Atmospheric spacesÂ have always ignited the wandering tendrils of my imagination. Watery light filtering through unlikely windows, much as the siren calls. Secret promises are made to those willing to dive deep into the cool, dank aquamarine where serenity awaits. Shall we drift in?
If left to my own devices, I do. Not only do I drift, I linger awhile, entranced by the warm glow of rich color or enchanting music. Beautiful environments intrigue me, and if I'm lucky, they shelter me. Offering temporary respite from the acres of beige shedding drab scales that stick to my clothes and follow me home. Beige is ubiquitous. Beige is everywhere.
Beige is just so benign.Â It offers no risk - no danger - no hope.Â Taupe, stone, buff, sand and blah.Â Call it what you will, but I recommend you not call it at all. Must every home be enveloped in boring shades of oatmeal or ecru? I'd suggest putting a band-aid on it, but... well...Â you know...
This is my friendly call out to builders and home sellers who choose to hang out in the color safe zone.Â I encourage you to add some pigment to your homes if you wish to draw in buyers!Â Keep in mind that paint can easily be changed, so you're not risking anything by vamping it up a bit. On the contrary... buyers often choose to see a home because it inspires them to consider the many ways a home can be customized to suit their personal vision. And it's up toÂ youÂ to give them something inspirational worth seeing.
Color has a powerful effect on mood, and when chosen well it draws us in.Â Especially home buyers.Â Environmental psychologists reveal that our living room design subconsciously projects our aspirations to the world. It sends a strong message declaring who we are - and who weÂ wishÂ to be. Even the shyest among us rarely aspire to become beige.
Buyers instinctively pursue mirrors of themselves in the spaces they seek.Â This desire springs forth from deep within ourselves, representing one of our most subliminal drives, but you won't hear anyone describe their home search in this way. Emotion is the driving force behind motivation, especially the highly emotional process of buying a home. If you fail to entice buyers with this silver hook -Â or aubergine, celadon, curry or even chocolateÂ - then you're going to lose the sale to an abode with more creative allure.
Choose a palette that extends naturally from the outdoors inward. Then consider the period of home (or reproduction) and choose historic colors that naturally complement the era. It's a winning strategy that's easily achieved. Intelligent and tasteful color application proves the perfect subterfuge to seduce home buyers.
When beige calls your name - don't answer! Resist the urge to return to the wayback playback of the early 80's when everything was beige and brown. It didn't last for very good reason. We need color, we need depth and we need to feel alive!