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Holly Schwartz's Blog

By Holly Schwartz | Agent in Costa Mesa, CA
  • Agent Reboot San Diego Recap

    Posted Under: Tech Tips in Costa Mesa, How To... in Costa Mesa  |  August 25, 2010 8:46 PM  |  397 views  |  No comments

    Inman News presented it’s third California edition of Agent Reboot today in San Diego. Lucky must be my middle name because I got to be a Reboot Groupie yet again and the truth is that I was able to take away MORE information. Thankfully by now a good deal of the presentations were a nice recap and motivator. (I’m glad for that because implementing the ideas takes time and I am dying to get to them all!) Here’s a couple of brief videos as well as an overview of some of the key points that really hit home for me:

    Video of me - What a groupie!

    Video of Steve Frawley of Torelli Realty - Thanks Steve!

    -Using social media isn’t the answer to making a sale however it’s a fantastic way to stay in touch with your clients and grow relationships. This helps to create a natural way to communicate with current and future clients without being like a cheesy “car-salesman.”

    -I loved the phrase “Twitter-lurker” that @staceyharmon and @linsey threw out there.  It may sound like a dark term however it really allows you to observe people in the Twitter space that you want to connect with or potentially work with.

    -Facebook Insights and Twitter Analytics are a great way to measure your social media hits and misses.

    -The wise message of @MarketLeader are ones I feel are worth sharing: In order to convert online leads you need 3 things:

        -To be found

        -To be available

        -To be involved

    Several agents from my company came to the conference today and I am thrilled that they got to learn about some of the ways they can use both technology and social media to leverage their businesses.

    About Holly Schwartz: You can see how I am using the social media tactics at the Costa Mesa real estate company Torelli Realty at our blog, on Facebook, on Twitter, and at our newest Facebook page 365 Things To Do In Costa Mesa. Do you like what you see or do you have something for me to blog about? Let me know at hollyschwartzoc@gmail.com.

    Holly’s on Facebook – join me!

    Holly’s on Twitter – tweet with me!

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