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Frank Dolski's Blog

By Frank Dolski Associate Broker | Agent in 18901

What Effect Does Print Material Have In The Quest To Market Real Estate?

How Effective Is Print Material In An Effort To Market Real Estate?

Some Real Estate magazines are shrinking in size; newspapers are getting smaller as the Internet has been a valuable resource for everything from shopping, booking vacations to Real Estate. But does everyone really look for homes online?

My name is Frank Dolski, Associate Broker for Coldwell Banker Hearthside Realtors in Lahaska, PA and I represent buyers, sellers and investors of Real Estate.  I service the Philadelphia suburbs in areas of Bucks, Montgomery, Chester, Philadelphia, Delaware and Lehigh counties. I advertise my listings on over 900 sites which include Realtor.com, Trulia, Zillow, ColdwellBanker.Com,  and many more! It is a fact that 80-90% of home buyers surf the web to find a home in tandem with working with a Realtor®.  Butis this the only resource that buyers use when looking for homes or open houses?

I agree that it is imperative to be everywhere on the internet as this type of advertising is extremely effective for buyers and sellers. But I also agree that there are people who still read the newspaper, Real Estate Magazines and other print related material. I make my assertion on fact as my success is based on my ability to service my clients and I have to use every resource that is available to do so.  I track where my business comes from or how buyers find out about open houses and the answer is everywhere! They do so from the internet and also from the Sunday newspaper which here in Bucks County is the Intelligencer or Courier Times. Remember that not everyone relies on the internet and yes, they still read the newspaper and look for open houses, articles and other Real Estate related information.

Printed brochures help to promote homes with information,
floor plans, pictures and much more! Real Estate Magazines such as Homes and Land and Gallery are local and national magazines that buyers look through for homes. So my point is that advertising
is needed in all mediums because the end user, the customer, has many ways to search for a home.  What are your thoughts regarding print material? I would like to hear your opinion on this topic. You have mine!

FrankDolski   MBA, ABR,e-PRO
Associate Broker
Certified Relocation Specialist
Previews Luxury Home Specialist
Coldwell Banker Hearthside Realtors
Ranked #1 In The State of PA in 2012 For Coldwell Banker International Affiliated Realtors
2012 Coldwell Banker International President’s Elite Award
2010-2012 Coldwell Banker International President’s Circle Award
215-803-3237 (mobile)
215-794-1070 x-103


By Jeanne Feenick (908) 337-0943,  Fri Mar 29 2013, 05:00
Print remains an element of real estate marketing but its importance has certainly declined while its cost has not. I think it's primary importance is "feel good" value to the seller. Unlikely it will attract what they really are looking for ----- their buyer.

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