Perhaps your home has
been on the market for 6 months, a year or even longer. What is the issue? No
showings? Why isn’t selling?
There are many reasons why a home will not sell. Perhaps it
is overpriced, the market is slow, or what if there were things in your control
to help your home sell. It is easy to
blame a Realtor/Broker and switch to a 2nd or 3rd
Realtor/Broker. But sometimes this is not the issue and many times, all of this
may be avoided. Selecting a new Realtor may not be the answer.
Here is a list of
ideas that will help you to sell your home quicker and in most cases, for more
The first thing that you must do is to involve a Realtor® before you consider listing your home. An assessment is done on what you need to do
to prepare your home for sale. De-cluttering is typically the first step as
buyers do not want to see a cluttered house. A Market analysis is also performed at this time.
Reducing unnecessary stuff will make each room look larger and more appealing.
This comes down to how much "stuff" you have on your kitchen counters to how your bookshelves
are organized (or not) to how many items are on a coffee table. Less items
throughout your home shows a more organized room and the perception of a larger
goes hand in hand with preparation. If your competition has it, you better!
Using a professional stager is critical and for me, I use Creative Staging and
their assessment is of no cost for my clients. It may be as simple as painting,
caulking or adding granite or new appliances. The return on investment must be
calculated but I assure you that in the majority of cases, the ROI is well
worth it! Occasionally, I hear “The buyers may not like the colors we pick” or “we’ll
just give a credit”. Totally not true!
I have my stager help to pick the paint colors, granite, carpeting and whatever
needs to be done with close colabration with the sellers and I. Consistently lowering
the price is an option but do you really want to do that? My professional opinion is do it right the first time! I can site
many situations and give you dozens of recommendations but trust me, it works!
Curb Appeal: The
exterior must look as good as inside or better! The first impression is
lasting! So, freshen up the outside by weeding and mulching and adding some
landscaping if needed. Exterior painting, power-washing, driveway sealing and
gutter cleaning are only some of my suggestions. If the outside of your home
does not look good, you may never get buyers inside! Dressing your home to sell
Good pictures and videos give buyers a clear vision of how
your home shows. Poor pictures can have buyers and Realtors overlook your
listing. It is imperative that good pictures are taken of every room and from
different angles. 90% of all buyers go on the Internet to look for homes. If
the pictures are poor and the home may really show well, they may overlook your
listing. Sun glaring or uneven pictures are distracting and do not depict a
clear image of your home. Feel free to visit my website at www.FrankDolski.com and look at my
listings for some example of the pictures that I post. Professional photographers
are sometimes used but make sure that they are experienced with architectural /Real
The greatest complaint and I look at it as an opportunity up
front is that I have is “that when sellers do not listen and roll the dice”. Or.
“Let’s see what happens”. Six months
later after numerous price reductions I am asked what I am doing to sell their homes.
Let me be clear that this is not the majority but the minority of educated
sellers that Realtors represent. Sure it is nice to be the second or third
Realtor in but I’d rather see sellers be proactive. So, remove that wallpaper,
paint those rooms and employ a team effort with your Realtor® to place your
home in its optimum condition. Please feel free to contact me if you are
considering listing your home. I service buyers and sellers of Real Estate in the greater Philadelphia Suburbs in Bucks, Montgomery, Chester and the adjacent counties. Cites such as Doylestown, Buckingham, Newtown, North Wales, West Chester and New Hope, just to name a few. Feel free to contact me. There is a difference!
Frank Dolski MBA, ABR, e-PRO
Certified Relocation Specialist
Previews Luxury Home Specialist
Coldwell Banker Hearthside Realtors
2006-2013 Top Producing Agent and Agent of the year for Coldwell Banker
Hearthside in Lahaska Office!
2013 Coldwell Banker President’s Circle Recipient – Top 6% of all Coldwell
Banker International Realtors.
Ranked in the top 1% of all Bucks County Realtor in 2013!