Trulia Jumps into the Blogosphere?!
I've always sat back and looked at Trulia and thought, "Awe, isn't that cute?!" That is, until they showed that they understood that Realtor.com was doing absolutely NOTHING for consumers or Realtors and the Realtors really need to spend their time working on their business not understanding SEO secrets, which Trulia has obviously mastered. Over the next 30 days or so I'll be testing out some theories to see how this Trulia blog holds up and how it effects the consumers and Realtors.
At the end, I will either drop Realtor.com advertising to join Trulia or discontinue my blogging efforts here.
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Comments
I signed up for Trulia Pro at the beta and it is worth every penny. The way that I see it, Trulia has a superior GUI with a navigable, easy and deep collection of databases. As you and I both know, Truilia helps to leverage our businesses with free stuff, but the real leverage online is with properties for sale, right?
The only reason I've spent thousands with Realtor.com since 2004 is because I need a spinning red house and a gold box to highlight my listings. My Market Center now subscribes the whole agent base, so I don't have to think anymore about that expense. They are a big landing page for consumers, but I like Trulia's GUI better, and when I met Sami from Trulia last year in Austin, heard what they were up to and then saw the product, I was sold.
It took me until December 19 last year to get on Trulia Voices, but as far as having a remarkable "haven't met" lead generation program I really didn't have one until I started Q&A at Trulia Voices and began http://www.intowninsider.com on January 1, 2008.
Like I just told my Team Leader today, I can point to 8 transactions this year and a significant GCI that came from one primary source that validates who I am and what I do - Trulia Voices.
Signing up for Trulia Pro and seeing the remarkable activity results in just a short time is enough to make me forget about Realtor.com, but they are necessary. I'll just never, ever pay them $2500 in one year to be the "Zip Code CMA" expert, or pay them for any other "haven't met" lead generation gimmick that nets ZERO results. I did that in 2006 and wasted my money and my time.
You need to keep doing what you do on Trulia because you are a very insightful, passionate agent - keep on analyzing, but I'll bet that your theories will identify only good things about Trulia.
So far, so good from my perspective.
Thanks for the post.
Noticed you don't have a contact me button. I'd go in more detail about that but it's very specific to Keller Williams and then very specific just to Atlanta Realtors... for now. Stuff you can use, though.