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Doug Reynolds' Blog

By Doug Reynolds | Agent in Sacramento, CA

Buyers want "Green" Features

Homebuyers’ interest in green home features increases
More than half of all home shoppers report that green home features, from energy efficient appliances to solar panels, are an important part of their purchasing decision, though only one percent of home listings market these features to buyers, according to a ZipRealty survey.  The survey revealed that 55 percent of respondents rated a home’s green features as a “somewhat important” or “very important” part of their home hunt. 

Home buyers who view green features as a priority ranked them important because they help save money and allow them to help the environment, according to the survey.  Other reasons home buyers value green features include: Occupant/family health, 37 percent; tax credit availability, 12 percent; and the home’s resale value, 15 percent.

Although homebuyers overwhelmingly rated energy efficiency the most important green feature in a home (89 percent), an additional survey found that less than 1percent of homes on the market included the term in their description of the home.

Doug's Take:  This trend has been growing over the past few years and will only continue to grow moving forward where buyers want "greener" homes.  It's always important for an agent to market a seller's energy efficient features.  It attracts more buyers, and helps with the resale value.  Even simple features such as dual pane windows, ceiling fans, and whole house fans are great features that buyers are excited about when looking at older homes.  If your homes got it, market it and show off those money and environment saving features.  Buyers like it, they love it, they want more of it...

clear skies,

doug reynolds



By David & Samuel Rifkin,  Mon Feb 4 2013, 13:45
Thank you very much for this great information.

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