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Frank Dolski's Blog

By Frank Dolski Associate Broker | Agent in 18901

What are QR Codes and How Can We Benefit By Using Them?

So what are QR or Quick response codes? According to Wikipedia, a QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data (e.g., binary, alphanumeric, or Kanji symbols).

QR codes are used in many industries. You can see them in magazines, on websites, on products, signs or in many applications. I elected to use them in the marketing of Real Estate. As an Associate Broker and realtor for Coldwell Banker Hearthside Realtors, I use them in magazines, brochures, sign riders and on the web. They can be detected by smart phones such as the I-Phone, Blackberry, I-Pad, Android and many more.

The QR code contains information about my listings, my website or pretty much anything that I want to market to the public. For example, I have a QR code for each of my brochures. Potential buyers can scan the code and obtain information about homes in Bucks and Montgomery counties and the greater Philadelphia area. They can be used to provide real estate information, virtual tours, pictures and much more!

I also used them for my website. Listed below is a QR code that I generated for www.FrankDolski.Com. Please ckick on it and give it a try! So what applications do you use it for? I'd like to hear if you are using them and if you see the benifit for "quick response" information.

Frank Dolski
Associate Broker
CARTUS & SIRVA Certified Relocation Specialist
Previews Luxury Home Specialist
Coldwell Banker Hearthside Realtors
215-803-3237 (mobile)
215-794-1070 x-103


By Martin Millner,  Mon Oct 24 2011, 08:38
Thanks for sharing very worthwile information. I think the beauty of QR codes, is that it allows us to offer a great deal of information to consumers, based on our increasingly mobile and connected world.
By Frank Dolski Associate Broker,  Tue Oct 25 2011, 15:36
Hi Marty,
Thanks for your comment as they are cutting edge. Everywhere that I go I see them.

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