How is your open house traffic in these challenging times? Typically, the main open house traffic is on Sunday afternoons from 2 pm until late afternoon.
As the Internet gains momentum and videos become the popular option to preview properties, whit is the future for open houses? Increased gas prices and reduced leisure time may also be impacting the traditional open house habit. What are real estate professionals experiencing in other areas?
When featuring our ultra-luxury real estate listings as open houses, we usually make the event memorable to attract buyers. At an afternoon soiree, we engage a quartet, cater the event with gourmet food, and offer a valet service for visitors.
An event such as this attracts up to forty visitors, and usually draws at least one serious buyer which results in a sale. I have my team of buyer’s agents present to point out the unique features of the residence which gives the agents an opportunity to build a relationship with potential prospects.
While I am dedicated to continue marketing my luxury portfolio to meet my expectations and those of my sellers, my question to you is this: What are your thoughts on holding open houses and if they work for you, how often do you hold them?
Look forward to hearing from you.