Blogging Bait & Switch

I commend bloggers. I believe that on-line journals are a powerful new tool (in any industry) that helps us teach, commiserate, laugh and debate.

So, when I enter a blogging environment and I look for commentary that can help me gain insight on a topic, I hope that the posting will be on point. Lately though, I have found that many companies, brokers, agents and/or affiliates are using blogging for blatant advertising purposes.

I am not naive. I know that we all write and post to gain an audience. And audience that may potentially use our services.

But most real bloggers take the time to think of who they are writing to and post pieces that propagate knowledge. Their write ups are not loud annoying neon-like signs that say "buy from me, buy from me, buy from me."

Am I the only one? Is the bait and switch acceptable? How can the blogging community address this?