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Douglas Zeller's Blog

By Douglas Zeller | Broker in El Dorado County, CA

Real Estate Agents Rebrand Themselves Online

Real estate agents are recasting themselves online as not just the person who helps you find or sell a home but as “neighborhood specialists,” The New York Times reports. 

Instead of just spotlighting homes for sale, real estate professionals and companies are also spotlighting tours of neighborhoods and articles that provide helpful buying and selling tips, like on timing the sale of a home or deciding whether it’s better to buy or rent. Some sites are including how locals rate the suburbs or lists of community activities. 

“When looking for a home on a real estate Web site, very often people are shopping for a community more than an individual home,” Chris Meyers, the chief operating officer of Houlihan Lawrence, told The New York Times. “Where do I want to live that feels right for me? How do I understand that, in a market I haven’t been in before?” We agree, your thoughts?

Source: “Making Web Sites Completely Addictive,” The New York Times (Jan. 31, 2013)

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