EveryRental, a national real estate company that provides an
online database of rental apartments. The companyâ€™s MLS database allows
customers to search for apartment rentals by state, neighborhood, zip code and
school districts. EveryRental uses local companies to handle the showings and
paperwork. Some local companies are owned by EveryRental and others are local
partners and affiliates.
In the spring of 2013, EveryRental launched five local
neighborhood offices to care for distinctive areas of Philadelphia. The
((insert individual names here)Old City Apartment Company) is one of those
local offices. Using neighborhood names to brand the site emphasizes the
companyâ€™s local presence. When searching for an apartment, customers appear
more comfortable with local smaller companies as opposed to larger national
real estate chains. The company uses local agents familiar with the
neighborhoods. Agents generally live in the neighborhoods where they work.
Online apartment hunters use EveryRentalâ€™s locally branded
site, The local sites provide the most relevant and comprehensive information
about the neighborhood. The sites then redirects them to the national site when
they want to search for available rentals. The link between the sites is
designed to make finding apartments in the designated neighborhood effortless.
Information about local schools and amenities is provided
for each property listed on both the national and local websites. This includes
the areaâ€™s walkability index, restaurants, local attractions and shopping
venues. Everything a customer would want to know about renting an apartment in
the particular neighborhood is on the local sites.
The companyâ€™s business model is to expand to
other cities and markets using this concept.
www.thenorthernlibertiesapartmentcompany.comÂ Â Â
www.therittenhouseapartmentcompany.comÂ Â Â
www.theartmuseumapartmentcompany.comÂ Â Â
www.thecentercityapartmentcompany.comÂ Â Â