A client recently let me knowÂ that he is not really interested in a custom Website.Â It made me think about who might really benefit fromÂ a "Custom Website" asÂ apposed toÂ a templated website.
Â Reasons for a custom website:
Â It makes your business that much more valuable.
Â When you retire and Â go to sell your business- imagine you have a branded website that pulls leads regularly, and a database that has been maintained regularly that yields clients(read- money ) on a regular basis.You cant just build this on the moment and have it be successful.Â Time is necesary to build its effectiveness.Â So, How much more valuable have you made your self with this website that you have been building on for years?More "stickiness" for prospects and clients
- provide content that attracts more prospects to fill out the log in sheets
Custom site has much more flexibility
A custom site has far better potential for superior organic search results
.- you can eventually stop paying for #1 search results.- or have both organic and pay per click
Expensive to set up, pretty cheap to maintain-
You do not live at the whiim of the website company.Â You own the design, the content and the domain name, hence More Control
The more work you do on it, the better the search results, and the better the prospect and client results.
If you have the market share and thus the potential to use this tool very effectively. you canÂ Â Leverage it into money
in the long run., it can be a useful investmentÂ of your time and energy?Â
What - you say that you have never consideredÂ your retirementÂ or selling your real estate business?Â Make no mistake, yours is a business like any other, andÂ that is a topic for another day!