I found this article while browsing the Wall Street Journal (August 2011) and thought it would be great to share.
The Founder and former CEO of ForSalebyOwner.com, Colby Sambrotto, listed his New York on his own and promoted it through ForSalebyOwner.com and other online classified adsâ€¦all for not. Â He COULDNâ€™T sell it on his own!
After 6 months of no activity, Colby got smart and listed his condo with a New York Broker, Jesse Buckler.
After Jesse suggested marketing to a different buyer group and relisting at a different price ($150k HIGHER than the original listing price), Colby finally sold his home at $2.15 million with a 6% professional service fee back to the broker. Â After all professional service fees and closing costs were paid, Colby put $21k more in his pocket than he would have had he sold on his own.
BOTTOM LINE â€” It pays to use a professional Realtor when selling your home!
Call a pro! Â Call Katie Halle if you are thinking of selling. Â 602.476.1942