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By Damien Davis | Broker in Monroe, NC

What is customer service?

Good morning,

I was in attendence in a brief meeting a few weeks ago and the speaker asked the group an important question. The question was what is customer service? The speaker provided a definition from Wikipedia that said customer service is taking care of customers before, during and after a sale.

That topic made me think about how I serve my clients (past, present and future) and how I can improve. Of course we all in the service oriented industries believe that we provide the best service. Which leads me to the $10 million question, do we really provide the best customer service?

So let's highlight some ways to improve and check to see how we rate. Here are the ways to provide great customer service:
- Being knowledeable about a product or service.
- Being honest and giving undivided attention to the customer.
- Being accountable by doing what we say we are going to do.
-Promptly handling concerns and complaints
- Showing we care by periodic follow up to ensure satisaction.

If you are on the consumer side of a transaction, expect nothing less than this. If you are the business owner or service professional remember if we take care of the customer they will take care of us.

Have a great day!
Damien Davis, Broker and Realtor
Wilkinson and Associates
980-253-0704

Comments

Perhaps, that's one definition. I feel the speaker was off base and I probably would have challenged him on his description.

Customer service is about putting yourself in the customer's place, and uniquely getting to know what that customer needs. Empathy is the key word, when one brings up the terms "customer service or customer care."

Each customer or client has their own particular needs, some need very little and providing too much service would be a disservice and bad customer care. On the other hand, some customers require 24/7 hands-on assistance with even the most minute of details.

Hence, it's imperative to put ones self in their customer's position, hence we return to empathy. If one consciously uses empathy in each situation they participate in, rarely will one fall victim to a ill will being directed at one's poor service.
By Steve Tennison, TAHS, SFR, Broker,  Wed Jan 27 2010, 14:38
I can see both sides of this discussion as being plausable. On the one hand, empathy is needed to understand the clients needs and want, but the service side of the argument needs to be there also. Follow up and accounabitlity is just as important as empathy.

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