Most agents all have one key trait: they are charismatic (and know they know how to work it).
being said, there is a way potential clients can really check to make
sure they are getting the best possible service from an agentâ€”ask them
the right questions and put them on the spot with the hard, meaty, and
- Seniority Factor:
How long have you been in business is an important questions but the
exact time the agents tells you does not matter per say, but knowing
they are seasoned is different than knowing how long they have worked.
Ask them about the frequency of their yearly transactions.
Ask them about some of their most difficult lessons they have learned
and then about some flawless transactions they have had. This is and
interview in which you are hiring them for a job. Making sure they are
ready to come on board to the capacity you need in the first and most
essential question you ought to ask.Â Â
For most statistically driven minds, a good and telling set of data you
can ask for is the price:sell ratio. Even if you are looking for a
buyerâ€™s agent, knowing the negotiation skills of your agent is a
testament that can be used on both sides of the transaction. Listing agents should be close to 100% and buyersâ€™ agents should be less than 99%.Â Â
- For My Needs: Every agency will have a standard marketing plan. Look for the fine detail in how the presentation has been specialized to your situation. CMAâ€™s
are a standard touch, but look at their marketing and see if each place
they demonstrate marketing to is a fit to the listing you are bringing
them. If there are irrelevant factors, that is a good clue that this is a
form marketing plan and not specialized to your needs.
- References: As stated above, this is a job interview. Ask them for references
which you can call after the meeting to hear directly from the
experience of others. Call as ask what the agent did above and beyond
and what they just did â€˜okayâ€™ on.
- Top Three:
Put the agent on the spot by asking them up-front what are the three
things that set them apart from anyone elseâ€”even other agents in the
same office. Many offices have structures in place so the agents offer
an equal experience. What does this agent do outside of that template
business model? Listen for creative and effective answers. See if they
have even thought of why they are a special and unique agent.
- Networking: Finally, what other professional assistance
can the agent introduce you to? What other professionals will you be in
contact with throughout the home buying or selling process: lenders,
bankers, appraisers, title companies, ectâ€¦ The quality of their
professional network will impact your transaction so ask about it.
Hope this helps. If you have any other suggestions, feel free to add your comments below.