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Greg Rulon's Blog

By Greg Rulon and Stacey K. Kelly | Broker in Snowmass Village, CO

Pink: The Color of Hope


According to Breastcancer.org, in the United States 1 in 8 women will develop invasive breast cancer at some point in her life, translating to 12% of the American female population. Breast cancer is the second most diagnosed cancer in the country. In 2011 almost forty thousand women were expected to die from breast cancer despite the fact that these rates have been decreasing since the early 90’s.

The advances made in the fight against breast cancer in recent years have been attributed to early detection, screening, and education among the greater population. This progress has been funded and promoted in large part by the Susan G. Komen Foundation and their volunteers and supporters. Founded in 1982 in memory of Susan G. Komen, by her sister, the Komen Foundation has brought breast cancer out of the shadows and into the limelight. In doing so, many women have found remission and a healthy and vibrant life beyond breast cancer.

With the high rates of diagnosis in this country, it is no wonder that throughout America a pink ribbon strikes a very personal chord. It is this inspiration that encourages people to want to make a difference in memory of someone who passed due to breast cancer, as a tribute to someone currently fighting breast cancer or as a celebration of life after conquering breast cancer.

Every February in Aspen, Colorado, pink takes over the town as the Susan G. Komen Ski for the Cure fundraiser comes to town. This year the event will take place on the 9th of February on Aspen Mountain. Ski for the Cure is open to both teams and individuals. The race will begin at 10 a.m. and will continue through 2:30 p.m.

Early Bird registration, which is now open, will close on the 14th of January. Early Bird registration not only saves participants and teams money, but also includes the added bonus of a discount lift ticket, door prize tickets, an armband and entrance to the Après Ski Party after the race.

In addition to the entry fee, participants are encouraged to promote breast cancer prevention and survival by fundraising for the Susan G. Komen Foundation. As an added incentive to raise the most money, there will be door prizes and goodies for the highest earning fundraiser – roundtrip tickets on American Airlines/American Eagle.

To encourage the spirit of pink, there will also be awards for the pinkest skier, pinkest team and the skier with the most vertical feet.

This year, the Ski for the Cure hopes to earn $25,000 for local breast cancer treatment. According to the Susan G. Komen Foundation, 100% of all proceeds will benefit those individuals within Pitkin County through grants, screening, treatment and support programs.

Don’t miss your chance to come out, don your best and brightest pink and support the fight against breast cancer. Pink has come to symbolize hope for tomorrow. Believe in the power of pink this February in Aspen/Snowmass.

After witnessing the power and inspiration of the population of Pitkin County and their dedication to a better, brighter and pinker tomorrow, become part of the community by clicking here to see homes, condos and investment properties.

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