Youâ€™ve probably heard at some point during your career that having cookies, pie, or other baked goods heating up in the oven during an open house will make a positive impression on potential homebuyers. But the next time you host an open house, you might want to put down the potholders and bring some garden-grown basil inside instead.
According to a report fromÂ The Wall Street Journal, researchers studied the buying habits of customers at a home-decorating store in Switzerland who came in contact with various scents. The study says that complex scentsâ€”like baked goods or potpourriâ€”make people who come in contact with them spend too much time trying to identify the scent. It also makes them less likely to make a quick purchase or spend more money. The study suggests using simple scentsâ€”such as lemon, basil, pine, and cedarâ€”which take less effort for people to process and are more conducive to spending.
Whether or not youâ€™ll switch up your scents, the report points out that itâ€™s important to choose an appropriate smell for your location. For example, a cedar scent would work better for a property in the Hill Country than a Gulf Coast condo. Learn more about the study and what the experts have to say on scent inthe WSJ article.