Over the last few years the use of social media has grown by leaps and bounds across all industries. Every day we are exposed to some kind of social media advertisement, whether it is a local or national business advertising on television suggesting we can visit their Facebook page or maybe even follow them on Twitter.
Facebook has actually become one of the most visited sites on the planet. In fact a few years ago the vast majority of folks using the site were probably under the age of 50. Today even those in the older crowd seem to have become fascinated with this new mode of communication. Heck I know my Mom who is in her late 60′s spends hours during the week perusing the site. Social media is a great way to keep in touch with both your inner and outer circles. There is no escaping the popularity and it is only growing. It is unlikely you will see social media disappearing anytime soon.
The main goal of most real estate professionals utilizing social media is to attract sellers looking to sell their home or buyers looking to purchase homes. The very basics of social media for Realtors is setting up pages on social networks that allow you to connect with those that partake in social avenues.
There are many social media sites that are worth while for a Realtor to utilize including Facebook, Twitter, Linkedin, and Youtube. From where I sit though there is one social media avenue that trumps them all for a Realtor and that is a having a Real Estate BLOG! In my mind there is nothing better to reach a large audience than having a blog that is filled with great content. The way I look at it is a Blog is the hub of all my social media efforts.
The content is created by me so it is coming from the heart and in my voice. Most of what is posted on my blog are things that can help either a buyer or a seller make an informed decision about something related to Real Estate. For example these are the types of articles you will see on my blog:
What I have learned is that people like work with those that give help freely to others as well as speak intelligently and confidently about a given topic. A blog is a great way to share your knowledge with not only with consumers locally but nationally as well. In fact I will share some of the success that I have had with my blog related to short sales. This has become a topic I am passionate about. I have written more short sale articles than any other type of Real Estate post.
Five years ago I started writing about short sales at the time they started to become more prevalent. Shortly there after I started to get calls from people all around the country asking for my advice given the circumstances they were in. While it was kind of interesting to talk to different folks all around the country I realized it was taking up quite a bit of time.
So although I was getting the satisfaction of steering people in the right direction, it was not helping me financially. What I decided to do on every short sale article I wrote was to put language at the very end that offered my assistance in locating a short sale specialist in their area who could help them complete their short sale. So instead of just fielding calls, I set up a referral system where by I would locate a Realtor for them. The response from this has been nothing short of incredible
Last year I took in about $40,000 just by making a phone call and sending referrals to other short sale Realtors. How is that for a blog paying for itself!
What many fail to realize is a blog is forever. A good article will continue to be read every week by lots of folks. It is like having marketing on auto pilot. What I am finding now is it is actually hard to find the time to write a great article as I am so busy selling homes! I know there are some Realtors that have a hard time figuring out what to write about. Some lack the confidence to write just for the mere fact they don’t think anyone will find the information interesting. There are also those that are posting canned articles that numerous others have already posted. A big mistake!
One of my suggestions to those that are having a hard time coming up with content is to create detailed market reports for communities that you service. These are easier to create than articles about a specific topic because much of what you are writing about involves compiling statistics. Buyer’s and seller’s like market reports because they allow them to keep up to speed with what is going on in the local market.
Once your article is complete and published you then should be utilizing all the social networks to make sure you are sharing your content wisely. When you create good content others will want to share it as well. You may have heard the term “going viral”. What that means is many people are sharing content across all their networks. When an article goes viral it becomes popular in a very short period of time.
Half the battle of starting a blog is just jumping in and writing your first post. Once you start to do it regularly it will come as second nature and can actually be fun. Take a look at two of my Real Estate blogs atMassachusetts Real Estate News and Massachusetts Real Estate Exposure. Maybe they will spur you to write about similar Real Estate topics. If you need some help with blogging or social media in general reach out to me and I will try to help you out. Best of luck in your Real Estate social media journey!