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Don & Valerie Keeton's Blog

By Don & Valerie Keeton | Broker in Omaha, NE

Proper Pricing Is The Key To Selling Homes

In today's market many sellers are finding themselves in a difficult situation. With property prices declining many homeowners find that they are losing equity ( often paper savings).

To get your home sold quickly for the most money you should prepare your home and yourself to do what ever it takes.

  1. Interview 2-3 agents and listen to their advice, but don't hire the agent that seems to tell you what you want to hear, but what you need to hear.
  2. Hire the agent that understands marketing and pricing. Many agents are part-time but fail to divulge their other work activities. You should only consider hiring an agent that is full-time in real estate.
  3. Pricing your home correctly is the single best thing you can do to get your home sold. Just because you want more or need more has nothing to do with what the market will pay for your home. Once a fair market value is determined then you can add 2% to 3% for negotiation room.
  4. Developing a Marketing Plan specific to your home is a necessity, but rarely offered. Many agents practice the 4 P's of real estate 1. Price it, 2. Put a sign in the yard, 3. Put in the MLS, 4. Pray for it to sell. Sounds funny, but it's not. You should expect a detailed plan, not just a statement telling what you want to hear.
  5. Go to our sellers assistance site: http://www.ideastosellyourhome.com


By Robert Hunt,  Tue Sep 2 2008, 18:38
You are right on it Don...................price is key in a declinning market.................of course some will still tell the sellers anything to get the listing..............generally if it sounds too good it usually will not work.
By David & Samuel Rifkin,  Mon Apr 1 2013, 13:17
Thank you for this great information.

Samuel Rifkin
The Rifkin Team

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