.

    I have my personal profile which allows me to stay in touch with friends and family literally from around the world...

    I also have several business pages.  I have my Ken Tracy Real Estate page, a 365 Things to Do in Naperville page, several neighborhood pages, as well as a page for Naperville Scooter, my most recent passion (obsession?).

    I enjoy developing these pages and watching them grow.  They have tremendous business potential.  

    If you don't already have a business page, you should. Create a business page on Facebook.  It takes about 10 minutes, and your business will be available to over 1 billions potential customers.  

    Once you have it set up, there are several things you can do to maximize your results:


    4 Things You Should Do Every Day with Your Facebook Business Page

    1. Post
      Every day we have the opportunity to use Facebook to market ourselves, our business, and our pages. Take advantage of this.  Every post is a little commercial for your business, so post regularly.  If you don't, your page will be "Out of sight, out of mind"...
      Facebook posts are best when short and powerful.  Post pictures, links, articles relating to your business, or any interesting events or activity your business is involved in...
       
    2. Engage
      When people comment on my pages, I respond.  How?  I answer any question they ask, thank them for stopping in, or at a minimum, click like on their comment.  I want them to engage in further conversation.  None of us likes to be ignored, so respond to those that took the time, and keep the conversation going...
       
    3. Analyze
      One of Facebook's neat features is Facebook Insights.  This feature allows you to track the results of your page, as well as the results of every post you make.  Use Insights to learn what type of posts your fans enjoy, comment on, and engage in...
       
    4. Advertise
      Use Facebook Ads.  You can budget as little as $1 per day, and you can bid on the amount of money you spend on each ad. 
      I run ads for several of my pages, and Facebook allows me to track the results of each ad.  Tracking the results allows me to improve on my ads.  The better the content of the ad, the more exposure they bring my page.

    Thanks for reading, and please check out my pages on Facebook:

    Ken Tracy Real Estate

    365 Things to Do in Naperville, Illinois

    Naperville Scooter

    Naperville Neighborhoods on Facebook


    Thanks again!

    Ken

  • Knock Knock: Thursday evening in River Bend, Lisle

    Posted Under: Agent2Agent in Lisle, How To... in Lisle  |  March 15, 2012 7:14 PM  |  480 views  |  3 comments

    I sit at the office.  It is now 3:57 PM.  It is another glorious day in Naperville, sunny with temperatures around 80 degrees...

    I am doing my my standard pre door knocking ritual.  Lots of coffee and music played loudly through me headphones..

    Last night, I had finished visiting homes in Carrolwood in Naperville.  It took me 5 times out, and I met 50 nice people who will remember me, but no solid near term leads.

    Tonight, I will be going to River Bend in Lisle, a higher end townhome community with a vastly different feel.  I am ready to go, excited to be tackling a new neighborhood.

    I will be door knocking.  Now for one more cup of coffee...

    Keller Williams

    I pull my car into River Bend exactly at 5 PM.  Right on time, and heavily caffeinated...

    I stepped out of my car dressed in slacks and a blue golf shirt.  I was wearing my badge and held a KW folder filled with brochures...

    I was looking good and ready to go...

    River Bend is a neighborhood I know very well.  I had lived there for 5 years, and have been marketing it since I became an agent in 2005.  My hope was the neighborhood would yield more near term business than my previous outings at Carrolwood.  I wasn't sure why, but I was optimistic...

    I knocked on the first door, and a friendly familiar looking man answered the door.  I gave him my script, and he responded that indeed he was interested, however we had already met me at an open house.. 

    I already had the gentleman's email, he was set up for a search of River Bend, and he was going to contact me when ready to make a move...

    "My wife is even a fan of your Facebook River Bend page!" he said...

    "Well great!" I answered...

    Pleased, I still didn't want to count this as a door knocking lead.  He was an open house lead, and I like to give credit where credit is due...

    But knocking on his door tonight certainly didn't hurt...

    After meeting a few more people, another nice gentleman answered the door.  He seemed genuinely pleased to meet me, and said that yes, he did indeed plan on moving soon...

    It turned out that he had purchased his home three years prior, shortly after reading one of my posts on River Bend.

    After he said yes, I almost forgot what to say next.  It had been awhile since I found a legitimate new lead door knocking.  The words quickly came to me, and after a nice chat, I was off to the next door, happy that I had my first real lead...

    After a few more doors, yet another friendly looking man answered the door.  He said he was considering moving in the near future, so I took down his email address and told him I would set him up for a search of the neighborhood, "Just so you can stay on top of what we will be competing against..."  I promised him that I would be around, and we said a pleasant good-bye...

    He was my 10th and final meeting of the evening.  It was that easy.

    I got in my car, and the clock read 5:46.  I pulled out of the neighborhood, pleased that in less than an hour, I picked up two really good leads, as well as meeting several other people.

    Door knocking works, and I look forward to going out again.

    Ken

    Read my post, "DOOR KNOCKING FOR REAL ESTATE"

    River Bend Lisle   -a warm March evening in River Bend, Lisle.  Perfect for door knocking...

  • Knock Knock: A Wednesday evening door knocking in Carrolwood, Naperville

    Posted Under: Agent2Agent in Naperville, How To... in Naperville  |  March 14, 2012 6:20 PM  |  282 views  |  4 comments

    It is Wednesday afternoon, shortly after lunch.  I am at the office on another gorgeous early spring day in Naperville...

    Drinking coffee and listening loud music through my headphones, I was getting excited.  Coffee has a way of doing that to me.  Although I may be peaking too early, it is better to peak early than not at all...

    I have just found a neighbor to watch my girls tonight at 5 PM...

    I will be door knocking...

    Keller Williams

    I pulled into Carrolwood at 5:02 PM.  My car thermometer read 82 degrees, an incredibly warm evening in mid March...

    As I stepped out of my car, I was excited for the evening.  Kids were playing on the sidewalks.  Many garage doors were open.  The neighborhood felt alive...

    I was wearing slacks and a red golf shirt.  Gone was the coat I had worn on my colder outings, and my now tattered "badge" was pinned to my shirt.  I was carrying a KW folder, filled with brochures I was ready to hand out...

    After 4 trips out door knocking, I am nearly done visiting homes in Carrolwood.  Tonight I would finish the neighborhood, and I was happy about that...

    The door knocking went very easily for me tonight.  Perhaps I have a friendly face, but I only met one person who didn't seem happy to see me, and even he gave me an abrupt, "No thanks."

    I think most would be amazed at how truly easy door knocking is, once you get started...

    When finished, I got back to my car, and the clock read 5:34.  As I pulled out of the neighborhood, I felt pride in accomplishing my original goal of door knocking throughout Carrolwood. 

    Although I still don't have any hot near term prospects, that is OK.  I believe in measuring the effort, not the results...

    Now that I am finished with Carrolwood, where will I go next? 

    Stay tuned.   

    Ken

    Catch up on my door knocking adventures:

    1. DOOR KNOCKING FOR REAL ESTATE
    2. Knock, knock:  Sunday morning in Carrolwood, Naperville
    3. Knock Knock.  Who's There.  It's Me.  The Realtor...
    4. A perfect day for door knocking, but on the third day I rest..
    5. Day 2 of Door Knocking in Carrolwood, Naperville..." 
    6. Day 1 of Door Knocking...

       Carrolwood Naperville -a warm spring evening in Carrolwood...

    A Christmas wreath in March...
     -the warm weather made this Christmas wreath seem especially out of season...
     

    Frog in Carrolwood    -I thought this little guy was pretty cool...

     

    Carrolwood Naperville-as I approached my car at the end of the evening, I noticed I parked in front of a fire hydrant.  Woops.  Fortunately, there was no ticket...


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