10 Ways to Use Trulia to Enhance Your Online Presence

Trulia is the fastest growing web site on the Real Estate Net. Real estate professionals have a complete set of Web 2.0 tools to magnify their online voice and connect with buyers and sellers everywhere! Here are 10 ways to leverage an Internet presence in real estate:

1. Earn credentials as area expert.
   
   A complete suite of Web 2.0 tools lets real estate agents show market expertise with up-to-the-minute statistics and reports that you can use in your blogs and on the Trulia Voices question-and-answer platform. You will achieve an increasing level of expertise as you answer more questions and blog.
   
   
2. Brand your listings.
   
   The most consumer-friendly property detail sheet is not complete without your name, your contact information, and a link right to your web site. Trulia receives listings from real estate companies, multiple listing services, and other online publishers. If your listing is here, brand it and it will appear on your profile page.
   
   
3. Build your reputation proactively. 
   
   Construct an online profile that includes a record of your accomplishments and lists your affiliations. There’s plenty of room, so include memberships in organizations that fuel your passion even if they are not real estate related (i.e. CARE National Advocacy, Big Brothers and Sisters, Turning Point).
   
   
4. Showcase your testimonials on the Trulia profile page.
   
   What better way to build a reputation than with the kudos of past clients and colleagues? As you are building this page, take a few moments to contact some past clients and ask them for a few words that you can use on this important page. Here is a great example.
   
   
5. Drive quality leads to your web site.
   
   Trulia delivers more traffic to agent and broker web sites than any other web site. The more tools you use, the more traffic you will drive to your web site. And consider the qualitative value of visitors who have researched the real estate market and read the answers to the questions that you post, and visitors who read your blog.
   
   
6. Attract your ideal client.
   
   Put the Law of Attraction to work for you and let your personality shine on your Trulia Blog. Share your thoughts and successes, share your joy as well as your frustration. Be real. Be you. Watch the magic happen as you establish an online kinship with like-minded consumers. What a great way to kick off a formal business relationship.
   
   
7. Use widgets and mobile applications to share market stats and listings.
   
   Use a Trulia profile badge in your e-mail signature that keeps your online presence ever ready. Trulia market stats widgets and mapping widgets are FREE tools that drive consumer engagement on your personal web site. A TruliaHomeroll lets you customize a widget to match your web site and show properties for sale. A TruliaSearchbox widget lets your site visitors search for homes right on your web site.
   
   Trulia iPhone and SmartPhone applications bring maps and property information to your mobile devices and car.
   
   
8. Trulia Pro broadens your reach and exposure.
   
   Trulia Pro offers exposure beyond organic search. Featured listings appear at the top of search results, and you can aim your exclusive Spotlight ad at 20 market areas or zip codes. Trulia Pro is easy to use, easy to modify, and the perfect way to upgrade your suite of FREE tools and services at Trulia. (Sign up for Trulia Pro and use this coupon for TWO FREE MONTHS: F44NN)
   
   
9. Convert more inbound and outbound referrals.
   
   Use the Member Search on Trulia Voices to find a real estate professional in other market areas to find the right match for your family, friends, and clients. Read agents’ answers to consumers to gauge their market savvy and select an agent or several agents to interview for a chance to work with a buyer or a seller.
   
   
10. Carve a niche in your local market.
    
    What is your special fancy? First-time homebuyers, historic homes, equestrian properties, luxury homes? Spend energy and have fun sharing insights and information about the market you know best. Use the keyword search tool to find conversations other agents and consumers are having and lend your voice to the discussion on Trulia Voices. Leave a trail of footprints that buyers and sellers can follow to find their perfect agent.