Getting the most money from the sale of your home is a top priority,
but how do you know you are or for that matter you will? We as consumers
shop for deals on cars, furniture, etc. However we may be quick to
leave a few thousand dollars on the table when we sell our home.
Every real estate agent you interview will tell you listing with them
will guarantee you top dollar for your home. Maybe they will, but you
need to find out what programs or ideas they have to insure your
success. Talk is cheap and if you donâ€™t believe that turn on the TV and
look at some political ads.
I have been to numerous workshops, seminars, read books, and spoken with
home sellers. Iâ€™ve watched videoâ€™s and been in multiple role play
situations only to come to the conclusion that when probed with
questions, most agents donâ€™t do anything differently than their peers.
Some are better talkers, presenters, some follow up, some turn it over
to an assistant. The critical factor where most are void is in one
Marketing for Increased Dollars
defined as the process of communicating the value of a product or
service to the consumer. If you are selling your home, donâ€™t you want to
communicate the value of your home with every possible feature and
Listing your home with the neighborhood specialist who has been in
business for 30 years and sells your home to one of her clients gets you
a quick sale. But does it get you the most money? Probably not. To
generate the greatest return on your asset you must have a marketing
program that creates awareness and exposure. Nothing does this better than video.
Real estate is a very emotional purchase. Video tells a much better
story than a few lines of descriptive text and poor picture quality.
Consumers are much more likely to pay more attention to a listing which
features video, it sets the expectation this home is special.
The Video Advantage
Video also provides one other very important function, search engines love it!
Search engines determine how things are found on the internet and
are much more likely to give video preference over text or pictures.
Video increases the visibility and awareness of your home when it is
â€œfor saleâ€, successfully exposing your listing to many more consumers.
It also offers the possibility someone may see it who has a friend or
family member looking for a home.
Lastly, a video is much better on retention and recall. We are much
more likely to remember what we see and hear as more of our senses are
utilized and appealed to.