May 1, 2013 9:23 am
If you would like to sell this spring but feel that you can't, why not hire an agent with lots of energy and social media know how to set up neighborhood event that causes a person to fall in love with your house? Today selling is all about generating interest through the right exposure media to attract a good buyer and rest will fall in place. It wasn't like that in the 90's when selling was all about "greatness" of the agent. Remember I am # 1 in sales slogans or I am the highest volume agent in my office. Those days are gone and replaced by what can I do for you attitude and ethic.
It is tougher to choose an agent especially on the internet and recommendations are helpful on Trulia and Zillow but as seller you still want to meet face to face. You may have had dealings with the agent in the past or may have been recommended by friend however it is still the one on one contact that helps you choose. If your agent says let's open the house to the neighbors, you have the perfect time to show it off to all. It can be a wine and cheese party that your agent throws or it can be simple lunch time sandwich affair. What ever you decide your agent should send emails to all neighbors, friends and family and post video on YouTube.Â
Your agent can do the lunch prior to holding the house open say from 11:30-1:00 pm and then 1-4 pm for open tour and this way you will get others in from signage and traffic driven media. We refer to this as Mega Open House. This requires your agent actually do work prior to the Open Event rather than just putting sign up an hour before the house is open. Friends of friends marketing is great investment in sale of your home and should not be over looked because of past experiences. Â Â Â