If history repeats itself, weâ€™ll be seeing more bumbling, stumbling Atlanta real estate agents getting back into the game. The only thing standing in the way of this invasion of zombie incompetence are buyers and sellers raising the bar and demanding moreâ€¦and history also tells us that isnâ€™t going to happen. Despite consistent complaints about agent performance, the public continues to embrace subpar performance. The â€œitâ€™s not what you know, itâ€™s who you knowâ€ axiom tends to hold â€“ at the cost of the client. Selecting a real estate agent is not difficult and Fox Business News hit several valid points in a recent article that reinforces the obvious but often overlooked factors:
Real estate experts advise interviewing at least three agents before settling on one and to look for someone who comes with experience, good reviews and credentials, but is also someone you wouldnâ€™t mind spending time with since the buying and selling processes can take months. According to Lynn Ikle, a Redfin real estate agent in Baltimore, youâ€™ll want a real estate agent that is in the business full-time and has made it a career, rather than someone a license who just dabbles in real estate during spare time. â€œSomeone who does real estate all the time will know which houses are selling, how long they are on the market and the right price to sell.â€ She also suggests asking potential agents how many houses theyâ€™ve sold a year. If the answer is two to four, Ikle says the candidate is either bad at his or her job or is not in the industry full time. She adds that a solid agent should be selling at least 10 houses a year.
Experts recommend asking questions to test agentsâ€™ knowledge on the current market. For instance, you want them to be able to tell you how much other houses in your neighborhood are selling for, how long the houses are staying on the market, whatâ€™s a reasonable price range for your house and any suggestions to drive the price higher. Ask qualifying questions such as strategies used to sell homes and any unique qualifications that makes an agent better than the competition, suggests Dan Kruse of Century 21. If an agent comes in and promises to sell your house at a clearly too-high price that should raise a red flag that he or she isnâ€™t being genuine.
If a seller cannot have an agent provide a data based answer to â€œwhatâ€™s this home worthâ€, describe the most likely buyer, demonstrate a marketing plan to target that buyer and comfortably explain every step of the Atlanta home buying or selling processâ€¦thereâ€™s a problem. They may be friends on the tennis team, play bridge or be in the PTA but that does not qualify them as a competent agent.
Agent performance is going to be raised in only one way â€“ by public demand. Until such time as buyers and sellers select agents as they might doctors, lawyers, accountants or other skilled professionals, issues will continue. Those are not part time industries and neither is real estate. Find competent Atlanta real estate agents by asking 7 simple questions in about 10 minutesâ€¦and interview at least three.