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Jean Pressley Whittaker's Blog

By Jean Pressley Whittaker | Agent in 34224

“Staging” Your Home for More Dollars in Your Pocket

When you place your home on the market, you must remember that you are changing it from your “home” to a “product on the market”.  It’s just like a tube of toothpaste – why should a consumer buy your “product” instead of someone else’s.

What is your shelf space? (How much exposure is your Realtor providing your property on the internet? Is there a virtual tour? How many photos?)

Also, what does your “packaging” look like? Stand outside, in the road (watch out for cars), and look at your home – through a “Buyer’s” eyes. Does the roof look newer, clean? How about the gutters? The landscaping?

Step inside the front door – is it cluttered or does it look open, inviting, smelling fresh and clean? (Be honest with yourself!)

Stroll through the property, looking at each room – does it look roomy, sparkling clean and open, or stuffed with too much furniture, collectibles, family photos? How about your closet? When you open it do you see lots of space for clothes and storage – or does it already look full (telling the Buyer that YOUR stuff can’t fit in the closet, so their clothes won’t either)!

Have you selected wall coverings and colors that are unique to you? That’s great while YOU are living in it, however, when it becomes a “product” on the market – you want to appeal to the most amount of buyers. Create a more neutral, fresh palate. Remember, most people can only visual ONLY what they SEE! If they feel they need to change it, they anticipate a cost MUCH GREATER and will tend to deduct that amount from their offer on YOUR property!

Check out this link:

http://rismedia.com/2011-04-18/staging-enables-sellers-to-portray-a-lifestyle-that-prospective-buyers-can-relate-and-aspire-to/print/

For more information about buying or selling real estate in the Englewood, FL area, call or e-mail Jean Pressley Whittaker, The Pressley-Whittaker Team, Keller Williams Realty, 941-473-8326, jpwhittaker@kw.com – or check out our website at: www.ThePressleyWhittakerTeam.com.

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