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Gina Copeland's Blog

By Gina Copeland | Agent in Sherman, TX

What's the smell of a sucessful open house? It's not cookies

What’s the smell of a successful open house? It’s not cookies

Posted on April 25, 2013 by Texas Association of REALTORS®

You’ve probably heard at some point during your career that having cookies, pie, or other baked goods heating up in the oven during an open house will make a positive impression on potential homebuyers. But the next time you host an open house, you might want to put down the potholders and bring some garden-grown basil inside instead.

According to a report from The Wall Street Journal, researchers studied the buying habits of customers at a home-decorating store in Switzerland who came in contact with various scents. The study says that complex scents—like baked goods or potpourri—make people who come in contact with them spend too much time trying to identify the scent. It also makes them less likely to make a quick purchase or spend more money. The study suggests using simple scents—such as lemon, basil, pine, and cedar—which take less effort for people to process and are more conducive to spending.

Whether or not you’ll switch up your scents, the report points out that it’s important to choose an appropriate smell for your location. For example, a cedar scent would work better for a property in the Hill Country than a Gulf Coast condo. Learn more about the study and what the experts have to say on scent inthe WSJ article.

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