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Emily's Blog

By Emily Erekuff | Real Estate Pro in Menifee, CA
  • How do you Love Trulia? Count the ways for a chance to count some cash!

    Posted Under: Using Trulia, Agent2Agent  |  February 3, 2012 10:35 AM  |  1,734 views  |  2 comments

    Real Estate Pros! This February, don’t keep Valentine’s Day reserved only for your significant other. Use the occasion to show everyone you love how much you appreciate them and all they do for you!

    You can start right now with Trulia and get a chance to win $500 and get a big return on that small investment.

    Here’s how you can enter to win:

    1. Like Trulia Pro on Facebook
    2. Add your name and email address to the required fields so we can contact you if you win
    3. Complete the sentence, “I love Trulia because”

    If you tell the most captivating story you could win $500 to spend at your favorite store. From Best Buy, Crate & Barrel, Macy’s, Target or Whole Foods – you get to choose!

    We want to hear how Trulia has:

    • matched you with the tools that help you run your business more efficiently
    • paired you with prime exposure to help you generate more leads
    • partnered you with the perfect clients who close big deals

    Share the love and submit your entry before midnight on February 14!

    How do you love Trulia? Enter for a chance to win $500!

  • Trulia Holiday Contest 2011 – How does Trulia make your holidays brighter?

    Posted Under: Using Trulia, Agent2Agent  |  December 29, 2011 12:37 PM  |  2,225 views  |  No comments

    Trulia Holiday Contest 2011 – How does Trulia make your holidays brighter?
    Despite the short days, and long winters’ nights, now is a joyous time of year made bright, not just by the lights we hang on our windows or trees, but by the time we spend with people we hold dear.

    As a token of our appreciation this year, we’d like to give you, the real estate professionals in our community, a chance to win $1000 in cash to help pay your holiday shopping bills. We thank you for spending time with us this past year, for guiding Trulia buyers and sellers through countless transactions, and for giving us insight into how you manage your business so that we can continually improve our services to bring you a better 2012.

    How does Trulia make your holidays brighter?

    We want you to create a video that shares a story about how Trulia made your holidays brighter this year. We want to hear about:

    1. Leads you’ve generated for your business through Trulia
    2. Transactions you’ve made through Trulia
    3. The biggest deal you closed from Trulia

    In return, we’ll make your holidays brighter and help you pay off your holiday shopping bills with a:

    $1,000 cash prize for one lucky agent!

    Here’s how you can enter to win:

    1. Create a video that fits into one of our 3 categories and share your story
    2. Upload your video via YouTube, Facebook or your Smart Phone (see our “4 Easy Ways to Upload Online Video” post for instructions)
    3. Post a link to your video on our Facebook Page at Facebook.com/TruliaPro

    The real estate professional who submits the best video, as judged by Trulia staff will win a Visa gift card loaded with $1,000. And don’t forget that video and audio quality matter – the better we can see and hear you, the more likely you are to win that prize!

    Enter to win!

    Trulia’s Holiday Contest 2011


    Important:  Please read these Official Rules before entering this contest (the “Contest”).  By participating in the Contest, you agree to be bound by these Official Rules and represent that you satisfy all of the eligibility requirements below.


    1. How to Enter:  To enter, you must:

    Step 1: Create a video that fits into one of the three following categories. Each video must be at least 1 minute long in length and answer the question “How does Trulia make your holidays brighter?” (the “Contest Theme”).

    a. Leads you’ve generated for your business through Trulia

    b. Transactions you’ve made through Trulia

    c. The biggest deal you closed from Trulia

    Step 2: Upload your video via YouTube, Facebook or your Smart Phone.

    Step 3: Visit the TruliaPro Facebook page at www.facebook.com/truliapro and like us on Facebook if you’re not already a fan.

    Step 4: Click on the “Video” tab on the TruliaPro Facebook wall to record or upload your video testimonial.

    Limit one (1) entry per person. All entries must be in English.  All requested information must be provided for your entry to be valid.  Entries become the exclusive property of Sponsor and will not be acknowledged or returned.  All entrants and entries are subject to verification by Sponsor.

    2. Judging and Selection of Winners. Entries will be judged by employees of Trulia, Inc. (“Sponsor”) based on the following judging criteria:

    a. communication of the Contest Theme

    b. creativity, and

    c. whether the submission adheres to the Official Rules

    Decisions of the judges are final and binding. Sponsor reserves the right, in its sole and absolute discretion, to disqualify any entries that are inappropriate for any reason, including, without limitation, entries that contain, depict, describe, mention, or refer to illegal, profane, sexually explicitly, hateful, defamatory, discriminatory, or otherwise offensive or inappropriate material or are otherwise not appropriate for or consistent with Sponsor’s brand image. The potential prize winner will be notified by e-mail on or about January 13, 2011.  To claim the prize, the potential winner must follow the instructions contained in his/her notification, including by taking any winner verification steps required by Sponsor.

    3. Contest Period: The Contest period is from 5:00 PM (all times Pacific Time) on December 19, 2011 to 11:59 p.m. on January 6, 2011 (the “Contest Period”).  All entries must be received during the Contest Period and meet the other requirements in these Official Rules to be eligible to potentially win a prize.

    4. Prize: One (1) winner will receive $1,000 VISA gift card.

    5. Eligibility.  PURCHASE WILL NOT INCREASE ODDS OF WINNING. CONTEST VOID WHERE PROHIBITED.CONTEST OPEN ONLY TO RESIDENTS OF THE FIFTY (50) UNITED STATES AND DISTRICT OF COLUMBIA WHO ARE AT LEAST 18 YEARS OF AGE (OR THE AGE OF MAJORITY UNDER APPLICABLE LAW), A PROFESSIONAL IN THE REAL ESTATE FIELD (E.G., A REAL ESTATE BROKER OR AGENT), AND A REGISTERED USER OF TRULIA.COM.  IF YOU DO NOT MEET ANY OF THESE REQUIREMENTS, OR ANY OTHER ELIGIBILITY REQUIREMENTS IN THESE OFFICIAL RULES, YOU ARE NOT ELIGIBLE TO WIN A PRIZE, AND SPONSOR RESERVES THE RIGHT NOT TO AWARD PRIZES TO YOU.  To be eligible to win a prize, entries must be completed and received by Sponsor in the manner and format designated below.  Directors, officers and employees of Sponsor and any of their respective parent companies, affiliate companies, subsidiaries, agents, professional advisors, advertising and promotional agencies, and immediate families of each are not eligible to win any prizes.  All applicable federal, state and local laws and regulations apply.

    6. Disclaimer. Sponsor, all participating sponsors, and any of their respective parent companies, subsidiaries, affiliates, directors, officers, professional advisors, employees and agencies (collectively, the “Released Parties”) will not be responsible for: (a) any late, lost, misrouted, garbled or distorted or damaged transmissions or entries; (b) telephone, electronic, hardware, software, network, Internet, or other computer- or communications-related malfunctions or failures; (c) any Contest disruptions, injuries, losses or damages caused by events beyond the control of Sponsor or by non-authorized human intervention; or (d) any printing or typographical errors in any materials associated with the Contest.

    7. Odds; Taxes; Etc. Odds of winning a prize depend on the number of eligible entries received.  ALL FEDERAL, STATE AND LOCAL TAXES ASSOCIATED WITH THE RECEIPT OR USE OF ANY PRIZES ARE THE SOLE RESPONSIBILITY OF THE WINNER. The prize may, in Sponsor’s sole discretion, be forfeited and awarded to an alternate winner if the prize is returned as undeliverable or otherwise not claimed within seven (7) days after delivery of notification, or, alternatively, if three (3) attempts to contact winner by e-mail with the prize notification are not successful.  Prizes are not transferable.  No substitutions or exchanges (including for cash) of any prizes will be permitted, except that Sponsor reserves the right to substitute a prize of equal or greater value for any prize.  Limit one winner per household or address.  All prizes are awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND, express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

    8. Identity of Entrant. In the event of a dispute about the identity of the entrant, entries made online will be declared made by the authorized account holder of the e-mail address associated with the entrant’s registration.  An authorized account holder is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.  The potential winner may be required to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry.

    9. Sponsor’s License to Entries. You grant to Sponsor, and its successors, assigns, licensees, representatives, and agents, a perpetual, irrevocable, royalty-free, non-exclusive, worldwide right and license to publish, reproduce, display, perform, distribute, adapt, edit, modify, translate, create derivative works based upon, and otherwise use and sublicense your entry, or any portion thereof, in any manner, form, media or technology now known or later developed for any commercial or non-commercial purpose.  You agree to take, at Sponsor’s expense, any further action (including, without limitation, execution of affidavits and other documents) reasonably requested by Sponsor to effect, perfect or confirm Sponsor’s rights as set forth above in this paragraph.

    10.  Representation and Warranty. You hereby represent and warrant that (a) you are eligible to enter the Contest; (b) your entry is original to you and that you are the owner of all right, title and interest in and to your entry and have the right to grant the rights granted herein or, alternatively, you have obtained all necessary rights and permissions to use and submit your entry in connection with the Contest and to provide all the rights specified in these Official Rules; (c) you are a bona fide user of any Trulia product/service mentioned in your entry; (d) your comments about Trulia and its products/services in your entry reflect your honest opinions, beliefs, findings, and experiences in connection with Trulia and such products/services; and (e) you have the unconditional right to submit your entry to Sponsor pursuant to these Official Rules, and your entry and the use thereof as contemplated herein does not and will not violate, misappropriate, or infringe upon any law or regulation or the rights of any third party, including, without limitation, any consumer protection law or regulation or any copyright, trademark, patent, or any rights of publicity or privacy, or any other intellectual property or proprietary rights.

    11. General Release. By entering the Contest, you release Sponsor and all Released Parties from any liability whatsoever, and waive any and all causes of action, related to any claims, costs, injuries, losses, or damages of any kind arising out of or in connection with the Contest or delivery, misdelivery, acceptance, possession, use of or inability to use any prize (including, without limitation, claims, costs, injuries, losses and damages related to personal injuries, death, damage to or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light, whether intentional or unintentional), whether under a theory of contract, tort (including negligence), warranty or other theory.

    12.  Use of Winner’s Name, Likeness, etc. Except where prohibited by law, entry into the Contest constitutes permission to use each winner’s name, hometown, likeness and/or prize information, without limitation, in connection with the Contest and for any other advertising, marketing, or promotional purpose(s) without further permission or compensation.  As a condition of being awarded any prize, except where prohibited by law, each winner may (in Sponsor’s sole discretion) be required to execute a consent to the use of such winner’s name, hometown, likeness and/or prize information, without limitation, in connection with the Contest and for any other advertising, marketing, or promotional purpose(s) without further permission or compensation.

    13.  Affidavit & Release. As a condition of being awarded any prize, each winner may (in Sponsor’s sole discretion) be required to execute and deliver to Sponsor a signed affidavit of eligibility and acceptance of these Official Rules and release of liability, and any other legal, regulatory, or tax-related documents required by Sponsor in its sole discretion.

    14.  Winner List; Rules Request. For a copy of the winner list, send a stamped, self-addressed, business-size envelope after January 13, 2012 and before January 13, 2013 to Sponsor at the address listed below, Attn: Trulia Holiday Contest 2011 Winner List. To obtain a copy of these Official Rules, send a stamped, self-addressed business-size envelope to Sponsor at the address listed below, Attn: Trulia Holiday Contest 2011 Rules Request.  Residents of VT may omit return postage.

    15.  Intellectual Property Notice. TRULIA is a trademark of Trulia, Inc.  The Contest and all accompanying materials are copyright © 2011 by Trulia, Inc.

    16.  Miscellaneous. The Contest and these Official Rules will be governed, construed and interpreted under the laws of the state of California, U.S.A.  Entrants agree to be bound by these Official Rules and by the decisions of Sponsor, which are final and binding in all respects.  Sponsor reserves the right to change these Official Rules at any time, in its sole discretion, and to suspend or cancel the Contest or any entrant’s participation in the Contest should viruses, bugs, unauthorized human intervention or other causes beyond Sponsor’s control affect the administration, security or proper play of the Contest, or Sponsor otherwise becomes (as determined in its sole discretion) incapable of running the Contest as planned.  Notwithstanding the foregoing, Sponsor reserves the right to amend, modify, or cancel the Contest at any time without notice.  Entrants who violate these Official Rules, violate any law, rule or regulation in connection with participation in the Contest, tamper with the operation of the Contest or engage in any conduct that is detrimental or unfair to Sponsor, the Contest or any other entrant (in each case as determined in Sponsor’s sole discretion) are subject to disqualification from entry in the Contest.  Sponsor reserves the right to lock out persons whose eligibility is in question or who have been disqualified or are otherwise ineligible to enter the Contest.  Any provision of these Official Rules deemed unenforceable will be enforced to the extent permissible, and the remainder of these Official Rules will remain in effect.  If you have any questions about these Official Rules or the Contest, please send written questions to the address listed below, Attn: Trulia Holiday Contest 2011 Questions.

    Why I Support Movember

    Posted Under: Quality of Life, Using Trulia, Agent2Agent  |  November 1, 2011 1:33 PM  |  3,857 views  |  19 comments

    My husband claims that it’s because I have moustache envy, and he may be right. Being of the female persuasion, I can’t grow a moustache, and yet I think Movember is one of the most awesome and ingenious ways to raise awareness for a cause, and I love doing my part to encourage it.

    For those who aren’t yet familiar with this magical movement, Movember (yes that is spelled correctly) is a charitable organization dedicated to raising awareness and funds for men’s health, specifically prostate cancer, and they do so by recruiting males to grow moustaches during the entire month of November and to collect donations. Proceeds benefit programs like:

    I’m extremely lucky that I haven’t been touched personally by prostate cancer, but many aren’t so fortunate. This year it’s estimated that 240,890 new cases of prostate cancer will be discovered and will result in 33,720 deaths. Those are big numbers and in response we have selected our own big number to battle the statistics: $10,000.

    Now that Movember is officially in full swing, I’m pleased to announce that Team Trulia is 69 MoBros and MoSistas strong, and we have already raised $910 towards our goal. Seeing people come together for a cause is an amazing experience and I relish the principle that there is great power in numbers. Raising $10k is a momentous goal for an individual, but when 69 people step up and pitch in the individual target is transformed to a manageable sum of $145 a piece, and as more join it gets even easier.

    Movember Day 1 @ Trulia in San Francisco

    Movember Day 1 @ Trulia - in Denver

    I’m also very excited to count more than a few real estate professionals as members of Team Trulia this year. Look for blog posts from and profiles of those participants as Movember rolls on, and if you’d like to join us you’re in luck – you can still register to join Team Trulia through the end of the month to help us fund programs that provide prostate cancer awareness & education, research, and survivorship benefits to those in need.

    And if growing a moustache or raising funds just isn’t your thing, don’t despair or overlook the little things you can still do to help. Even if you’re not a member of Team Trulia, you can donate to our team, and you can help spread awareness and promote our mission by sharing this blog post on Facebook or Twitter.

    No amount of help is too small, and we sincerely hope that you will join us in whatever way you can to
    help make Movember at Trulia a smashing success.

    Thank you to everyone who has registered to participate with us so far, and thank you to all who read this and register today and during the rest of the month!

    Here’s to changing the face of men’s health, one glorious moustache at a time!

  • Join Team Trulia for Movember!

    Posted Under: Quality of Life, Using Trulia, Agent2Agent  |  October 26, 2011 1:50 PM  |  2,427 views  |  3 comments

    Team Trulia for MovemberHere at Trulia we love to support a good cause, especially when there’s an opportunity to do so in an unconventional way. That’s why we’ve embraced the Movember movement that encourages men to sport a moustache during the month of November to help raise awareness and funds for men’s health.

    Last year 24 Trulia employees participated in the event and raised $2,486.34, but this year we’re aiming a lot higher and have a goal to raise $10,000.00 for the cause.

    We have a lot more employees than we did last year, but $10k is still a mighty big goal, and we need your help to get there. That’s right! We’re inviting you to join Team Trulia and participate in Movember.

    Though only males can cultivate the coveted facial fur for the event, both men and women can participate and register to collect donations, and women can also do their part by encouraging the men in their lives to participate.

    Why Join the Team Trulia for Movember

    • It’s fun!
    • It’s a great excuse not to shave for a whole month!
    • Tom Selleck & Colin Farrell. Need we say more?
    • You’ve always wanted to sport one of these creative moustache styles.
    • It’s an ingenious way to show the world that you care!
    • We’ll showcase your awesome ‘stache on our blog!

    In exchange for their Movember support, Trulia is inviting all Trulia Team members to submit a blog post for the event that we will feature on our Trulia Pro Blog, and share on Facebook and Twitter.

    Your blog post can be about your Movember experience, your views on philanthropy, your support of men’s health, your love of moustaches, or anything else that fits the theme! It’s a great way to get more visibility among your fellow real estate professionals and potential clients while supporting a great cause.

    How to Join the Team Trulia for Movember

    1. Click here and select Join My Team.

    2. Enter your details or register through Facebook.

    3. Optional: If you want to submit a blog post, send an email to emily at trulia dot com to reserve your spot on our calendar.

    4. Prepare to put a smile and a ‘stache on your mug for Movember and help change the face of men’s health!

  • How To Share Your Trulia Advice Across the Web to Boost Your Web Presence

    Posted Under: Using Trulia, Tech Tips, Agent2Agent  |  August 4, 2011 11:38 AM  |  2,354 views  |  3 comments

    Trulia Pro Blog for Real Estate Professionals

    Are you one of the many professionals publishing helpful answers and educational blog posts in Trulia Advice? Do you want to boost the benefits you receive in return for all the hard work you put into your posts? Then you need to start sharing your content with the rest of the World Wide Web. Trulia makes it easy to distribute your content to your social networks and beyond. Check out the following blog post to find out more: 

    How To Share Your Trulia Advice Across the Web to Boost Your Web Presence

    We also invite you to peruse the other posts published on our Trulia Pro Blog for Real Estate Professionals where you'll find more tips and tools to enhanceyour online presence, increase your productivity, and grow your business.

  • Help Home Buyers Discover Your Listings on Trulia

    Posted Under: Using Trulia, Home Selling, Tech Tips  |  May 27, 2011 11:19 AM  |  3,766 views  |  9 comments
    You already know that complete listing information and vibrant property photos are the cornerstones to snagging home-buyer attention in a listing search engine. Naturally, completeness of listing information is paramount in Trulia’s search results. All listings on Trulia, including paid featured listings, are ranked in relation to whether or not they provide a complete property address, agent contact information, open house dates and times, a thorough property description, and how many photos they have. 

    But are you aware of all the options buyers can use to find properties on Trulia, and how you can prime your listings to take center stage in the results?

    Trulia Search Filters 

    From the Trulia homepage, buyers can search for homes by the basics: location, price, beds, baths, square-feet, and property type. But on the search results page they can refine their list further. Here are a few of the options that are often used by buyers, yet tend to be overlooked by real estate professionals.

    • Price reduced: It goes without saying that your listing should be up-to-date, but it’s paramount to note a price reduction asap to get your listing included in this list. Buyers are always hunting for bargains and this is one of our most popular search filters.

    • Open Houses: You might think signs in the neighborhood are enough to lure house-hunters to your open homes, but you’ll get more exposure if you add your open house dates and times to Trulia. And the sooner the better – buyers can view open houses scheduled for today, the upcoming weekend, or anytime in the future.

    • Keyword: Trulia’s keyword search is based on the text in each listing description, so it’s vital that your listing description clearly include all the key attributes that make it stand out and that buyers are likely to search for. Popular terms include: pool, garage, waterfront, view, first floor master, and one story.

    Trulia Search Sorting Options

    Once buyers adequately narrow down their results, they can sort their list to specify which homes will be shown at the top. Trulia offers more than a few sorting options, but the following have the power to put your listing on the first page.

    • Number of Photos: There’s no such thing as too many photos, and no limit to the number of photos you can add to your listings on Trulia! This filter shows homes with the most photos first and is extremely popular

    • Pride Reduction $ or % (high to low): Once again, buyers want to see bargains front and center, but you don’t have to sell a million dollar property to benefit from these filters. Potential home-owners can search by price reduction amount or percentage.

    Next Steps

    Now that you’re in the know, optimize your listing description and make sure your open house information and price reductions are listed on Trulia. Make it a habit! And do your research to find out where you can outdo the competition. Your listing might have 25 fabulous photos, but is it possible that you could top the search results with just a few more? Lastly, think creatively about using this information to your advantage. Does your seller need to be convinced that they’re in need of a hefty price reduction? Showing them how it will improve their home’s spot in Trulia’s search results might make all the difference and persuade them that it’s for the best.
  • A Revealing Dream?

    Posted Under: Quality of Life  |  March 5, 2009 3:35 PM  |  3,128 views  |  5 comments
    Last night I had a rather interesting dream starring two very powerful men (don't worry - totally PG).

    Our CEO, Pete Flint, was delegating some tasks to me and I was sure to take good notes about what needed to be done. In what seemed like just a moment I looked down to my notepad and back up at Pete to see that he'd been transformed into noneother than our President Barack Obama.

    In the dream of course, this reality shift wasn't strange at all. In fact, I recall a sense of clarity in which I seemed to realize that I did in fact work for Barack and that I had been hallucinating before. No big deal - now back to work as usual. And I'd better pay attention and stop the hallucinating because there's important stuff to be done.

    So what is it that Barack needed me to do in this time of economic crisis? He wanted me to fly to Chicago, interview several agents, and get his home on the market. After all, he's in the White House now. Interestingly he was very clear that I should undercut the suggested selling price by at least 10% or so to ensure a quick sale. He trusted my judgement as to the exact figure however and I was glad that he was confident in my abilities.

    'Of course,' I said, and recalled that we'd talked about this before. Yes, I needed to go Chicago this weekend. But that's when I remembered that I had work to do for Trulia. Yes, I was employed by Trulia and had responsibilities there that I needed to attend to. Did I have time to fly to Chicago for the weekend? And how was I managing to work for Barack and for Trulia at the same time. Was this thing with Barack a part time deal?

    That's about the time when the dream started to fade away and I drifted back to the real world in which I do work for Pete and Trulia and thankfully don't have to fly to Chicago to sell Barack's house.

    So any dream analyzers out there who want to theorize about any hidden or obvious meanings? Am I subconciously super-stressed about my job and our economy or am I just working hard and watching too much CNN?
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