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Jesse McGreevy's Blog

By Jesse McGreevy 239-898-5329 | Agent in 33928
  • Should You Team Up With Other Agents?

    Posted Under: Using Trulia in Bonita Springs, Agent2Agent in Bonita Springs, How To... in Bonita Springs  |  July 22, 2014 1:05 PM  |  10 views  |  No comments

    Real estate professionals who are struggling to get everything done despite working 80 hours a week should consider incorporating a team-based approach into their business. A few extra hands will help boost productivity, profitability, and job satisfaction. 

    By forming a team, practitioners will have more free time on their hands, which will ultimately result in a better attitude toward life. However, the company must have enough business to keep everyone busy and paid. 

    Agents should consider looking for help if:

    • They have more clients and leads than they can handle.
    • Are missing more opportunities due to time and resource constraints.
    • Have trouble making deadlines.
    • Have more mistakes and miscommunication in their work.
    • Never have enough time to complete tasks.
    • Hear family members complain about a lack of quality time at home.
    • Skip vacations to catch up on work.
    • Feel alone and frustrated.
    • Lack key skills that can improve their business.

    Source: "Is an Agent Team Right for You? 9 Signs That Point to 'Yes!'" RISMedia (July 11, 2014)

    Jesse@DomainRealtyGroup.com
    239-898-5329
    DomainRealtyGroup.com
  • Report Card On Agent Ratings: Do They Work?

    Posted Under: Using Trulia in Bonita Springs, Agent2Agent in Bonita Springs, How To... in Bonita Springs  |  July 8, 2014 1:49 PM  |  40 views  |  No comments

    Consumers are increasingly turning to the Internet to rate the service level of real estate professionals. And with that, the Pennsylvania Association of REALTORS® has released a report card that evaluates the performance of agent rating systems and how well they meet their preferred criteria for agent evaluation.

    Along with other associations, PAR considered in 2011 whether it should create an agent review system of its own. It formed a task force and identified various metrics to create such a system that customers could use to provide feedback on agent performance.

     

    “But after considering the political and practical hurdles to launching such a system within the REALTOR® organization, the task force recommended not moving forward with a new rating system,” Hank Lerner, the director of professional practice at PAR, wrote on the association’s blog. “Instead, PAR has produced a report card evaluating existing rating systems against some of the main criteria considered by the task force. We will be helping members and their clients to understand which existing systems are the best fit for their needs.”

    To assess the rating site, PAR officials assigned a score based on factors such as how the agent profile is created on the site; whether an agent can remove the profile; the site’s advertising policies; whether brokers can collect and analyze data; whether the site identifies REALTORS®; if agents can respond to reviews; and if the site asks close-ended or open-ended questions.

    The agent rating systems scoring the highest were:

    Source: Pennsylvania Association of REALTORS®

    Jesse@DomainRealtyGroup.com
    239-898-5329
    DomainRealtyGroup.com
  • Easy Ways to Improve Your Client Relationships

    Posted Under: Using Trulia in Naples, Agent2Agent in Naples, How To... in Naples  |  June 27, 2014 6:45 AM  |  105 views  |  No comments

    There are several actions agents can take to be someone that everyone likes to work with, and none of them are difficult. 

    Agents also should use a friendly tone in email and phone communications, answer questions honestly, offer as much information as possible without compromising their fiduciary duty to the client, and post disclosure notices and other relevant documents online. For instance, agents should acknowledge that they have received offers, amendments, and emailed documents; respond to emails; answer and return phone calls; and reply to text messages. They should never ignore offers that are too low, even if they respond only to say that the seller is not interested in the bid. 

    Among other practices that should be made a habit, it would be good business to write emails or handwritten notes to thank the cooperating broker/agent for a successful closing.

    Source: "Be the Agent Everyone Wants to Work With: 9 Easy Tasks With Big Payoffs," Inman News (June 23, 2014)

    Copyright © 2014 Information Inc.Jesse@DomainRealtyGroup.com
    239-898-5329
    DomainRealtyGroup.com
  • Should Google+ Be Part of Your Marketing?

    Posted Under: Using Trulia in Estero, Tech Tips in Estero, Agent2Agent in Estero  |  February 25, 2014 1:43 PM  |  119 views  |  No comments

    Stone Temple Consulting's senior director of online marketing, Mark Traphagen, calls Google+ "the most misunderstood social network ever introduced" and insists that real estate professionals need to pay it more attention. 

    According to him, it is different from all other social networks — particularly when it comes to search engine optimization — as sites are indexed almost as soon as they post on Google+. Some posts maintain high SEO for months. 

    Traphagen emphasizes that Google+'s Search Plus Your World (S+YW) feature is most valuable, as individuals logged into their Google accounts when they perform a search will turn up different results than users who are not logged in. 

    "The larger your Google/Google+ network is, the more people whose search results you are influencing. And that’s how Google+ can help get you in front of more people who never would have found you otherwise," he explains. "Combined with localization, the S+YW effect becomes even more powerful. That’s because, in most cases, Google can see the general location of a searcher, or the location she is searching for." 

    Traphagen also recommends taking advantage of Google Authorship, as confirming your authorship of content boosts search results with a clickable byline in the user's profile and a "more by" link to a search results page with only their content.

    Source: "Here’s Why Realtors Need a Google+ Presence," RealtyBizNews (Feb. 21, 2014)

    Copyright © 2014 Information Inc.

    Jesse McGreevy
    Jesse@DomainRealtyGroup.com
    239-898-5329
    DomainRealtyGroup.com
  • Listing Portals Talk Tech Plans for 2014

    Posted Under: Using Trulia in Bonita Springs, Tech Tips in Bonita Springs, Agent2Agent in Bonita Springs  |  January 17, 2014 12:40 PM  |  123 views  |  No comments

    The “big three” in online listing data shared a stage at Inman Connect in New York this week. On Wednesday, executives from realtor.com®, Zillow, and Trulia shared with attendees what they see coming down the tech pike in 2014.

    Trulia cofounder and CEO Pete Flint noted that with the housing rebound, more energy and money is being invested in improving the technology and flow of the real estate transaction for both professionals and consumers.

    “It’s just an incredibly exciting time in the real estate industry,” Flint told the audience. “We’ll continue to grow… [and work to figure out] how to improve the agent experience and the end-to-end experience.”

    But Zillow’s COO warned agents not to wait for technology to advance before they up their game in the creation of quality listing displays.

    “We expect technology to change quite a bit more quickly than it actually does,” Greg Schwartz told the crowd. He recommended agents make small improvements on their end, such as uploading listing videos to Zillow or YouTube. “Waiting for a systematic process … releases us from taking responsibility for making the change.”

    Errol Samuelson, chief strategy officer at Move Inc., says that the goal for realtor.com® is not to change the way transactions are executed but rather to use data to make more productive agents.

    “There’s a lot of data that we have, that were collecting with the site, that we’re not using yet,” Samuelson said. He added that the data they are collecting will help in “taking the leads that are generated and making them more intelligent.”

    Other technological improvements mentioned in the rapid-fire session:

    • Flint announced Trulia’s new “seller ads,” which the company will use to funnel listing opportunities to agents; the company officially launched the program Thursday.
       
    • Samuelson said Move’s acquisition of lead management system FiveStreet will improve the agent end of realtor.com®, while he expects the addition of listing sources such as new-home communities to bring in more consumers.
       
    • Schwartz said Zillow’s partnership with customer relationship management system BoomTown will allow more agents to integrate Zillow in their lead management efforts.


    —Meg White, REALTOR® Magazine Daily News

    Jesse McGreevy
    Jesse@DomainRealtyGroup.com
    239-898-5329
    DomainRealtyGroup.com
  • Social Media Users Outsell Other Salespeople

    Posted Under: Using Trulia in Naples, Tech Tips in Naples, Agent2Agent in Naples  |  May 24, 2013 12:31 PM  |  327 views  |  No comments

    Social media may be the key to ramping up sales, according to a new survey. In 2012, 72.6 percent of salespeople who used social media for selling out-performed those who weren’t using social media, according to new research conducted by Jim Keenan, a social sales specialist. What’s more, Keenan’s firm found that social media users were 23 percent more likely to exceed sales quotas than their non-social peers.

    More than 40 percent of those surveyed say they’ve closed between two and five deals as a result of social media. Another 10 percent of respondents attributed their social media efforts directly to closing transactions. 

    So how much time are successful salespeople devoting to social media? Keenan’s firm found that 50 percent of salespeople say they spend less than 10 percent of their selling time using social media. The top sites they identified were (in order) LinkedIn, Twitter, Facebook, blogs, and Google+. 

    Source: “Study: 78% Of Salespeople Using Social Media Outsell Their Peers,” Forbes (May 19, 2013)

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    Boost Business Through Social Media



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    Jesse McGreevy

    jessemcgreevy@gmail.com

    239-898-5329

    bonita-estero-realestate.com

  • 4 Tips for Online Lead Generation

    Posted Under: Using Trulia in Naples, Tech Tips in Naples, Agent2Agent in Naples  |  April 16, 2013 10:37 AM  |  344 views  |  No comments

    Lead management is as critical as lead generation to the success of real estate practitioners' systems, says Amy Chorew, vice president of platform development for Better Homes & Gardens Real Estate. Here are four ways they can improve those systems:

    1. They need to cultivate existing leads, regardless of when the consumer plans to purchase, to ensure that they remain top-of-mind.

    2. Practitioners might believe that electronic automated response is a sufficient alternative to answering the phone, but it would be a mistake to underestimate the importance of human interaction in building relationships. This means they need to add phone calls to their strategy, along with e-mail, direct mail, and social media campaigns.

    3. Some real estate pros believe most leads are junk, but they simply are not taking enough time to understand a prospect’s buying and selling habits. They should realize that half of online leads can take a year or two to convert into clients.

    4. Practitioners must recognize that they may not automatically know how to convert online leads. They must be trained on how to immediately qualify or disqualify a lead, nurture and convert a lead, properly position calls to action, create solid marketing campaigns, and manage expectations on conversion rates.

    Source: “4 Myths of Online Real Estate Lead Generation,” RISMedia (April 14, 2013)

    © Copyright 2013 Information Inc.

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    Online Marketing Is a Public Service


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    Jesse McGreevy

    jessemcgreevy@gmail.com

    239-898-5329

    bonita-estero-realestate.com

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