
Realtor Kelly Holmquist recommends planting brightly colored flowers to help homes for sale sell more quickly.
LONGVALLEY– It’s summer, and houses for sale are popping up like dandelions. Making a home standout in the summer means staging it so it’s the most attractive-looking home on your block from the outside as well as the inside.
If you’re selling a home, you’ve heard about staging your home. What you may not realize is that staging is different in the summer than in the winter. Here are 10 things The Holmquist Team tells its customers to do to make their homes jump out as the most desirable in their neighborhoods:
1. Step across the street and look at it as a house, not your home
Forget about all the good times you’ve had in that home and look at it like a buyer would: $$$$$. By adopting this mind set, everything else comes easier
2. Trim the trees and plants, take down hanging plants and wind chimes
You want visitors to see your home and how pretty it is. You also want to make sure there’s amble space for light and air to get through to the windows. Trim low-hanging branches and run-away bushes. Make sure windows and doors are visible from the street
3. Give the outside of your home a good cleaning
Make sure there are no sticks, branches or other debris on the roof. If your home has vinyl or aluminum siding, consider power-washing it, especially if there’s mildew anywhere. If you’re home needs paint, invest in having it painted. Don’t forget to clean your windows.
Get all the outdoor toys organized in one place and move the trash cans, hoses and similar utility equipment somewhere where they’re out of the way and not readily seen from the street.
4. Stage the front porch and the back deck or back yard
Don’t overdo it in either place. If you have a front porch, consider putting a couple of chairs or a bench on it, along with a small table. Add a vase of flowers on the table.
The backyard should definitely be staged as an extension of your home. At the very least, put a few chairs around a table with, perhaps, an umbrella. Put out a table cloth and set the table. If you have a special view or spot in the backyard, consider highlighting it with a bench or a couple of tables.
5. Green up your lawn and gardens
Make sure your lawn and gardens are well watered and brightly colored. If your lawn has large yellow spots, consider having a lawn service fix it. One professional stager suggested a quicker fix: There’s paint out there with colors that are close to that of your lawn. She suggests painting the spots.
Plant flowers that bloom in bright reds and yellows. If you don’t have a garden, consider planting one just to brighten the outside of your home.
6. Driveways
You can’t hide your driveway. If it’s paved, consider having it patched and sealed. If it’s gravel, consider adding gravel and having it rolled. If your driveway is beyond repair, consider replacing it. The only alternative is acknowledging that you may need to lower your price so the buyer can fix it.
7. Front doors
Your front door is a major part of your home’s presentation. Consider painting it a bright, but complementary color. Some stagers suggest adding a brass door knocker or kickplate or both. If your front door is old and in bad condition, consider replacing it.
8. Roof
Roofs are like driveways: You can’t help but see them. If your roof needs more than cleaning, you may want to consider replacing it. At the very least, if winter storms have left shingles broken or out of line, have them repaired or replaced. Discuss with your Realtor whether it’s worth replacing the roof or simply adjusting your price.
9. Fix and run your air conditioner
Open windows can give a home nice airy feel in the spring, but once the oppressive summer heat sets in, run your air conditioner. Let buyers enjoy the cool air of your home. It’ll make them stay longer and enjoy your home more.
10. Inside
The rules for inside your home are the same as they are for the rest of the year: declutter, clean and organize. Make sure your home, not its contents, are what buyers are seeing. Of course, in the spring and summer, make sure heavy curtains are down so there’s lots of light coming in. And put out vases of brightly colored flowers and bowls of fragrant, seasonal fruit in the kitchen.
By the way, if you have pretty photos of your home in the winter, put them out for buyers to see so they can imagine having, say, Thanksgiving in your home.
With the market beginning to come back to life, you don’t want your home to be left behind. Buyers today are expecting the home they buy to be ready for occupancy. That means you need to make an extra effort to make your home attractive and move-in ready to command top dollar and be competitive.
Ask your Realtor to use his or her trained eye to give your home a fresh look and offer you advice on making your home so attractive, there’ll be a sold sign on it before long.
If The Holmquist Team, part of Keller Williams Towne Square Realty, can help you, please call us.
National Housing Numbers Deceiving – Local Market Warming Up
LONG VALLEY – The National Association of Realtors last week said that the number of existing homes sold across the country was down in March, but the numbers for the first calendar quarter were the best in several years.
Announcement about pending home sales – homes that went into contract and will close later – are to be announced Thursday.
National numbers tell you nothing about what’s going on locally. You need a Realtor who is familiar with the neighborhoods you’re interested in. It really doesn’t matter how well the market is doing in Timbuktu if you’re interested a specific neighborhood in Chester, Mendham, Mount Olive, Long Valley or somewhere else in this area.
Speaking of those towns and our area, the market is warming up to be a great spring. That doesn’t mean the market has changed, but we’re definitely seeing signs that this is the best market we’ve seen in a long time, and if you need to buy or sell a home, well, you know the rest of the line: It’s a good time to do it.
Recent reports say that the number of homes that went into contract in March in the Chesters (two in the Borough, nine in the Township), the Mendhams (14) , Mount Olive (21) and Long Valley (19 for Washington Township) were the highest number of pending home sales since the beginning of the year. In fact, across Morris County, 502 homes went into contract in March, the highest since the year began. Last year, only 383 homes were sold in March across Morris County, so it’s an increase since last year, also.
It’s not a trend yet, but here’s a news release and video we issued when the existing home sales report came out late last week:
LONG VALLEY, N.J. -- The volume of existing home sales in Northwest New Jersey has been "tremendous" during the last month, according to Kelly Holmquist, a prominent Realtor in the area.
Ms. Holmquist, who leads The Holmquist Team, part of Keller-Williams Towne Square Realty, made her remarks as the National Association of Realtors announces its monthly report on existing home sales. That report says that home sales fell slightly nationally, but that sales for the first three months of the year were better than the same period last year.
Saying there is no national real estate market, Ms. Holmquist said real estate is very local. While she did not disclose specific numbers, Ms. Holmquist said sales in the northwest Morris County area have been very strong during March and April, with homes selling in a week our two and sellers receiving multiple offers.
(You can see a video of Ms. Holmquist talking about the market in Northwest New Jersey by clicking here. )
"The buyers are finally getting it," said Ms. Holmquist. "Interest rates are down, prices are down and there's a good selection of homes. It's not going to get much better."
While prices may slip a little more, she anticipates that interest rates will begin to rise soon. The rising rates will erase any price decreases. That, of course, is not the best news for home sellers.
"The good news is that there are buyers, so if you need to move, you can sell your home," said Ms Holmquist.
While she sees the current conditions as excellent, she's not ready to declare the market changed. That, she says, can only be determined by looking back at six months worth of market statistics. While she's hoping current conditions become a trend, she's concerned that the spring selling season could slow down because it started so early. She notes, however, that in most towns in her area, homes are being sold very quickly. That keeps the inventory fairly low.
The brisk activity is a bit of a game changer for those buying or selling homes, says Ms. Holmquist.
"There are a lot of homes coming on where the Sellers are realistic and aggressive with their pricing," she said. "Buyers are competing with multiple offers. You need to study the comps and really know the value of the home you want."
Sellers also need to compete knowledgeably.
"Stage your house," she said. "Make it look great. Houses that look great and are priced well are the homes that are moving."
Ms. Holmquist is the team leader for The Holmquist Team, part of Keller Williams Towne Square Realty, and one of the top-producing real estate teams in Morris County, N.J. She has been in real estate since 1997, specializing in residential home sales. After working at other agencies, she founded The Holmquist Team in 2008. A Certified Residential Specialist (CRS), she holds a bachelor of science from Penn State University. More information is at www.kellysellshouses.com or by calling (908) 867-7109.
Federal Program To Help “Underwater” Homeowners Enters Last Year
Time is beginning to run out to take advantage of a federal program designed to help homeowners who are drowning in debt and facing foreclosure.
New Jersey ranks fourth in the nation in homes with delinquent mortgages, according to the Otteau Valuation Group, a well-respected real estate appraising company. One in six home loans are “underwater” in New Jersey. Homeowners in this situation, however, should be reaching out to knowledgeable Realtors who can help them navigate various private, state and federal programs to help them reduce their loans or sell their home before losing it foreclosure.
Short sales are one tool to get homeowners out from under an oppressive mortgage. For qualifying homeowners, a group of federal programs called Home Affordable Foreclosure Alternatives is an excellent way to get out of a home you can no longer afford and still be able to move on with your life. That program, however, is slated to end in December.
Under the HAFA program, you may be able to sell your home through a short sale or through a deed-in-lieu of foreclosure, where you give the home back to the bank.
The program applies to homes that are principal residences with a mortgage under $729,750 that was obtained on or before Jan. 1, 2009. The homeowner also has to be able to document financial hardship. The program applies only to homes with mortgages owned or guaranteed by Fannie Mae and Freddie Mac, although there are other programs available for in-trouble homeowners with VA, FHA and USDA mortgages.
Qualifying has excellent benefits:
While there’s some discussion of the program being extended, right now the program is slated to end Dec. 31, 2012.
If you’re a homeowner in trouble, now’s the time to make a move. You should start by contacting a real estate agent who is knowledgeable in distressed sales and in HAFA. He or she can help you understand what options you have, what you need to do to get your home ready to sell and, perhaps, where you can live next. An agent also should have the proper contacts to work on your behalf with lenders and attorneys.
Information is available at www.theholmquistteam.net or by calling the office at (908) 867-7109.
There are many alternatives to having a home taken by foreclosure, but homeowners need to give themselves ample time to investigate and take advantage of those programs. Those who need to get out of a mortgage that has them “underwater” should call a Realtor today to explore their options.
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People sell their homes for a variety of reasons. Among the toughest situations is the person who is behind or struggling with payments because of job loss, divorce or other problems. While the popular wisdom is that people can just abandon a home, walking away will lead to a foreclosure that sparks devastating long- and short-term financial, tax and legal implications for the former property owner.
An experienced seller’s agent can help you avoid such a desperate move. Among the options is a “short sale.” In a short sale, the bank allows you to sell your home for less than what you owe. The bank forgives the difference and you walk away with a smaller impact on your credit than you would with a foreclosure and nobody is chasing you for damages.
When I first started encountering short sales, the banks were the biggest problem. Bankers had no idea how to handle short-sales. Files were missing, banks had no system for tracking documents and everything was hand-written. It was a mess and nothing was consistent. In those early days, I had one bank approve a $250,000 loss in three weeks and another take more than a year to decide on a loss of $50,000.
Things have gotten better and banks now have standardized the process. A short sale can happen in 90 days from application to closing. These transactions, however, aren’t the norm and require an experienced attorney and Realtor to negotiate with the lenders. You also can’t get away with accepting any offer. Banks bring in an appraiser to make sure the home sells within an acceptable range of market value.
Even the federal government has gotten into the short-sale act. The Home Affordable Modification Program (HAFA) was created last year to help homeowners who apply for but do not qualify for a loan modification. The rules are:
Talk to an experienced real estate agent about selling your home as a short sale. It’s not the best way to sell a home, but it’s better than a foreclosure.
By the way, the government considers any debt you don’t pay as income. Expect a 1099 IRS form from the bank for the amount of the shortfall that is forgiven. More information about that is here.
Buyers know there still are bargains to be found among short sales. They need flexibility because there’s no guaranteed closing date and they must be willing to accept some up-front expenses such as attorney’s fees, home inspections and so forth. Buyers need to make a reasonable offer because the banks are using appraisers now.
The good news is that the majority of homes have been well maintained and there aren’t many surprises. That’s because, unlike a foreclosure, the seller usually occupies the property until the closing and agrees to maintain it.
As with the seller, buyers need an experienced real estate agent to properly represent them. And the HAFA rules, while mostly aimed at the seller, also impact the buyer:
You have nothing to gain by paying a third party to supply you with lists of foreclosures or so-called pre-foreclosures. Homes that are foreclosed and homes where the seller wants to sell short will be listed on the Multiple Listing Service when they are available. Your agent will watch for them and alert you.