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By everyrental1 | Agent in Philadelphia, PA
  • Every Rental

    Posted Under: General Area in Philadelphia, Home Buying in Philadelphia, Property Q&A in Philadelphia  |  August 15, 2013 9:46 AM  |  384 views  |  2 comments

    EveryRental, a national real estate company that provides an online database of rental apartments. The company’s MLS database allows customers to search for apartment rentals by state, neighborhood, zip code and school districts. EveryRental uses local companies to handle the showings and paperwork. Some local companies are owned by EveryRental and others are local partners and affiliates.


    In the spring of 2013, EveryRental launched five local neighborhood offices to care for distinctive areas of Philadelphia. The ((insert individual names here)Old City Apartment Company) is one of those local offices. Using neighborhood names to brand the site emphasizes the company’s local presence. When searching for an apartment, customers appear more comfortable with local smaller companies as opposed to larger national real estate chains. The company uses local agents familiar with the neighborhoods. Agents generally live in the neighborhoods where they work.


    Online apartment hunters use EveryRental’s locally branded site, The local sites provide the most relevant and comprehensive information about the neighborhood. The sites then redirects them to the national site when they want to search for available rentals. The link between the sites is designed to make finding apartments in the designated neighborhood effortless.


    Information about local schools and amenities is provided for each property listed on both the national and local websites. This includes the area’s walkability index, restaurants, local attractions and shopping venues. Everything a customer would want to know about renting an apartment in the particular neighborhood is on the local sites.


    The company’s business model is to expand to other cities and markets using this concept.

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