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John Watson's Blog

By John Watson | Home Owner in Chicago Ridge, IL
  • The Importance of Having a Real Estate Website

    Posted Under: Home Buying in Lubbock, Home Selling in Lubbock  |  January 11, 2012 9:29 AM  |  218 views  |  No comments

    The Importance of Having a Real Estate Website

    If you are a real estate agent who wants to be successful in your field, you might want to consider having a real estate website. A real estate website is very important for your business. It is also a very powerful tool to boost your leads and customers.

    If you want to broaden your reach for customers, you do not just limit your strategy in traditional advertising or media. The real estate market is so broad today considering that a lot of people are spending most of their time virtually. There are plenty of prospective customers online that you want to get hold of and that is why you want to have a real estate website.

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    Your website must have a landing page where your customers can get your contact details. This landing page must have the necessary information that will spark the interest of your clients. It should be straightforward, professional and easy to navigate. The difference between having a landing page and a website is that the former is concise while the latter is an overwhelming spring of information. Just assume that your customers are busy people like you. They don’t spend the whole day reading about your website, but they skim read. In fact, the longest time they take a look at a website is for 5 minutes!

    The next thing you want to do is optimize your website with the right keywords. You can get some help with keywords from your local internet marketer who is specialized about SEO and all. Make sure your website is seen in the top pages of search engines to be visible to a lot of people.

    Increase your backlinks from relevant websites or other real estate websites. Having a lot of links is a good thing. It will help your website rank and the better your search engine ranking is, the more traffic you get. That means more leads and more sales.

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  • What is an “As Is” Home?”

    Posted Under: Home Buying in Lubbock, Home Selling in Lubbock  |  January 11, 2012 9:04 AM  |  203 views  |  No comments

    What is an “As Is” Home?”

    Have you ever heard about an “as is” home? Well, an as is home is a home without a guarantee. Meaning, when a home owner wants to sell his house, they do anything to improve its physical condition. Let us say the home for sale needs repairs and renovations. However, the seller does not try to fix the flaw before putting the home for sale to the market. But did you know that as is homes are best buys? Why? That is because as is homes come in good deals. This is for the home buyer with an affordable budget.

    Sometimes, as is homes can be a very stressful buy but in many cases they are really alright to purchase. As is homes or “just that” homes are homes sold just the way they are. The property is put on sale in its raw or current condition.

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    A very important tip when buying as is homes is to make sure that this property is still livable. Of course, you want to make certain that its current condition is okay. If ever you will spot flaws, make sure these are only minor and very manageable to fix.  Take note, that an as is home buyer is responsible to do the fixes.

    Be sure to get a home inspection before closing the sale to identify the necessary fixes an as is home needs. On a lighter note, many as is homes for sale are still in top condition. There may be some repairs needed but only minor ones.

    However, as is homes sell like hotcakes. Other prospective buyers are looking at it and might buy it before you make a decision. Somebody else might be interested and is willing to take the chances.

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