Oreo Wins Marketing Super Bowl with Twitter tweet during Power Outage, Wired, Feb. 4, 2013::How Oreo Won the Marketing Super Bowl With a Timely Blackout Ad on Twitter
Now that watching sports is a two-screen -- if not three three-screen -- experience, advertiers have to do more than just run commercials to get fans' attention, writes Angela Watercutter in the Feb. 4 Wired.
They have to stay on their toes on Twitter, Facebook and otherÂ social media channels to stay relevant -- and during Sunday night's Super Bowl, no brand pulled off more fancy footwork than Oreo, Watercutter wrote.
During the power outage, the sandwich cookie's social media team jumped in, tweeting an ad that read, "Power Out, No problem" with an image of a solitary Oreo and the caption, "You can still dunk inÂ the dark."
For more:Â http://www.wired.com/underwire/2013/02/oreo-twitter-super-bowl/